2. ABOUT GL:
GANNETTLOCAL: THE FRESH FACE OF GANNETT
With over a hundred years of media and marketing solutions, Gannett Media Corporation
has experience in driving growth through traditional channels. As consumers and technology
rapidly evolved, Gannett Media delivered a solution: GannettLocal.
Since our start, we have strengthened our relationships with an existing portfolio of clients
and forged new relationships with companies seeking to accelerate their local business.
We bring digital solutions to the Gannett Media portfolio of products.
We have built a team of talented digital industry leaders dedicated to delivering best-in-class
results. At our core, we understand how to connect our clients to a more demanding, fast
moving and ever-changing consumer. Our enthusiastic team environment, innovative solutions
and growing knowledge is seen through our brand and output. By keeping our branding
consistent, we present a valuable asset to our clients and partners.
This style guide will allow you to maintain the integrity of our brand as you work with internal
and external clients.
A DIGITAL MARKETING AGENCY FOR A CHANGING WORLD
7. FONTSOur fonts serve as our visual voice to our clients. Our sans serif company fonts
are clean, modern and visually relaxing. They represent a new digital solution
within our portfolio of marketing products. Always use our company font on all
correspondence with internal and external clients and alternative font if the
company font is unavailable.
8. TRADE GOTHIC LT STD BOLD CONDENSED NO. 20
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Helvetica Neue LT Std 67 Medium Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Arial Narrow BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Arial Narrow
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
COMPANY FONTS
ALTERNATIVE FONTS
9. PRIMARY LOGOSThe logic behind our logo is simple: we want to be at the beginning of every
marketing conversation. The “gl:” represents what we bring to the marketing
field: fresh perspectives and dynamic implementation. It is also a sign of our
versatility, and our ability to adapt our expertise in a rapidly evolving landscape.
10. HORIZONTAL VERSION
STACKED VERSION
The stacked version with tag line minimum width 1.25 inches
The horizontal version with tag line minimum width 2.0 inches
GL_horz_tag_4C.jpg
GL_vert_tag_4C.jpg
11. BACKGROUNDS & LOGOSOur logo is our mascot and most recognizable brand image, so be sure to use it
in a way that will not confuse the client. When in doubt, always use our
horizontal logo with our tag line, “Target, Engage, Convert” at the bottom.
If you are using the logo against a colored background, always use the
alternative white logo instead.
15. ICONS & BADGESOur icons should be used to visually represent the products we offer. These icons are
easy to understand, recognizable, and are used on all of our contact with clients.
The Built By GannettLocal Badge is used to mark websites or collateral pieces that
we create, and ensures we are recognized for our innovative work.
16. PRODUCT ICONS
GannettLocal has developed a series of icons that represent each digital solution we offer.
The minimum size of the icon is 0.25 inches high from the top of the circle icon to the
baseline of the digital solution. The colors of the icons can be changed under the approved
colors, leaving the image of the icon white.
BUILT BY GL BADGE
The Built By GannettLocal Badge is placed at the bottom of websites or collateral pieces
designed and developed by the GannettLocal Team. The minimum size of the badge is
2.0 inches wide or 150 pixels.
Built by Built byBuilt by
SEO MOBILE PAID EMAIL SOCIAL WEB DEV RETARGETMAPS/REP VIDEO
icons_grey.jpg
BBGL_4C.jpg BBGL_grey.jpg BBGL_W.jpg
18. TONE OF VOICE
When speaking with clients, your tone of
voice conveys your creativity, integrity
and optimism (or lack thereof).
Because of this, treat every conversation
as an opportunity to convey your
marketing expertise in a friendly,
educational manner.
19. COPYWRITING GUIDEWhen composing written messages to clients and partners, grammatical and spelling
errors are unacceptable. Not only do they make us seem unprofessional and diminish
our credibility, but they are completely avoidable mistakes. Please utilize the
copywriting guide, and double-check everything before it leaves your desk.
20. COMMAS
We no longer use the Oxford comma. Leave all past projects and copy as is, moving forward
we will be dropping the comma. Example: Orange, green and blue. Note there is no comma
after “green.”
GANNETTLOCAL IS ALWAYS ONE WORD!
gl:Always lower case when writing it as our logo.“GL” in caps can be used in second reference
in some cases, but as often as you can, for brand recognition, spell out “GannettLocal” with
the “G” and “L” capitalized.
HEADERS
ALL CAPS or capitalize first letter. Do not capitalize prepositions, articles or coordinating
conjunctions (a, the, and, but, or, to, at, it, with).
SUB-HEADERS
Capitalize First Letter of Each Word. Unless it’s a full sentence, similar to the blue subtitles
on our website, and do not capitalize prepositions, articles or coordinating conjunctions
(a, the, and, but, or, to, at, it, with).
NUMERALS
Okay to use numbers not spelled out.
Ex: Client is urged to provide needed materials within 1 week of the onboarding call.
21. COPYWRITING GUIDEPlease use spell check at all times. Please set your browser
(Chrome, Firefox and Safari) to automatically spell check as you type.
22. AMPERSAND (&)
Only use in titles or subtitles. Do not use in text, sentences, paragraphs, etc.
PREPOSITION
Please don’t end sentences in. See what I did there? If you can’t recall every preposition,
Google “prepositions list.”
BULLET POINTS
All bullets start with the first letter of the first word capitalized. The rest remain lower-
case unless it’s a proper noun Ex: Coca Cola, August. Bullets will end with punctuation
if they are full sentences, if they are quick points they have no punctuation. Look at the
examples below:
GannettLocal loves pizza because:
• Delicious and fast
• Comes in a box
• Goes great with fizzy beverages
GannettLocal Pizza Performance
• We provide you with the highest quality ingredients to keep your client’s mouth watering.
• Our delivery times cannot be matched – we are the Mario Andretti of delicacy dispatch.
• You love pizza, we love pizza, clients love pizza, let us make you pizza!
23. PRESENTATIONSConsistency is the guiding tenet of professionalism, and every communication
with our clients MUST uphold our brand and font consistency in order to
maintain credibility. In order to assist in the client-facing process, we have
created two PowerPoint templates that must be used for all presentations.
Please note, any client-facing or rep-facing presentations must be
approved by the Marketing Team before use.
24. HEADERS ARE VERTICALLY CENTERED
Sub-Headers are below
HEADERS ARE VERTICALLY CENTERED
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pelle
tesque semper orci at velit elementum blandit quis sit amet risus.
Suspendisse id ullamcorper nisi. Cras a.
• Curabitur dictum lectus quis justo euismod vulputate
• Sed quis ipsum purus, a dignissim est
• Vestibulum convallis mauris quis risus aliquet sed fringilla
• F aliquet lacus lobortis massa laoreet quis pulvinar metus vestibu
• Phasellus nec arcu eu sem convallis viverra non ac magna
HEADERS
Font: Arial Narrow Bold
Font-Size: 30pt
Line-Spacing: 20pt
ALL CAPS
Font-Color: GL Blue/White
Align with the GL logo
SUB-HEADERS/PARAGRAPHS
Font: Arial Narrow Bold
Font-Size: 21pt
Line-Spacing: 21pt
Font-Color: Cool Grey 7/White
Align with the GL logo
Flush Left
BULLETS
Font: Arial Narrow
Font-Size: 19pt
Line-Spacing: 20pt
Font-Color: Cool Grey 7
Align with the GL logo
Flush Left
Tabs 1/4” from bullet
* shaded area is NO CONTENT ZONE
preso_A.pptx
25. PRESENTATIONSOur templates are built with brand-consistent formatting and imagery, and
allow you to simply drop in your text or pictures. This removes any extra work,
and allows you to focus on filling the presentation with content.
Again, you must obtain final approval from the Marketing Team for
your final presentation.
26. HEADERS ARE VERTICALLY CENTERED
Sub-Headers are below
ALL TEXT VERTICALLY CENTERED
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pelle
tesque semper orci at velit elementum blandit quis sit amet risus.
Suspendisse id ullamcorper nisi. Cras a.
• Curabitur dictum lectus quis justo euismod vulputate
• Sed quis ipsum purus, a dignissim est
• Vestibulum convallis mauris quis risus aliquet sed fringilla
• F aliquet lacus lobortis massa laoreet quis pulvinar metus vestibu
• Phasellus nec arcu eu sem convallis viverra non ac magna
HEADERS
Font: Arial Narrow Bold
Font-Size: 30pt
Line-Spacing: 20pt
ALL CAPS
1” from the left edge
Font-Color: GL Blue/White
SUB-HEADERS/PARAGRAPHS
Font: Arial Narrow Bold
Font-Size: 21pt
Line-Spacing: 21pt
Font-Color: Grey 2/White
1” from the left edge
Flush Left
BULLETS
Font: Arial Narrow
Font-Size: 19pt
Line-Spacing: 20pt
Font-Color: Grey 2
1” from the left edge
Flush Left
Tabs 1/4” from bullet
* shaded area is NO CONTENT ZONE
preso_B.pptx
27. IMAGERYWhen referring to our digital services, certain images can be used in any
GannettLocal collateral. This includes photos linked to our digital services, as well
as a screen of our approved colors of blue, green or orange. When choosing
additional photos, remember to maintain a consistency of tone for all images,
keeping them modern, clean and simple.
29. THANK YOU!The gl: Marketing Team would like to thank you for following the style guide,
and keeping our brand consistent and professional. If you have
any questions or concerns, feel free to contact us.
Holly Sanger, Director of Marketing
holly.sanger@gannett.com
Mikaleagh Stewart, Sr. Graphic Designer
mikaleagh.stewart@gannett.com
Michael Hines, Copywriter
michael.hines@gannett.com
Georgia Garrett, Marketing Coordinator
georgia.garrett@gannett.com
All of the files referenced in this style guide can be found at:
https://wiki.dmslocal.com/dashboard.action
