Current portfolio for Paul Mitchell.

1. marketing and branding work samples paulmitchell
WHY IS IT CHEAPER
TO START A BUSINESS
IN HONG KONG THAN
GERMANY?
©2014BloombergL.P.Allrightsreserved.443977640814
bloomberg.com
Ask @AngieTVLau
ANGIE LAU
Global Perspectives. Local Insights.
First Up, Weekdays 7am
Ch 708
To subscribe, visit
starhub.com/tv
WHY DOES A CAR
IN SINGAPORE COST
AS MUCH AS A
HOUSE IN THE U.S.?
©2014BloombergL.P.Allrightsreserved.443977640814
HASLINDA AMIN
Global Perspectives. Local Insights.
Live from Singapore, Weekdays
bloomberg.com
Ask @haslindatv
Ch 708
To subscribe, visit
starhub.com/tv
PEOPLE LIVE LONGER IN
SINGAPORE THAN THE UK.
SO WHY IS SINGAPORE’S
HEALTHCARE CHEAPER?
©2014BloombergL.P.Allrightsreserved.443977640814
RISHAAD SALAMAT
Global Perspectives. Local Insights.
On The Move, Weekdays 9am
bloomberg.com
Ask @RishaadTV
Ch 708
To subscribe, visit
starhub.com/tv
IS E-COMMERCE
REALLY GROWING
SIX TIMES FASTER IN
CHINA THAN THE U.S.?
©2014BloombergL.P.Allrightsreserved.443977640814
STEPHEN ENGLE
Global Perspectives. Local Insights.
Live from Beijing, Weekdays
bloomberg.com
Ask @EngleTV
Ch 708
To subscribe, visit
starhub.com/tv
Bloomberg out of home campaign
Launching Bloomberg Television in Asia, this poster campaign featured the network’s leading news anchors
presenting global business issues from a local angle. The artwork was displayed at train stations, bus shelters,
billboards and in magazines.

2. marketing and branding work samples paulmitchell
BORIS.
The news London will talk about tomorrow.
Free on your mobile at 5pm today: bloomberg.com/london
ON YOUR BUS HOME.
THE FTSEON THE WATERLOO & CITY.
The news London will talk about tomorrow.
Free on your mobile at 5pm today: bloomberg.com/london
WHAT WILL
LONDON
TALK ABOUT
TOMORROW?
From Mark Carney to Boris. From house prices to
the House of Commons. London BRIEF is the news
that matters most to London, created and curated
by one of capital’s biggest newsrooms. Get ready
for tomorrow, on the way home tonight with London
BRIEF, delivered to your inbox 5pm weekdays.
SUBSCRIBE FREE:
bloomberg.com/london
The business, the politics, the culture.
©2013BloombergL.P.Allrightsreserved.57646269
TAKEABRIEF
BREAK.
TAKEABRIEFTAKEABRIEF
BREAK.BREAK.
THE POLITICS.
BLOOMBERG.COM/LONDON
BLOOMBERG.COM/LONDON
LET’SDO
LONDON.
BUSINESS. POLITICS.
CULTURE.
BLOOMBERG.COM/LONDON
BLOOMBERG.COM/LONDON
THE BUSINESS.
BLOOMBERG.COM/LONDON
SITDOWN
WITHA
GOODREAD.
BLOOMBERG.COM/LONDON
READY FOR
TOMORROW’S
LONDON.
TODAY.
TOMORROW’S
LONDON. IN
YOUR HAND.
Coffee cup sleeves
Deckchairs Postcards
Bloomberg experiential campaign
The Bloomberg Brief is a daily report covering topics such as economics, markets, energy, equities and London.
These deckchairs — placed in some of London’s green spaces — were part of a campaign comprising web
banners, coffee cups, postcards, print ads and t-shirts.

3. marketing and branding work samples paulmitchell
Bloomberg corporate brochure
Bloomberg’s core business is news and data for the financial markets, and its core brand is bold, vibrant and
creative. This corporate sales brochure features cityscapes from London and New York, with a gradient mesh
overlay and a subtle carbon fibre texture.

4. marketing and branding work samples paulmitchell
Citroën customer magazine
A fresh, spring feel for this UK national customer magazine which features news, awards and offers for Citroën
cars. This edition was an opportunity to road-test some new brand guidelines and an updated colour palette.

5. marketing and branding work samples paulmitchell
SwiftKey packaging brand guidelines
SwiftKey is a predictive text keyboard app for iOS and Android devices. This brand guidelines document provides
guidance for mobile device manufacturers on how to appropriately use the SwiftKey brand on packaging and
in-the-box material. Part of the brief involved examining and categorising types of packaging and devising novel
ways to promote the SwiftKey brand, such as premium foil sticker and quick start guide.

6. marketing and branding work samples paulmitchell
EXCLUSIVE EVENT
LE MERIDIEN, NEW DELHI
JUNE 15, 12PM-2PM
MACHONE PLUS
LE MERIDIEN, NEW DELHI
JUNE 15, 12PM-2PM
Lightboxes Giveaway t-shirt
Hostess t-shirt
Signage/Poster
SwiftKey product launch event branding
SwiftKey and Karbonn Mobiles hosted an event to announce a partnership that brought the latest SwiftKey
Keyboard to millions of customers in India. The main graphic device developed for the event featured 22 ‘plus’
symbols in two blocks, symbolising the 22 Indian languages supported by the SwiftKey Keyboard, and the new
Karbonn MachOne Plus smartphone.
Webbanner

7. marketing and branding work samples paulmitchell
Lloyds Banking Group Chief Data Office logo and Group Data Summit
Lloyds Banking Group took on a new Chief Data Officer in April 2017 whose mission was to meet the challenges of data
management and build a community of data professionals. I created this logo, concept and tagline for the Group’s 2017
Data Summit, which saw 160 data stakeholders come together for an event at London’s Leadenhall Building. The logo was
then adopted by the Group’s Chief Data Office (CDO) and I also created a correlating logo for Lloyds’ Data Connect group.
Flat screen panel vinyl

8. marketing and branding work samples paulmitchell
Lloyds Banking Group Data Summit 2017
Lloyds Banking Group’s new Chief Data Officer – Roberto Maranca – wanted to introduce himself and set out his vision to
the business. I was taken on to create the Data Summit 2017 and to provide Roberto with a concept, brand and platform for
the event. I created branding, infographics, promotional Rubik’s Cubes, pens and pads, flyer, venue vinyls, and PowerPoint
presentations for the speakers, plus post-event comms. I also project managed the venue before and during the event.
F – Front
R – Right
U – Up
L – Left
D – Down
B – Back
The six faces have
been marked with the
initials of their names.
A letter alone means
a clockwise (quarter)
rotation of the face.
Counter clockwise
turn is marked with
an apostrophe and
a double rotation
shown as a 2.
THE EASY
CHECKERBOARD
U2 D2 F2 B2 L2 R2
Start with blue side facing you,
logos on top. This is the most
simple algorithm because it only
takes six moves to complete it.
TRY THESE THREE PATTERN ALGORITHMS
THE STAIRCASE
R L B F R L B F
R L B F
Start with blue side facing you,
logos on top. With this pattern
you should end up with a
staircase on the four coloured
sides and the logos together.
NOTATION
CUBE IN A CUBE
F L F U’ R U F2 L2 U’
L’ B D’ B’ L2 U
Feeling brave? Start with blue
side facing you, picture on top.
Try this 15-move algorithm, which
creates a cube within a cube.
What could possibly go wrong?
F R U
L D B
(Note: to get back to a solved cube, reverse the algorithm and the direction of the moves.)
THE STRATEGY
It’s hard not to break the solved
pieces while fixing new ones. We
need to use algorithms in each step
which don’t break the solved layers.
TOO MANY VARIABLES
There are so many possible
configurations (over 43 quintillion)
that it would be impossible to solve it
by randomly turning the faces.
EDGES AND CORNERS
Besides the fixed centre pieces, the
cube is composed of eight corner
pieces with three stickers and twelve
edge pieces with two stickers.
FIXED CENTRE PIECES
No matter what kind of face rotation
you do, the centre pieces always
stay in the same position. This will
determine the colour of each face.
Infographics
Rubik’s Cube solution flyer
New Data Connect logo
The Lloyds Banking Group data community
Main Chief Data Office brand

9. marketing and branding work samples paulmitchell
Lloyds Banking Group Obeya room
Obeya (Japanese for “big room” or “great room”) is a lean manufacturing tool, in which a dedicated room is set aside for employees
to meet and make decisions about a specific topic or problem. I based this concept on the idea of flow, movement, transition,
continuity and waves. The wall vinyls fit together to create flow and continuity around the room. I then applied the brand and concept
to banners, digital assets, presentation, user guide, wayfinding, as well as creating a promotional video.
Pop up banner and main brand Room plan and wall vinyls
Webbanner
The best ideas for improvement comes from
those who are closest to the problem.
Experience the Obeya room.
125 London Wall, floor 17
EXPERIENCE THE OBEYA ROOM
125 LONDON WALL
FLOOR 17
Wayfinding

10. marketing and branding work samples paulmitchell
Design thinking session cards
Briefing brochure Guidance notes brochure
Nationwide Data Science Experience
Senior stakeholders involved in data, AI and machine learning attended a 1-day data science experience, during
which they were introduced to the types of challenges and considerations their analytical teams face day-to-day.
These two illustrated brochures were used throughout the day, along with question cards for a design thinking
workshop. As a joint event, I developed a style using a blend of brands and colours.

11. marketing and branding work samples paulmitchell
Tilney infographics
Tilney is an award-winning financial planning and investment company who recently migrated all its customer
data onto a new system. They wanted a creative piece to show staff, senior stakeholders and board members what
had been achieved. The process involved several conversations with the client and extracting the key messages
from multiple sources. The first piece was a six page presentation followed by a single infographic.
Presentation
Infographic

12. marketing and branding work samples paulmitchell
Terry Pratchett book covers
This book cover design was developed for a limited edition series of Terry Pratchett’s Discworld novels. The cover
was quarter-leather bound, and featured gold embossing and illustrations by Paul Kidby. The design was used on
all books in the series and are now a collectible.

13. bid and proposal work samples paulmitchell
Overbury to Morgan Stanley
This tender concept outlines Overbury’s solution for the fit-out of Morgan Stanley’s new Scottish HQ. The central figures feature
a double exposure photographic effect showing the new office development; Glasgow’s International Financial Services
District with its recognisable Tradeston Bridge; and a modern office interior. The title graphic device is based on Glasgow’s late
Victorian and Art Nouveau gridiron architecture, and the colour palette is a mix of Overbury and Morgan Stanley.
Tender Response
for Fit-Out Services
Volume 1 Response
Wednesday 31 May 2017
Creating a place
for people
Tender Response
for Fit-Out Services
Volume 1 Response
Wednesday 31 May 2017
Creating a place
for people

14. bid and proposal work samples paulmitchell
CarillionAramark to Ministry of Defence
CarillionAramark is a joint venture bid – worth around £1.4bn – to manage the catering, retail and leisure soft
facilities across all military (Army, Navy, RAF) establishments in the UK. The bid was divided into seven regions,
with five binders in a slipcase with CD and executive summary for each region. Throughout the bid the brand was
developed, with each region requiring its own cover illustration, PowerPoint presentation, case studies, graphs, charts,
infographics, maps, icons, video graphics and more.
Binder cover Executive summary
CD label
Brand development
Slipcase
HESTIA
SOUTH WEST REGION
Multi Activity Contract – Ref: DIOCB6/029
Initial ITN Response – Tuesday 13th December 2016
SIDE BY SIDE with:
SOUTH WEST
REGION
HESTIA
South West Region
Multi-Activity Contract
Ref: DIOCB6/029
Initial ITN Response – 13th December 2016
Commercial Response Annex A
Military personnel illustrations

15. bid and proposal work samples paulmitchell
Executive summary Branded imagery
Atos to Ministry of Justice
This successful bid submission – worth around £900m – outlined Atos’ solution to the Ministry of Justice to
consolidate and standardise their IT services across courts, prisons and probation. The bid identity ‘rely on
us’, image treatment and colour palette were developed in collaboration with the bid director and marketing
manager and applied to ITN document, executive summary, ‘meet the team’ booklet, CD, interactive PowerPoint
presentation, technical diagrams and icons.
Binder cover

16. bid and proposal work samples paulmitchell
Joint venture bid to Nationwide Building Society
Mudano and Grant Thornton submitted a joint venture bid to set up and run a data lab for Nationwide Building Society. A new name,
visual identity, tagline and all bid elements were needed within a very short timeframe. The nSights logo was developed around the
roof of the Nationwide logo with the blue and red taken from Nationwide’s core brand colour palette. A printed, presentation box was
created in which was branded pen, power pack, planning poker cards, Top Trumps cards, use case cards, notepad and handbook.
Confidential to Nationwide, Grant Thornton and Mudano
The Lab Handbook
Planning poker cards packet
Main identity
Handbook cover Top Trumps-style cards

17. bid and proposal work samples paulmitchell
For more information contact:
VISION
We understand Coca-Cola’s
facilities requirements and we
are committed to a shared
vision that will delight and
deliver value to you.
OUR COMMITMENTCOCA-COLA’S STRATEGY
1 3 4
2
PROFIT PEOPLE,
PORTFOLIO AND
PRODUCTIVITY
PLANET
PARTNERS
Improving water
efficiency by 25%
We will reduce Coca-Cola’s
existing costs by:
We promise to get the best
out of all stakeholders by:
We will improve customer
satisfaction through:
We will help achieve Coca-Cola’s
sustainability agenda through
initiatives including:
15%
Reducing Coca-Cola
waste to landfill to ZERO
Increasing renewable energy
technologies to 50%
Achievable through:
• Energy savings
• More efficient service bundling
and buying.
• Fostering an open and collaborative
‘one team’ environment and approach
• Driving improved performance
through effective management
• Honouring local cultural and business
differences.
• Ensuring customer experience from arrival
to desk is world class everywhere
• Linking workplace planning and strategy to
facility service delivery
• Effective tools, tailored at a local level.
WANT TO
KNOW MORE?
CBRE to Coca-Cola
This proposal document, with PowerPoint presentation and gatefold flyer — summarising Coca-Cola’s
sustainability vision — features a modified Coke ‘Dynamic Ribbon Device’ which transitions from green to red.
This colour change reinforced the ‘eco’ theme within the context of the core brand.

18. bid and proposal work samples paulmitchell
DTZ to Transport for London
These proposal concepts for TfL made use of London Underground branding and imagery, while conveying
themes such as dynamic, connection, and direction. The colours refer to the Central, Jubilee and Victoria lines
(which were relevant to the pitch). Option 1 was chosen by the client.
Option 1 Option 2 Option 3

19. bid and proposal work samples paulmitchell
Atos to Rothschild
The ‘watch mechanism’ concept for this proposal to independent financial advisory group Rothschild was
based on Salomon von Rothschild’s quote “We are like the mechanism of a watch ... each part is essential.” The
‘signature’ concept was based on the signing of the Rothschild family’s first partnership agreement in 1810, and
the ‘modern luxury’ cover, suggests quality and heritage. The watch mechanism was selected and used across
print and PowerPoint presentation.
Your business technologists Powering progress Your business technologists Powering progress Your business technologists Powering progress
Option 1 Option 2 Option 3

20. bid and proposal work samples paulmitchell
EXECUTIVE
SUMMARY
CBRE to Shell Oil
The brief for this tender document to Shell UK called for a concept based on strong foundations, collaboration
and diversity. Working within brand guidelines, original artwork was created illustrating these key themes and
encompassing areas of the business such as global, people, production and partnership. The designs were used
across printed documents, PowerPoint presentation, placemats and drinks coasters.
Tender document
Executive summary
Drinks coasters