1. ABHISHEK KUMAR UPADHYAY
Email id: abhishek.kumar.upadhyay@gmail.com
Mobile: +91- 7838786485
Career Objective:
Be a perpetual student of management and enrich the body of knowledge in Marketing, Advertising & Research
domain.
Work Experience:
***
Jan’ 2015 ~ Continuing
Group M – Maxus India Pvt. Ltd. Business Manager – Planning & Client Servicing
Maxus (A Group M Entity) is a Global Media Agency and a Communications consultancy that helps marketers build
profitable relationships between consumers and their brands, through creative media thinking and sophisticated real-
time customer data. Its services include communications strategy, media planning & buying, digital marketing, direct
response media, social media, data analytics, media investment management, content & sports marketing, marketing
ROI evaluation and CRM.
I am currently part of the Team handling “Google India Pvt. Ltd.” and “Discovery Channel”
(Work Profile Includes :)
 Coordinating with client to understand and discuss the specifications, budget, target and goals of the campaign.
 To develop the feasible approach and propose Strategic Plans for Media Campaigns.
 Coordinating internally and externally with Media Buying Team, Creative Team, Channels, Publishers, etc. in order
to meet the client’s requirements for the campaigns.
 Researching on television viewing, reading habits, audience listenership and other lifestyle habits of the target
audiences, using tools like TAM, AdEx - MAP, IRS, RAM, Metis, M Sprint, BARC.
 Optimizing the effectiveness of the campaign and creating the advertisement schedule.
 Managing the end to end operations of the campaign and monitoring / tracking the results.
 Preparing project presentation / reports and delivery of the same along with providing solutions to the client
queries.
 Data management, competition understanding and highlighting the insights, next steps and plan of action.
 Worked on Campaigns like – Google My Business (GMB), Android One, Youtube Offline, Discovery Ultimate Plan,
Discovery Print Plan, Google Search,

2. ***
Oct’ 2011 ~ Jan’ 2015
TAM Media Research Pvt. Ltd. Assistant Manager – Marketing (Business Development)
TAM Media Research is a joint venture between Nielsen (India) Private Limited and Kantar Market Research which
runs the central, industry authorized, TV Viewership cell (TRP) for the media industry - Advertisers & Marketers,
Media Owners, Media Agencies and the Academia.
I was part of the corporate Marketing Team.
(Work Profile Included :)
 Studying & Designing the approach for Broadcasters, Agencies, Advertisers & Other Media related firms and
ensuring a structural business development approach.
 Mapping the market and simultaneously pitching the right services as per the requirements and conversion.
 Independent handling and servicing of the client’s.
 Task estimation and planning.
 Data generation/interpretation and identifying/fore sighting the insights for action, for the clients.
 Training the clients on the TAM software’s (Media Xpress, MAP 3.5, RAM and others) and handling the related
queries.
 Creating appropriate presentations and delivery.
 Proactively tracking the financial status (renewals, billing, collections, etc.) of assigned clients.
 Developing the internal procedures/communications as per the client’s feedback to meet the need of the clients &
organization accordingly.
Qualifications & Job Summary: Marketing & Media Research Professional and a Post Graduate in Management.
 A Marketing & Research professional with 4.8 years of experience in the areas of Marketing/Business
Development, Media Planning/Research, Data Analysis & Client Servicing.
 Post Graduate Diploma in Management (Marketing & Operations); 2011; 3.12 CGPA out of 4
IILM Institute of Management & Learning, Gurgaon
 Bachelors of Engineering (Computer Science); 2008; 7.22 CGPA out of 10
Shri Shankaracharya College of Engineering & Technology, Bhilai (C.G.)
 Standard Xll; 2004; C.B.S.E.; 56.6%
 Standard X; 2002; C.B.S.E.; 71%

3. Additional Information:
 At IILM Institute of Learning & Management: Project on –
o Comparative analysis of distribution channel of FMCG companies in Indian market.
o Supply chain & logistics management of Bajaj Auto.
o Study of the Indian hotel industry - TAJ Group of Hotels.
o Analysis of 4P's & 3C's of digital selling for ShareKhan Pvt Ltd.
o Corporate image of Pureit mineral water & providing them with a business proposal.
o Market research of HUL’s product Ayush & reasons for the product pitfall.
o Extensive market research on Awareness of FM Radio in Delhi.
o Role of Advertising in influencing consumer behavior.
 While Graduation: Shri Shankaracharya College of Engineering & Technology.
o Played Cricket for Computer Science Branch.
o Remained Team Head of “Vihangam” for 2007-08 (Yearly cultural function).
o Project on the the functionoing of Sail Growth Division.
o FPGA Implementation in designing Smart Home Card (VHDL).
o Developed Inventory Management Software for a Retail Store.
o Instrumentation & Blast Furnace at Bhilai Steel Plant.
o Have sound knowledge in Network Protocols & SQL.
o A project on MIS in State Bank of India.
 At School Level:
o Represented school team in Cricket and Football.
o Secured good ranks in cross country race events.
o Won prizes while participating in Quiz Competitions, for Attendance and academic performance.
INTERESTS:
 Listening Music, Travelling, Cricket-Football-Chess.
Personal Information:
 Permanent Address: B-218, Bhuli Nagar, Dhanbad, Jharkhand

4.  Present Address: Malviya Nagar, Delhi-110017
 Language: Hindi, English
 Date of Birth: August 22nd
, 1986