A2 prelim l3 history of music video 1 from pre-edison to ready steady go with notes
Things you should have done/be
- Opened your A2 Media Studies blog
- Started your textual analysis of a ‘Pre-birth’
iconic music video of your own choice
applying Goodwin’s Conventions of Music
- Started to think about who you may work with
on this practice piece (this doesn’t have to be
the same people as AS or for Y13)
AIM: Understand the history of music videos, developments in
technology and changes in popular culture
Starter: Come up with a list of developments in
technology that have changed the way in which
music videos are produced and consumed.
Just over one hundred
years ago…music used to
be just a band performing
live to an audience.
The Jazz Singer
The Gold- diggers of 1933
• Elaborate production and choreography but recorded onto
• Seeing big productions on a cinema screen for the first time.
• Depression-era - idealised glamour
Alexander Nevsky 1938 Sergei Eisenstein (Soviet Russia
Score composed by Sergei Prokofiev.
First time soundtrack specifically commissioned. First video that
set action to music (not just a live show)
-Big stage star but
was a bit old for the
arrival of film.
and big stars into
‘Fantasia’ Disney (1940): arguably the first ‘music’ video.
Walt Disney was trying to get his audience interested in classical music
by making a cartoon to go specifically with the music.
Singin’ in the
stars out of
- Birth of rock and
- The concept of
Explosion of Rock
and Roll, youth
culture and the idea
of the ‘teen’.
Young people could
identify with Presley
and a sense of it
belonging to them.
Able to make ‘black
Ready Steady Go!
in order to ‘sell the
band’ – usually
started to see the
potential in the
a band’s image for
As they were
miming it gave the
It was broadcast from August 1963 until
December 1966. (ITV)
RSG! artists mimed to records but by late 1964
some performed live and the show switched to
all-live performances in April 1965.
designed to sell
used to focus
on the artist
Your task: Significant Moments in
To be completed over the next week and posted
on your blogs.
Map out a history of some of the significant
moments in the history of the music video.
Remember to add detail about why they were
significant. You may wish to use some of the
timeline tools below.
How will music be produced and consumed in
ten years time?