SlideShare a Scribd company logo
1 of 144
Download to read offline
Typography Basics
Sean Adams
Illuminated
Manuscript
Monks use reed pens for calligraphic forms
1439
Blackletter
set in metal, imitates calligraphic forms
Johannes Gutenberg
a long time ago
1470
Old-style
Simplifies the calligraphic form
for more cost effective printing.
Nicolas Jenson
is inspired by typography on
Roman monuments.
Roman Type
1495
Aldus Manutius
designs a more condensed letterform
to fit more text on a page.
Italics
1540
Claude Garamond
designs a typeface to use 25% less ink.
1728
William Caslon
When in doubt, use Caslon.
1757
Transitional
represent the transition between Old Style
and Modern or Didone Typefaces
John Baskerville
1813
Modern or Didone
Better printing techniques allow for
finer letterforms with more extreme
thicks and thins.
Giambattista Bodoni
1852
Firmin Didot
wanted even more extreme thicks and thins.
1828
Woodtype
good for big letters and advertising
Darius Wells
1845
Egyptians or Slab Serif
Everyone wants all things Egyptian
after Napoleon’s Egyptian Campaign
Robert Besley
1927
Geometric Sans Serif
Paul Renner
designs a typeface with universal forms:
circles, straight lines and diagonals
1928
Humanist Sans Serif
Eric Gill
thinks Futura is too cold.
1957
Neo-Grotesque
Sans Serif
Max Miedinger
Eduard Hoffmann
designed a neutral sans-serif as a family.
1960
Photo-typesetting
.allows for more extreme letterforms
no longer made in metal.
Herb Lubalin
saw type as an expressive form,
not neutral or cold.
1984
Digital Type
The Macintosh democratizes typesetting.
Typography can more easily be manipulated
and layered.
Arialand Georgia
designed for the screen and operating systems
Typography Today
Screen-based, in motion, interactive, and expressive
Classification
Differences
Neo-Grotesque Sans Serif
System Fonts
Blackletter
Calligraphic forms
Janson
thick serifs
little variation
between thick
and thin parts
Garamond
thick serifs
slightly more
variation
between thick
and thin parts
Caslon
thick serifs
simpler curves
straighter lines
slightly more
variation
between thick
and thin parts
Baskerville
thinner serifs
much more
variation
between thick
and thin parts
simpler curves
even more
straighter lines
Bodoni
very thin serifs
extreme
variation
between thick
and thin parts
even simpler
curves
even more
straighter lines
Didot
very thin serifs
extreme
variation
between thick
and thin parts
even simpler
curves
even more
straighter lines
Clarendon
small
variation
between thick
and thin parts
very thick and
square serifs
Futura
very small
variation
between thick
and thin parts
no serifs
geometric
Typesetting 101
Punctuation
dash
orhyphen
toconnectwords
Punctuation
endash
inplaceof“to”
12:00–2:00
Punctuation
emdash
toconnectideas
likeasemi-colon
Punctuation
quotationmarks
Punctuation
inch mark
Typographic terms
AligningFigures
Typographic terms
AligningFigures
Typographic terms
Old-style or Expert Figures
Typographic terms
Old-style or Expert Figures
There is no such thing
as a bold old-style 

classic serif.
Like short sleeve dress
shirts, they do not exist.
G GWilliam Caslon did not toil for years to see his typeface
mutated like this.
This is a designer who uses beautifully drawn 

sans-serif typefaces
This is a designer who chooses bold 

old-style serif typefaces
For more information and excitement:
http://www.lynda.com/Sean-Adams/519270-1.html

More Related Content

Similar to Sean Adams typography101

Similar to Sean Adams typography101 (6)

Which font should I use?
Which font should I use?Which font should I use?
Which font should I use?
 
Typograpghy final
Typograpghy finalTypograpghy final
Typograpghy final
 
Type 1 2 3
Type 1 2 3Type 1 2 3
Type 1 2 3
 
Type in 1-2-3
Type in 1-2-3Type in 1-2-3
Type in 1-2-3
 
Week 7_Chapter 7_typography.pptx
Week 7_Chapter 7_typography.pptxWeek 7_Chapter 7_typography.pptx
Week 7_Chapter 7_typography.pptx
 
Typography class 2
Typography class 2Typography class 2
Typography class 2
 

Recently uploaded

PODSCAPE - Brochure 2023_ prefab homes in Bangalore India
PODSCAPE - Brochure 2023_ prefab homes in Bangalore IndiaPODSCAPE - Brochure 2023_ prefab homes in Bangalore India
PODSCAPE - Brochure 2023_ prefab homes in Bangalore IndiaYathish29
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfParomita Roy
 
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130Suhani Kapoor
 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...Call Girls in Nagpur High Profile
 
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service BhiwandiVIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service BhiwandiSuhani Kapoor
 
Raj Nagar Extension Call Girls 9711199012 WhatsApp No, Delhi Escorts in Raj N...
Raj Nagar Extension Call Girls 9711199012 WhatsApp No, Delhi Escorts in Raj N...Raj Nagar Extension Call Girls 9711199012 WhatsApp No, Delhi Escorts in Raj N...
Raj Nagar Extension Call Girls 9711199012 WhatsApp No, Delhi Escorts in Raj N...ankitnayak356677
 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentationamedia6
 
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 nightCheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 nightDelhi Call girls
 
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai DouxDubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Douxkojalkojal131
 
A level Digipak development Presentation
A level Digipak development PresentationA level Digipak development Presentation
A level Digipak development Presentationamedia6
 
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiVIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiSuhani Kapoor
 
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 night
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 nightCheap Rate Call girls Kalkaji 9205541914 shot 1500 night
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 nightDelhi Call girls
 
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Delhi Call girls
 
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130Suhani Kapoor
 
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...Suhani Kapoor
 
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...babafaisel
 
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`dajasot375
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Sitegalleryaagency
 

Recently uploaded (20)

PODSCAPE - Brochure 2023_ prefab homes in Bangalore India
PODSCAPE - Brochure 2023_ prefab homes in Bangalore IndiaPODSCAPE - Brochure 2023_ prefab homes in Bangalore India
PODSCAPE - Brochure 2023_ prefab homes in Bangalore India
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
 
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
 
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
 
Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...
Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
 
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service BhiwandiVIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
 
Raj Nagar Extension Call Girls 9711199012 WhatsApp No, Delhi Escorts in Raj N...
Raj Nagar Extension Call Girls 9711199012 WhatsApp No, Delhi Escorts in Raj N...Raj Nagar Extension Call Girls 9711199012 WhatsApp No, Delhi Escorts in Raj N...
Raj Nagar Extension Call Girls 9711199012 WhatsApp No, Delhi Escorts in Raj N...
 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentation
 
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 nightCheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
 
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai DouxDubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
 
A level Digipak development Presentation
A level Digipak development PresentationA level Digipak development Presentation
A level Digipak development Presentation
 
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiVIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
 
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 night
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 nightCheap Rate Call girls Kalkaji 9205541914 shot 1500 night
Cheap Rate Call girls Kalkaji 9205541914 shot 1500 night
 
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
 
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
 
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
VIP Russian Call Girls in Saharanpur Deepika 8250192130 Independent Escort Se...
 
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
 
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
Abu Dhabi Call Girls O58993O4O2 Call Girls in Abu Dhabi`
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Site
 

Sean Adams typography101