1. Shailesh Kumar Shankarnarayanan
#4, 14 A Cross Road, Eeshwara Layout, Indira Nagar Stage II, Hallasuru, Bangalore-38
Phone: +91-9886686286 ; E-Mail: shaileshkailasam@gmail.com
Objective
I wish to make a successful and fulfilling career, which will be both challenging and rewarding.
Experience
Maxus – Group M (Bangalore, Mumbai) Apr 2011 - Present
 Business Manager in media planningand strategy department for clients Wipro, Ruchi Soya Industries, Fiat,
Platinum Gild International and Franklin Templeton
 Ruchi investing heavily on TV, have studied and helped the brands to use cinema, print and outdoor to its
maximum potential based on consumer demographics and psychographics
 Target Group Ratifications (Finding the consumer based on demographics and psychographics), studying the
SOV and SOE, Setting frequency levels and Media weightages.
 Proficiency in handling TV, Print and Radio plans with experience in handlingclients like Ruchi, Fiat, Colors
and Platinum
 Understanding and working closely with digital, content, cinema and activation teams for providing apt and
unique solutions to the clients basis campaign objective
 Pro actively update the clients with the competitors upcoming campaign, details of ongoing campaigns, visit
the market and present the findings to the clients
 Key Launches : Fiat – Punto Sport, Make the Move Campaign ; Franklin Templeton – Family Solutions,
Investor Education; Ruchi Soya – Re-launch of Mahakosh Oil and Sunrich Oil
 Worked on pitches for World Gold Council, Raymonds and Ruchi Soys Industries
HSBC (Mumbai) Nov 2009 – Feb 2011
 Assistant manager in the commercial banking department for small and medium enterprises, focusing on
clients who are in IMPEX business
 Grow the SME customer base of the bank by acquiring new to bank customers
 Build referral network in order to get good quality leads and get them consistently
 Provide trade solutions to the customers in order to facilitate trade and service them from time to time
 Cross sell of other bank products in order to increase the revenue share from the existing customer base
Education
PGDM – Marketing (Mumbai) 2007 - 2009
Specialization in marketing from Chetana’s Institute of Management & Research
Secured a first class

2. Page 2
Internships (Mumbai)
Amul Ice Creams – Project : Impact of Havmor on Amul Ice Creams
Leo Burnett – Client Servicing – Sony Entertainment Television and Tata Capital
B.COM (Mumbai) 2006
SIES College of Commerce and Economic
Skills
Time Management
Interpersonal Skills
Networking
Microsoft Office Tools
Analyzing and reading into data
Multi tasking
Tools
Media Software Tools : Indian Readership Survey (IRS), Television Audience Measurement (TAM), Radio
Audience Measurement (RAM), Media Analysis Package (MAP), Audit Bureau of Circulation (ABC) and host of
other in house tools
PersonalDetails
Date of Birth – 20 February 1984
Status : Married
Languages – English, Hindi, Tamil, Malayalam, Marathi
Hobbies – Jogging, swimming, listening to music and travelling