1. The poster is in bold writing which plays the typical
creepy effect, giving the supernatural impression.
The title is in dark colours, which, contrasts with the
light background, which makes it, stand out for the
audience.
Under the title, there is a tagline, which creates
mystery enabling it to link in with the image
portrayed below.
The selling point of the film is the image on the
poster, which can be described as disturbing and
scary. The image is a face with angry looking eyes
which connects in with the tag line ‘once you see
him, nothing can save you’ which creates a horrific
atmosphere. As the eyes on the poster is looking
straight into the camera, it also seems as if the
audience are looking straight into his eyes creating a
supernatural feeling. The image is drawn blood,
which follows the codes and conventions of a horror
film, giving it the typical effect.
An extra key feature is the snakes under the demon
painting, which symbolise demonic aspects; this also
connotes fear and terror to the audience.
With most horror films, they tend not to use a
famous actor or celebrity. This is so the audience can
relate to actors feelings and emotions because the
actor is unknown.
Another feature of the image on the poster is
the girl whose hand is leaving a trail of blood
behind with the demonic looking face
underneath. This represents the stereotypical
female victim, which is commonly used in
horror following the codes and conventions.
Females are normally labelled as weak, which
makes them seem vulnerable.
As the girl looks young, it also adds to the
typical effect to the horror film. The girl is used
to show supernatural effects and to cause a
scary atmosphere.
The background of the poster is dark, dull and
dirty, which contrasts in with the image and
makes it stand out with the audience.
The cracked wall suggests that there might be
some psychological disasters within the film.
The actress is unknown; this is a good effect as the audience
can relate to the emotions of the character. If the character
was someone famous/celebrity then it won’t give the real life
effect.
