Product Ads

1. Product Listing Ads
Tracking an ‘Ad campaign’ on the seller portal

2. © 2015 Flipkart. All rights reserved.
Learning Objectives
By completing this tutorial, you will be able to:
• Track an ad campaign on the seller portal.
• Check the performance of your ad campaigns.
• Pause, resume, or abort ad campaigns.

3. © 2015 Flipkart. All rights reserved.
Track an Ad Campaign: Step 1
Click on the
Advertising tab.

4. © 2015 Flipkart. All rights reserved.
Track an Ad Campaign: Step 2
All your ad campaigns are listed here:
Click on Refiners to
refine the list of
campaigns shown here.
Click here for active campaigns.

5. © 2015 Flipkart. All rights reserved.
Track an Ad Campaign: Step 3
All your ad campaigns are listed here:
Click on Refiners to
refine the list of
campaigns shown here.
Click here for inactive campaigns.

6. © 2015 Flipkart. All rights reserved.
View Details of an Ad Campaign: 1 of 4
Click on a campaign
name to view its details.

7. © 2015 Flipkart. All rights reserved.
View Details of an Ad Campaign: 2 of 4
The status of the campaign
is mentioned here.
Note: Once an ad campaign is created, the status appears as
‘Ready’ till the set start date of the campaign.

8. © 2015 Flipkart. All rights reserved.
View Details of an Ad Campaign: 3 of 4
Views
Number of times your ad has been shown to
customers till now
Actions
Total number of actions performed by
customers on the ad.
Revenue
Total revenue earned from the orders
generated through ads
Cost per
Action (CPX)
Cost of each customer ‘Action’ charged by
Flipkart.
Action Rate
Ratio of actions to ad views. This is
calculated as below:
Total actions /Total Ad views
Conversion
Rate
Ratio of orders to actions. This is calculated
as below:
Total orders /Total actions
Cost per
Order (CPO)
Ratio of ad spend to orders. This is calculated
as below:
Total ad spend /Total number of orders

9. © 2015 Flipkart. All rights reserved.
View Details of an Ad Campaign: 4 of 4
73700
178
3
₹30
0.24%
1.09%
₹7
₹1246
₹4054
₹5300
Exhausted
Budget
The budget that has been used up till now
based on the actions performed on your ad
Remaining
Budget
Budget available to be used for the campaign
Allocated
Budget
Total budget set by you for this campaign
Note: These numbers keep getting updated till the time an ad
campaign is completed.

10. © 2015 Flipkart. All rights reserved.
Pause, Resume, or Abort Campaign: Step 1
Click on the
campaign name.

11. © 2015 Flipkart. All rights reserved.
Pause, Resume, or Abort Campaign: Step 2
Click on the desired
action to change the
status of the campaign.

12. © 2015 Flipkart. All rights reserved.
Pause, Resume, or Abort Campaign: Step 1
Click on the
campaign name.
Alternative Method

13. © 2015 Flipkart. All rights reserved.
Pause, Resume, or Abort Campaign: Step 2
Alternative Method
Click on the desired action
to change the status of
the campaigns.
Note: Only icons of valid actions will be active.

14. © 2015 Flipkart. All rights reserved.
Pause, Resume, or Abort Campaign in Bulk
Click here to select
all campaigns for
bulk action.

15. © 2015 Flipkart. All rights reserved.
Pause, Resume, or Abort Campaign in Bulk
Click on the desired action
to change the status of
the campaigns.

16. © 2015 Flipkart. All rights reserved.
Points to Remember
• Tap on the ad, Scrolling and pinch to zoom
the ad on product page view are considered
an ‘Action’
• Campaigns are only charged on Cost-per-
Action basis.
• When a campaign is paused, the remaining
budget continues to be on hold till it is either
resumed and completed, or aborted.
• If a campaign is aborted, the final
consumption is calculated and the remaining
balance, if any, will be returned to the CoD
balance within 15 minutes.
• A live campaign can be paused or aborted.
• A paused campaign can be resumed or
aborted.
• A campaign cannot be resumed once it has
been aborted.

17. © 2015 Flipkart. All rights reserved.
Summary
Congratulations! You have completed the tutorial
‘Product Ads - Tracking an ‘Ad campaign’ on the seller portal’.
Now you will be able to:
• Tracking an ad campaign on the seller portal.
• Checking the performance of your ad campaigns.
• Pausing, resuming, or aborting ad campaigns.

18. © 2015 Flipkart. All rights reserved.
Questions?
Contact Seller Support for any issues/queriesGrowing your Business