Drnk Brand Book

BRAND
IDENTITY
Version
1.0
August
2016

CONTENT
Overview
Logo
Color Palette
Typography
Iconography
Stationery
Website
Merchandising
Advertising
03
04
11
12
14
15
19
20
22

DRNK coffee + tea is a traditional quick sevrice beverage concept with a vibrant swagger and sophis-
ticated global appeal offering a diverse selection of hot and cold organic coffees and teas plus world
class, handcrafted organic espresso beverages along with freshly made breakfast items, paninis,
wraps and salads.
We’re constantly upping the ante with our electric offering of coffees featuring regular selections of
international “reserve” blends, proprietary creations and our signatures’ blenders. Brand differentia-
tors include a best in class, made fresh food program and a category first; multi-head tap dispensers
pouring cold-brewed coffees, iced teas, and unique specialty products such as Kombucha.

04 | DRNK BRAND IDENTITY
OFFICIAL LOGO
Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed
do eiusmod tempor incididunt ut
labore et dolore magna aliqua.

Ipsum dolor sit amet, consecte-
tur adipiscing elit, sed do eius-
mod.
Veritical Lock-Up
Horizontal Lock-Up
coffee + tea
LOGO LOCKUP
DRNK BRAND IDENTITY | 05

White Version
The white version
should be used on
colored backgrounds,
coffee brown being the
primary backgroung
color
Brand Colors
DRNK logo must
always be printed in
Pantone 4625 (Coffee
Brown) and Pantone
200 (Hot Pink) or
CMYK equivalent.
LOGO VERSIONS

coffee + tea
CLEAR SPACE

MINIMUM SIZE
Vertical Logo
Horizontal Logo
89 X 15 MM 15 X 16 MM45 X 30 MM
Icon / Symbol

coffee + tea
LOGO USAGE
Appropriate Logo Usage
Lorem ipsum dolor sit amet, consec-
tetur adipiscing elit, sed do eiusmod
tempor incididunt ut labore et dolore
magna aliqua.

coffee + tea
COLOR PALETTECOLOR PALETTE
20%
Pantone: 4625
RGB: 87, 38, 0
HEX: #572600
CMYK: 0, 60, 100, 79
40%
60%
80%
20%
40%
60%
80%
Pantone: 200
RGB: 211, 18, 69
HEX: #D31245
CMYK: 0, 100, 63, 12
COFFEE
BROWN
HOT
PINK

TYPEFACES
Eurostile
Aa
Bold
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
~!@#$*%*()_|’’’’’=+[]{}:<>
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
~!@#$*%*()_|’’’’’=+[]{}:<>
0123456789
Typefaces bring about consistency while convey-
ing the character or purpose in a specific design.
At Drnk, we use Eurostile as our official font.

coffee + tea
TYPOGRAPHY
FOR HEADING USE
EUROSTILE - BOLD 24/28 Pt
Typography is another important element of our
brand. By controlling the type styles and align-
ment used, we further strengthen the visual
distinctiveness of Drnk.
This is a Sub head, Eurostile - Normal 12 Pt / 14 Pt
Used as a call to action with a period
at the end.
Used to highlight the main idea
Bullets used to list point/items.
Custom spacing shoul be used.
Used to introduce section
Used to describe paragraph
Used to introduce the overall piece
This is a small title, Eurostile - Normal 12 Pt
This is a body paragraphy, Eurostile - Normal 12 Pt
This is a callout, Eurostile - Normal 12/14 Pt
This is a call to action, CTA.
Eurostile - Bold 20/22 Pt
• This is a bullet, Eurostile - Normal 12 Pt
• This is a bullet, Eurostile - Normal 12 Pt
Line height should be 1.5 to create space between bullets

ICONOGRAPHY
Icons visually break up content, making it less intimi-
dating and easy to read.
With icons you can quickly sum up what your text is
about. Sometimes, icons can even be enough to
communicate content, which makes reading addi-
tional text unnecessary.

coffee + tea
STATIONERY

mod.
LETTERHEAD

mod.
coffee + tea
BUSINESS CARD

mod.
ENVELOPE

“...vibrant swagger
and sophisticated
global appeal...“

mod.
MERCHANDISING

mod.
coffee + tea
PACKAGING

ADVERTISING
mod.
mod.

SIGNAGE
mod.
mod.
coffee + tea

DRNK coffee + tea
350 South Grand Avenue - Suite 3070
Los Angeles, CA 90071
info@drnkcoffee.com
www.drnkcoffee.com
Tel: 323-825-5373
Fax: 323-825-5365

Drnk Brand Book

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