Satish Vijayamani is a digital marketing and brand management professional seeking a role that allows him to utilize over 10 years of experience in fields including marketing, IT development, and banking. He has held roles such as Brand Manager for an e-marketing company and Wealth Manager for ICICI Bank. Vijayamani also has experience leading teams, developing software, and conducting market research, as evidenced by his work history, education details, and list of achievements and certifications.
Personal Details and Career Summary of Digital Marketer
1. PERSONAL DETAILS
Name- Satish Vijayamani
DOB- 25/06/1985
Correspondence Address-#6, Shiva Ganga Nilaya, Near Koramangala, VivekNagar Post Office, Bengaluru-
560034
Email- satishvijayamani@gmail.com
Tel- 09066208341/09702257878/022-27723571
Languages Known- English, Hindi, Marathi and Tamil
CAREER OBJECTIVE
I am an energetic, dynamic management professional with an experience in Digital Marketing, Brand
management, Channel marketing, IT development and Banking. My Career objective is to achieve fast track
professional growth along with an opportunity to utilize my knowledge and experience towards fulfilling
organizational objectives.
WORK EXPERIENCE
Brand Manager, RealBridge e-Marketing Solutions Pvt Ltd
(Feb 2015 – Present)
Responsible for traffic generation and revenue of an online gambling website catering to the UK market
Currently also responsible for the revenue channel of an affiliate website to promote online binary
options broker sites
In-depth knowledge of affiliate marketing both as a site operator and as an affiliate
Responsible for planning and execution of paid search campaigns on Google & Bing
Customer Engagement and acquisition through social media marketing campaigns on Facebook, Twitter,
G+, Pinterest & Youtube
Responsible for working with the SEO team and understanding the organic traffic patterns through Google
Analytics
Work in sync with the content and design team for delivering high quality content marketing across
different channels
Planning & execution of email marketing campaigns for customer acquisition and retention
Co-ordinate with the cross functional teams to ensure high quality website design, content and
functionality
Wealth Manager, ICICI Bank
(Jan 2014 – Aug 2014)
Financial Consulting and management of Investment Portfolio for HNI clients
Accountable for achieving product wise targets & acquiring new HNI clients to increase the overall
customer base
Senior Manager (Channel Marketing & Franchisee Development), Thomas Cook India Ltd
(July 2012 – Dec-2013)
Responsible for managing a team of 6 store managers placed at franchisee outlets in Pune and Rest Of
Maharashtra
Responsible for activation of several ATL & BTL marketing initiatives, OOH Marketing, Email and database
marketing
Responsible for finalizing the location, Branding and pre-launch marketing activities for new franchisee
outlets
Software Engineer, HTC Global Services
(Mar 2009 - Mar 2010)
Led a team of 6 members for a new development project for State Farm Insurance as client
Responsible for coding, unit testing and development of software services for an American Insurance
Company (State Farm Insurance) to manage agents information
Software Engineer, Satyam Computer Services
(Oct 2007 - Mar 2009)
Responsible for coding, unit testing and development of software services for an American Insurance
Company (State Farm Insurance) to manage agents information
2. Summer Internship
Summer Intern, Drishtee Foundation
(Apr 2011-Jun 2011)
Worked on a Rural Marketing project involving strategy formulation and business development for the
Rural BPO and computer sourcing project of Drishtee Foundation in UP and Bihar
Developed a business proposal and successfully got Sonalika Tractors and Jain Irrigation to partner with
Drishtee for the Rural BPO project
Prepared a business proposal on behalf of Drishtee for a new Rural BPO project for loan procurement
from NABARD
Provided valuable insights for scaling up operations in the rural market by conducting market research
(both primary and secondary)
EDUCATION
Qualification Institute / Organization Board / University Year % / CGPA
MBA(Marketing) SBM, NMIMS Mumbai NMIMS University 2012 3.18/ 4
BE(EXTC) SIES GST Mumbai University 2007 73.1%
XII Modern College,
Navi Mumbai
Maharashtra State
Board
2003 80.3 %
X St Xaviers High School, Navi
Mumbai
Maharashtra State
Board
2000 82.8 %
Certifications
Cleared NISM Certification Exam (AMFI for selling Mutual funds) with 87% aggregate
(Jan 2014)
Insurance Regulatory & Development Authority Certification Exam with
94 % aggregate (Mar 2014)
PROJECTS/PAPERS
PURANIK BUILDERS: Undertook a Corporate Project with Puranik Builders to design a branding strategy and
marketing campaign for improving Puranik’s Brand equity and spreading awareness of its CSR activities
ACADEMIC & EXTRA CURRICULAR ACHIEVEMENTS
Selected in the dean’s list of TOP 30 students for consistent academic performance in MBA
Stood second in a Technology Consulting course conducted by Cognizant Business Consulting at NMIMS
1st Prize, ‘Study Share Mania’, National level inter college event organized by Faculty of Management
Studies (Delhi)
Summer Internship project selected in TOP 10 at an All India level by Rural Marketing Association of India
(RMAI)
2nd Prize, ‘Pucca Buniya’ an inter college event organized by NMIMS & I-ball company
Selected in the final round of Innovative Ideators Challenge 2011 national business plan competition
Professional
Achievements
Spearheaded a completely new project and worked end to end for developing a new
affiliate website to promote online binary options broker sites
Successfully increased the revenue and acquired customers for an online gambling
website by close to 100% within a span of 8 months
Conceptualized and successfully created a new Facebook gaming app that increased
the customer engagements and following by almost 25%
Carried out several customer engagement activities on Facebook that led to a five-
fold increase of Facebook followers in just 9 months
Undertook an Integrated Marketing Campaign that led to 100 Customer Bookings
leading to sales of 50 Lakhs within a week in Thomas Cook
Over-achieved sales revenue of 11 Crores as against an Annual Target of 10 Crores
In Thomas Cook
Awarded excellent performer rating in the associate evaluation in Satyam