Visual Communication
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Designed slides from when we were recently invited to deliver a short and sweet PowerPoint presentation on Visual Communication at the monthly WAW meeting.
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Visual Communication
- 3. “Is primarily presented or expressed with two dimensional images…”
- 4. SIGNS
- 5. TYPOGRAPHY
- 6. DRAWING
- 8. ILLUSTRATION
- 9. ADVERTISING
- 10. ANIMATION
- 11. COLOUR
- 12. “power to inform, educate, or persuade”
- 14. MOREPERSUASIVE
- 16. COMPAREDTOTEXT,
- 17. 50% 30% 80%
- 18. 44% PEOPLEARE
- 22. RED Stimulates a faster heartbeat ! Associated with warning and danger
- 25. STOCKLIBRARIES
- 26. STOCKLIBRARIES
- 35. TYPOGRAPHY
- 39. FADEISYOURFRIEND
- 42. images of people giving presentations – Apple, Adobe, Telstra,
- 47. We transform presentations, data and information into a beautiful visual format that’s easy for your audience to understand.
Editor's Notes
- Good evening everyone, my name is Tania and I work at The JOB Creative.
- Did you know that the average attention span of an adult is 20 minutes. Tonight I’m hoping to have your undivided attention for just under 10. A short and sweet presentation about visual communications and how to apply it to your own presentations.
- To begin – a definition. Wikipedia describes visual communication as a “communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and (Speaker: read from screen) is primarily presented or expressed with two dimensional images, it includes:
- Signs
- Typography
- Drawing
- Graphic Design
- Illustration
- Advertising
- Animation
- Colour
- Wiki continues by saying “Visual communication has a greater power to inform, educate, or persuade a person or audience.”
- We all know that images evoke emotion.
- But did you know that Visual Communication is 43% more persuasive
- 90% of information transmitted to the brain is visual
- Visuals are processed 60,000 times faster than text
- Comprehension increased by 80% when you combine visuals with text
- On Social Media, people are 44% more likely to engage with image
- These tips will cover colour, images icons, typography, animation and video
- First of all, I’m going to talk about colour. Whether you’re tied down to the colours set in your company colour palette or not, be not afraid to use colour in your presentation. Colour has been proven to increase one’s willingness to read and how accepting we are towards information.
- So use colour strategically: To represent a positive or negative Categories information Draw the audience’s attention to a take home point But I warn so not splash it around. Randomly putting colour all over the slide with no real visual purposed or intention will distract your audience and make for an un-professional presentation.
- For example using a colour as strong as red can cause a physical reaction to your audience.
- Perhaps also using images to inject colour into your presentation.
- Avoid images grainy in resolution and cliché poses they just aren’t real
- There are some great libraries out there. Two of my favorites are: Stocksy
- Istock
- Everybody loves looking at imagery and good use of pictures will succinctly convey information. It will tap into an emotional side of the brain that can’t be achieved with text alone.
- So use imagery to communicate your key messages, but choose wisely and make sure they are relevant.
- But sometimes it’s difficult to find relevant, high res images to use – images that aren’t clichéd, and expensive. And what about the time it takes to searching for images? And once you finally do find a bunch of images you like, you soon realise how different they all look! Each shot at a different time of day with a different model and mood. To avoid the frustration, we regularly turn to icons.
- Icons are simple, flat two-dimensional graphics that represent something real. What we love most about using icons is: - They are a clear representations, with little room for misinterpretation - If you have a few ideas to present per slide, icons will ensure each are presented consistently (in font and colour). They will align not only the rest of your presentation, but also your brand.
- A very popular trend at the moment. As you can see
- …they are informative,
- … visually stimulating
- …and they allow us to easily digest information quickly
- One of the common features of infographics is the use of typography. We all know you can’t boil down your presentation to just icons and imagery and I’ve even just highlighted the effectiveness of graphics accompanied by text. I know – you need text. The placement of you text, the font used, the hierarchy should all be considered – as they will have an impact on your audience.
- Typography is not just having text on the slide, but the art and technique of arranging the text. Use it to: - Highlight a key word - Breakup information
- You can also breakup information using animation.
- With the use of animation you can gain control on when information is revealed to the audience. You can also show how one slide links to another.
- And with all the fandangle options, one would be tempted to use them all. Feel free to test drive. But in the end we’d suggest choosing fade. Its smooth, more professional, it’s a safer option and most importantly it wonts leave your audience feeling nauseated.
- Leave the cool animations to the experts and maybe consider inserting a video.
- In summary, there are my 6 tips to creating a visually engaging presentation. And to be honest, its not new information.
- People are applying the principles of visual communication
- ..to their presentations everyday.
- And I hope you feel inspired to do the same.
- But if the presentation date is looming and spending hours fiddling around with text boxes, imagery and graphs is just not a priority
- Call the presentation experts, The JOB Creative.
- I’m the Senior Account Manager at a design agency called The JOB Creative. Unlike other design agencies you might’ve dealt with or heard about it we specialise in presentation design and infographic design. We believe in a better way of communicating information and we do this by transforming cluttered slides, complex diagrams and heavy copy into beautiful presentations and infographics. Everyday clients send me presentations full of statistics, data and copy but no story. We work with them to iron out their key points and then practice the tips I’m about to share with you, to produce an effective form visual communication.