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Ska Vision Presentation Eng2010 Bg Market April


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Ska Vision Presentation Eng2010 Bg Market April

  1. 1. Ska Vision Your Cost-effective Partner 24/7 April 2010
  2. 2. Why the bamboo? <ul><li>The bamboo has many facets, which successfully complement to each other. It is fast-growing grass, but with woody stems. It is flexible, but strong. Bamboo is a symbol of longevity and friendship in some cultures. </li></ul><ul><li>It is not expensive and could be used for a great variety of purposes. </li></ul><ul><li>All in all bamboo is friendly and versatile, durable and non-expensive, just the same way we are. </li></ul>
  3. 3. Contents <ul><li>Who we are and what we believe? </li></ul><ul><li>Brief history </li></ul><ul><li>Main activities and services </li></ul><ul><li>Why to work with us? </li></ul><ul><li>What benefits do we offer? </li></ul><ul><li>Company’s structure </li></ul><ul><li>Contacts </li></ul>
  4. 4. Who we are and what we believe? <ul><li>SKA Vision is a marketing and communications agency; </li></ul><ul><li>It employs a team of marketing, advertising and PR experts; </li></ul><ul><li>We see our role as your assistants in creation of vital brands. Brands that successfully manage to attract and hold customers’ attention and loyalty; </li></ul><ul><li>We are confident, that one skillfully built brand on many occasions makes the only difference between the company’s success and failure. </li></ul>
  5. 5. <ul><li>SKA Vision was set up in 1999 with lots of passion, will and enthusiasm. Its founder put into practice all he had learned while working for the Bulgarian office of prominent advertising agency and well-known world brands. His desire was the new agency to combine internationally recognized full-service advertising agency standards with more flexibility and promptness; </li></ul><ul><li>This proved to be a good strategy and soon clients realized agency’s potential and it started working on some BTL projects for brands like Danone, Kraft and Carlsberg; </li></ul><ul><li>In the following years agency’s healthy attitude towards problems added new clients and new services to company’s portfolio. The team grew up and experienced in creation of strong brands through long-term communication campaigns, consistent graphic conceptions and modern corporate identity development; </li></ul><ul><li>We successfully worked on and completed various communication projects for companies and brands like UniCredit Group, Bata, Nivea, Mars, Gillette and many others. </li></ul>Brief history
  6. 6. Main activities <ul><li>Branding; </li></ul><ul><li>Graphic design and desktop publishing; </li></ul><ul><li>WEB design, programming and maintenance; </li></ul><ul><li>Printing </li></ul><ul><li>Production - Custom and Hand-made </li></ul><ul><li>Photo shooting and processing </li></ul>
  7. 7. Branding <ul><li>Brand architecture; </li></ul><ul><li>Positioning and re-positioning; </li></ul><ul><li>Brand communications management; </li></ul><ul><li>Naming and verbal branding </li></ul>We start any brand’s communication process by deciding what of the brand essence (rational and/or emotional benefits, character, promise) to stress on and which way it should be communicated. You have the opportunity to receive an external opinion of specialists with huge experience in dealing with different brands, from different industries.
  8. 8. Graphic design <ul><li>Logo and other corporate identity materials; </li></ul><ul><li>Business presentations, annual reports, trade catalogues; </li></ul><ul><li>Posters, flyers, others; </li></ul><ul><li>Packages </li></ul><ul><li>Restaurant and hotel consumables </li></ul><ul><li>Visuals for print media; </li></ul><ul><li>Visuals for outdoor and transport advertising </li></ul>The agency offers customized graphic design solutions for a broad range of printed materials. We will plan, develop, and deliver any size project from small one-off logos, business cards, and brochures to comprehensive branding & identity packages.
  9. 9. Graphic design – Examples - Logo This Bata’s brand originated from India and Hawaii, but became truly popular in Africa. Last year the brand was re-positioned from mainly-on-the-beach used flip-flops to a lifestyle product, which could be used while site seeing, shopping, lounging etc. This re-positioning reflected in the new logo and packaging, which had to encompass brand’s African popularity with the new global targets.
  10. 10. Graphic design – Examples - Logo Fiberlan is a small, but flexible Internet provider in Sofia. The quality of their services mainly depends on the fiber cables they use. Its logo should represent at one and the same time the technological, but warm, young and friendly character of the brand.
  11. 11. Graphic design – Examples - Logo Bulgarian company – a retailer of joinery and other specialized and qualitative building materials – Italian pargets, paints, terracotta, other.
  12. 12. Graphic design – Examples - Logo Alu-plast was the second biggest Bulgarian joinery producer and retailer. The new company’s logo had to replace an obsolete one, and to suggest a modern view and friendly outlook of company trying to reach the first spot into the category.
  13. 13. Graphic design - Examples Pons Holding calendar and trade catalogue.
  14. 14. Graphic design - Examples NLB bank Annual report
  15. 15. Graphic design - Examples Address real estates - calendar
  16. 16. Graphic design - Examples UniCredit Bulbank – Product presentation
  17. 17. Graphic design - Examples UniCredit Group posters and leaflets
  18. 18. Graphic design – Examples - Packaging Marie Claire – shoebox, shoe tag and inlay tissue paper
  19. 19. Graphic design – Examples - Packaging Margarine
  20. 20. Graphic design – Examples - Packaging Bebelan – company selling babies’ products
  21. 21. Graphic design - Examples Comfit – poster and media visual Sundrops – poster and media visual
  22. 22. Graphic design - Examples Address (estates) – fair stand
  23. 23. Graphic design - Examples Alu-plast fair stand
  24. 24. Graphic design - Examples Patapata standers
  25. 25. Graphic design - Examples Alu-plast transport advertising
  26. 26. Graphic design - Examples Alu-plast shop branding
  27. 27. Desktop publishing <ul><li>Company’s brochure, catalogues and other documents; </li></ul><ul><li>Books; Company Newspapers and newsletters; </li></ul><ul><li>Replication - implementation of your idea for different advertising vehicles. We would find some appropriate creative solutions for you to choose from and then we would DTP the right one; </li></ul><ul><li>Brand manual development, including text translation, artwork generation and/or appropriate amendments; </li></ul><ul><li>Vector and raster graphics editing, rendering, 3-D modeling; </li></ul><ul><li>Text setting, editing and modifying. </li></ul>You have an Idea . it’s even visualized by your design team. We could put the final touches and DTP in various electronic formats and on different platforms, prepress and print. At the end of the process you would receive your document prepared in the desired format:pdf, tiff, eps, or whatever else format you need along with the working files.
  28. 28. Web sites design, programming and maintenance <ul><li>Web design and multimedia - When we design graphics and multimedia, we design them to visually communicate your ideas to your customers, employees and suppliers. Among our multimedia services you will find tools to help you add new dimensions to your website and your business. Our graphics & multimedia services include interface design, image editing, photography, Flash, 2D and 3D animation, 3D rendering, sound production, video production, corporate presentations, banner design and other online advertisement designs; </li></ul>To turn Internet into competitive advantage you need professional web site, which in addition to showcase your products and services, give you credibility and bolster a trust-based relationship between you and your customers. We see the opportunity to create a masterpiece in every project - from online marketing campaigns, through corporate websites and fully interactive presentations and complex website solutions.
  29. 29. Web sites design, programming and maintenance <ul><li>WEB development - All of the websites we build are designed to work in multiple browsers at different screen resolutions and sizes. Websites can be based on entirely HTML platform or hybrid HTML & Flash structures, backed by a PHP or .NET based Content Management System; </li></ul><ul><li>Web maintenance - Whether we build your website, or you have already had one, we can help you maintain it. By keeping your site up-to-date you will keep your customers coming back; </li></ul><ul><li>It doesn't matter how your website was built, our team can work on it. We undertake all kinds of website maintenance and technical support work including application maintenance, upgrading, troubleshooting and testing, as well as graphic updates, interface redesign, content updates, and additions. </li></ul>
  30. 30. Web sites design, programming and maintenance - Examples – a site presenting Bata’s charity iniatives - showcase website for haute couture designer Nevena
  31. 31. Web sites design, programming and maintenance - Examples micro site with an interactive table-football game. - promotional micro site with online shop for Heineken | Krups Beertender in Bulgaria
  32. 32. Web sites design, programming and maintenance - Examples - interactive online shop for German Snowboarding company - award winning website for photographer and cameraman Martinesss
  33. 33. Web sites design, programming and maintenance - Examples - promotional website for a dance club - apartment and villa renting
  34. 34. Printing <ul><li>Company advertising materials like: </li></ul><ul><li>brochures, fliers, catalogues, calendars, annual reports, posters, folders printed on plain or other kinds of paper with different finishing touches. </li></ul><ul><li>boxes and etiquettes – for wine, beverages, can and cosmetics products; </li></ul><ul><li>administrative documents and/or notes – company letter and/or fax sheets, shorthand pads, desk diaries/planners, memo sheets, certificates, invoices, sticking notes; </li></ul><ul><li>others – books and books binding </li></ul>We could print your ideas . With high quality, at very competitive prices.
  35. 35. Printing - Stages Prepress SKA Vision has its own printing division of designers and prepress specialists who mainly use in their work software programs: Adobe Illustrator, Adobe Photoshop, Adobe Page Maker, Adobe InDesign, Quark Хpress, Corel Draw, Adobe Acrobat Professional. Exponation The exponation process is made with modern CTP-exponators Trendsetter Quantum 800, which supersedes the old films exponation equipment and enables reaching of quite high printing standards.
  36. 36. Printing - Stages Printing In order to ensure the best quality of production and full satisfaction of clients and their specific needs, we print on: - High-speed WEB offset machine GOSS M 600 with printing dimensions of 625х965mm and option for high-speed printing with capacity of 45 000 sheets per hour. The machine was manufactured in 2007. It is equipped with the most contemporary electronics for monitoring of printing parameters - register, ink, folding, paper stretching. - Two eight-section sheet fed offset machines Heidelberg SM 102 P5 with printing dimensions of 700х1000mm and perfector ensuring two-side print with one pass. The print quality is controlled by automatic scanner for image control. - One four-section machine Heidelberg SM 102 and one five-section machine MANROLAND 700 with varnishing section.
  37. 37. Printing - Stages Finishing processes - Your material will be finished on: - Six folding machines Heidelberg, Stahl; - Four stitching machines Heidelberg and Muller Martini; The contemporary machine Heidelberg ST 450 was manufactured in 2008 and equipped with modern systems for quality assurance of the production. It has an option for stitching with up to 4 staples and usage of staples with tags; - Two gluing machines; - Two machines for UV-varnishing; - Stitching machine; - Machine for automated packaging. Logistics and delivery Your printing materials would be hold in modern stores and delivered to the place you would like with our own fleet of vans and trucks.
  38. 38. Production - Custom and Hand-made <ul><li>Leather folders and menus, paper folders, boxes and other ad materials with customized shapes </li></ul><ul><li>Souvenirs </li></ul><ul><li>Company uniforms and apparel branding </li></ul>The custom products carry greater value than mass ones. That’s why we devote a whole division to the production of our clients` advertising and communication materials. As custom products and services are unique, we produce each one individually, usually using the skills of artist, craftsman and even tailor and currier to meet the size, color, shape, material, style and budget of the client. During the process we involve the clients in the design and materials selection. Our favorite tools are innovation and quality as well as profound knowing of the current production styles, techniques and individual attention. We turn the main disadvantage of custom manufacture – the production time – into our priority. We provide enough time for interactions between the designer and the client, and time for consultations for fitting and changes along the way.
  39. 39. Production - Examples UniCredit Bulbank vPay card made from plastic Commemorative award given to one of Bata’s managers for 30 years of service – a cut glass figure of the outline of Zimbabwe mounted on a wood base with an inscription on a brass plaque on the front of the wood base.
  40. 40. Production - Examples Bata’s “25 years of service award” – made from crystal with laser engraving + plush box
  41. 41. Production - Examples Menus, leather folders, wine leather boxes, other
  42. 42. Production - Examples Cardboard boxes with different shapes (produced from our printer)
  43. 43. Production - Examples Cardboard boxes with different shapes (produced from our printer)
  44. 44. Production - Examples Cardboard boxes with different shapes (produced from our printer)
  45. 45. Photo shooting and processing <ul><li>We have necessary equipment both for: </li></ul><ul><li>Digital Photo Shooting </li></ul><ul><li>Shooting standard high resolution pictures using ROLL films & drum scanner </li></ul>You could rely on us for your new catalogue, brochure or webs site pictures shooting. In case you have an idea and/or storyboard just send it to us and we would find the right models, costumes and accessories, set up the stage and take the pictures. A professional team of photographers, stylists, make up artists and hairdressers would take care about the practical realization of your idea. At the end you receive files with scenes, taken with resolution fitting your needs and ready to be used.
  46. 46. Photo shooting and processing - Examples Storyboard – Investment credit advertising Storyboard – Tell others and save money
  47. 47. Why to work with us? <ul><li>We always try to see the whole picture and to provide consultancy and solution to real problems; </li></ul><ul><li>Our team successfully unites youth’s desire and willingness to conquer with the profound knowledge, experience and maturity of the middle age; </li></ul><ul><li>Proven ability to work under pressure and to take quick decisions; </li></ul><ul><li>For every single client, on every single project we compose a team of specialists in different communications areas, which ensure the connection of all brand’s elements into one holistic platform; </li></ul><ul><li>This integrated approach is a prerequisite for a successful development of brands; </li></ul><ul><li>We have vast experience in re-branding projects. </li></ul><ul><li>And last, but not least: a “ Everything’s achievable ” attitude. </li></ul>
  48. 48. What benefits do we offer? <ul><li>Cost-effectiveness based on team’s flexibility and low production costs; </li></ul><ul><li>Readiness to work for you 24/7; </li></ul><ul><li>Professionals who have developed and executed many campaigns for many brands from different industries. </li></ul>
  49. 49. Company’s structure
  50. 50. Contacts <ul><li>102, Sredna Gora Str., 1303 Sofia, Bulgaria </li></ul><ul><li>+359 2 931 9815, /16, /17, /18; +359 895 669 777 </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>