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PERSONAL DETAILS
 Name- Satish Vijayamani
 DOB- 25/06/1985
 Correspondence Address-#6, Shiva Ganga Nilaya, Near Koramangala, VivekNagar Post Office, Bengaluru-
560034
 Email- satishvijayamani@gmail.com
 Tel- 09066208341/09702257878/022-27723571
 Languages Known- English, Hindi, Marathi and Tamil
CAREER OBJECTIVE
I am an energetic, dynamic management professional with an experience in Digital Marketing, Brand
management, Channel marketing, IT development and Banking. My Career objective is to achieve fast track
professional growth along with an opportunity to utilize my knowledge and experience towards fulfilling
organizational objectives.
WORK EXPERIENCE
Brand Manager, RealBridge e-Marketing Solutions Pvt Ltd
(Feb 2015 – Present)
 Responsible for traffic generation and revenue of an online gambling website catering to the UK market
 Currently also responsible for the revenue channel of an affiliate website to promote online binary
options broker sites
 In-depth knowledge of affiliate marketing both as a site operator and as an affiliate
 Responsible for planning and execution of paid search campaigns on Google & Bing
 Customer Engagement and acquisition through social media marketing campaigns on Facebook, Twitter,
G+, Pinterest & Youtube
 Responsible for working with the SEO team and understanding the organic traffic patterns through Google
Analytics
 Work in sync with the content and design team for delivering high quality content marketing across
different channels
 Planning & execution of email marketing campaigns for customer acquisition and retention
 Co-ordinate with the cross functional teams to ensure high quality website design, content and
functionality
Wealth Manager, ICICI Bank
(Jan 2014 – Aug 2014)
 Financial Consulting and management of Investment Portfolio for HNI clients
 Accountable for achieving product wise targets & acquiring new HNI clients to increase the overall
customer base
Senior Manager (Channel Marketing & Franchisee Development), Thomas Cook India Ltd
(July 2012 – Dec-2013)
 Responsible for managing a team of 6 store managers placed at franchisee outlets in Pune and Rest Of
Maharashtra
 Responsible for activation of several ATL & BTL marketing initiatives, OOH Marketing, Email and database
marketing
 Responsible for finalizing the location, Branding and pre-launch marketing activities for new franchisee
outlets
Software Engineer, HTC Global Services
(Mar 2009 - Mar 2010)
 Led a team of 6 members for a new development project for State Farm Insurance as client
 Responsible for coding, unit testing and development of software services for an American Insurance
Company (State Farm Insurance) to manage agents information
Software Engineer, Satyam Computer Services
(Oct 2007 - Mar 2009)
 Responsible for coding, unit testing and development of software services for an American Insurance
Company (State Farm Insurance) to manage agents information
Summer Internship
Summer Intern, Drishtee Foundation
(Apr 2011-Jun 2011)
 Worked on a Rural Marketing project involving strategy formulation and business development for the
Rural BPO and computer sourcing project of Drishtee Foundation in UP and Bihar
 Developed a business proposal and successfully got Sonalika Tractors and Jain Irrigation to partner with
Drishtee for the Rural BPO project
 Prepared a business proposal on behalf of Drishtee for a new Rural BPO project for loan procurement
from NABARD
 Provided valuable insights for scaling up operations in the rural market by conducting market research
(both primary and secondary)
EDUCATION
Qualification Institute / Organization Board / University Year % / CGPA
MBA(Marketing) SBM, NMIMS Mumbai NMIMS University 2012 3.18/ 4
BE(EXTC) SIES GST Mumbai University 2007 73.1%
XII Modern College,
Navi Mumbai
Maharashtra State
Board
2003 80.3 %
X St Xaviers High School, Navi
Mumbai
Maharashtra State
Board
2000 82.8 %
Certifications
 Cleared NISM Certification Exam (AMFI for selling Mutual funds) with 87% aggregate
(Jan 2014)
 Insurance Regulatory & Development Authority Certification Exam with
94 % aggregate (Mar 2014)
PROJECTS/PAPERS
PURANIK BUILDERS: Undertook a Corporate Project with Puranik Builders to design a branding strategy and
marketing campaign for improving Puranik’s Brand equity and spreading awareness of its CSR activities
ACADEMIC & EXTRA CURRICULAR ACHIEVEMENTS
 Selected in the dean’s list of TOP 30 students for consistent academic performance in MBA
 Stood second in a Technology Consulting course conducted by Cognizant Business Consulting at NMIMS
 1st Prize, ‘Study Share Mania’, National level inter college event organized by Faculty of Management
Studies (Delhi)
 Summer Internship project selected in TOP 10 at an All India level by Rural Marketing Association of India
(RMAI)
 2nd Prize, ‘Pucca Buniya’ an inter college event organized by NMIMS & I-ball company
 Selected in the final round of Innovative Ideators Challenge 2011 national business plan competition
Professional
Achievements
 Spearheaded a completely new project and worked end to end for developing a new
affiliate website to promote online binary options broker sites
 Successfully increased the revenue and acquired customers for an online gambling
website by close to 100% within a span of 8 months
 Conceptualized and successfully created a new Facebook gaming app that increased
the customer engagements and following by almost 25%
 Carried out several customer engagement activities on Facebook that led to a five-
fold increase of Facebook followers in just 9 months
 Undertook an Integrated Marketing Campaign that led to 100 Customer Bookings
leading to sales of 50 Lakhs within a week in Thomas Cook
 Over-achieved sales revenue of 11 Crores as against an Annual Target of 10 Crores
In Thomas Cook
 Awarded excellent performer rating in the associate evaluation in Satyam

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Personal Details and Career Summary of Digital Marketer

  • 1. PERSONAL DETAILS  Name- Satish Vijayamani  DOB- 25/06/1985  Correspondence Address-#6, Shiva Ganga Nilaya, Near Koramangala, VivekNagar Post Office, Bengaluru- 560034  Email- satishvijayamani@gmail.com  Tel- 09066208341/09702257878/022-27723571  Languages Known- English, Hindi, Marathi and Tamil CAREER OBJECTIVE I am an energetic, dynamic management professional with an experience in Digital Marketing, Brand management, Channel marketing, IT development and Banking. My Career objective is to achieve fast track professional growth along with an opportunity to utilize my knowledge and experience towards fulfilling organizational objectives. WORK EXPERIENCE Brand Manager, RealBridge e-Marketing Solutions Pvt Ltd (Feb 2015 – Present)  Responsible for traffic generation and revenue of an online gambling website catering to the UK market  Currently also responsible for the revenue channel of an affiliate website to promote online binary options broker sites  In-depth knowledge of affiliate marketing both as a site operator and as an affiliate  Responsible for planning and execution of paid search campaigns on Google & Bing  Customer Engagement and acquisition through social media marketing campaigns on Facebook, Twitter, G+, Pinterest & Youtube  Responsible for working with the SEO team and understanding the organic traffic patterns through Google Analytics  Work in sync with the content and design team for delivering high quality content marketing across different channels  Planning & execution of email marketing campaigns for customer acquisition and retention  Co-ordinate with the cross functional teams to ensure high quality website design, content and functionality Wealth Manager, ICICI Bank (Jan 2014 – Aug 2014)  Financial Consulting and management of Investment Portfolio for HNI clients  Accountable for achieving product wise targets & acquiring new HNI clients to increase the overall customer base Senior Manager (Channel Marketing & Franchisee Development), Thomas Cook India Ltd (July 2012 – Dec-2013)  Responsible for managing a team of 6 store managers placed at franchisee outlets in Pune and Rest Of Maharashtra  Responsible for activation of several ATL & BTL marketing initiatives, OOH Marketing, Email and database marketing  Responsible for finalizing the location, Branding and pre-launch marketing activities for new franchisee outlets Software Engineer, HTC Global Services (Mar 2009 - Mar 2010)  Led a team of 6 members for a new development project for State Farm Insurance as client  Responsible for coding, unit testing and development of software services for an American Insurance Company (State Farm Insurance) to manage agents information Software Engineer, Satyam Computer Services (Oct 2007 - Mar 2009)  Responsible for coding, unit testing and development of software services for an American Insurance Company (State Farm Insurance) to manage agents information
  • 2. Summer Internship Summer Intern, Drishtee Foundation (Apr 2011-Jun 2011)  Worked on a Rural Marketing project involving strategy formulation and business development for the Rural BPO and computer sourcing project of Drishtee Foundation in UP and Bihar  Developed a business proposal and successfully got Sonalika Tractors and Jain Irrigation to partner with Drishtee for the Rural BPO project  Prepared a business proposal on behalf of Drishtee for a new Rural BPO project for loan procurement from NABARD  Provided valuable insights for scaling up operations in the rural market by conducting market research (both primary and secondary) EDUCATION Qualification Institute / Organization Board / University Year % / CGPA MBA(Marketing) SBM, NMIMS Mumbai NMIMS University 2012 3.18/ 4 BE(EXTC) SIES GST Mumbai University 2007 73.1% XII Modern College, Navi Mumbai Maharashtra State Board 2003 80.3 % X St Xaviers High School, Navi Mumbai Maharashtra State Board 2000 82.8 % Certifications  Cleared NISM Certification Exam (AMFI for selling Mutual funds) with 87% aggregate (Jan 2014)  Insurance Regulatory & Development Authority Certification Exam with 94 % aggregate (Mar 2014) PROJECTS/PAPERS PURANIK BUILDERS: Undertook a Corporate Project with Puranik Builders to design a branding strategy and marketing campaign for improving Puranik’s Brand equity and spreading awareness of its CSR activities ACADEMIC & EXTRA CURRICULAR ACHIEVEMENTS  Selected in the dean’s list of TOP 30 students for consistent academic performance in MBA  Stood second in a Technology Consulting course conducted by Cognizant Business Consulting at NMIMS  1st Prize, ‘Study Share Mania’, National level inter college event organized by Faculty of Management Studies (Delhi)  Summer Internship project selected in TOP 10 at an All India level by Rural Marketing Association of India (RMAI)  2nd Prize, ‘Pucca Buniya’ an inter college event organized by NMIMS & I-ball company  Selected in the final round of Innovative Ideators Challenge 2011 national business plan competition Professional Achievements  Spearheaded a completely new project and worked end to end for developing a new affiliate website to promote online binary options broker sites  Successfully increased the revenue and acquired customers for an online gambling website by close to 100% within a span of 8 months  Conceptualized and successfully created a new Facebook gaming app that increased the customer engagements and following by almost 25%  Carried out several customer engagement activities on Facebook that led to a five- fold increase of Facebook followers in just 9 months  Undertook an Integrated Marketing Campaign that led to 100 Customer Bookings leading to sales of 50 Lakhs within a week in Thomas Cook  Over-achieved sales revenue of 11 Crores as against an Annual Target of 10 Crores In Thomas Cook  Awarded excellent performer rating in the associate evaluation in Satyam