Wondering why you don't seem to be ranking highly for keywords that you're definitely targeting? Want to know what content cannibalization could be costing you and how you can combat it effectively? During this webinar, search experts Jon Earnshaw and Sophie Moule will guide you through the different types of conflicting content and how to remedy them. You’ll learn: - How to identify the different types of cannibalization. - How to fix the issues caused by conflicting content. - How to report effectively on the issues and progress cannibalization causes. Watch this webinar for an insightful session with Pi Datametrics and get the content optimization tips you need to increase your search rankings and keep your site in good standing.

2. Uncover opportunities that
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Combining software, data and people, our
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3. You’ll learn:
1. What is cannibalization?
2. Why is it a problem?
3. How to identify the different types of
cannibalization
4. How to fix cannibalization
5. How to monitor cannibalization

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1
What is cannibalization?

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It’s a KEYWORD thing

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Main types of
cannibalization

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Internal International Subdomain

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Main causes of Internal Cannibalisation/Conflict
1. Overlapping theme
2. Authority injection
3. Poor internal linking
4. Non-contextual optimisation

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Poll
Do you suffer from cannibalization?

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2
Why is it a problem?

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What does cannibalization mean for your ROI?

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What does cannibalization mean for your ROI?

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3
How to identify the different types of
cannibalization

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Cosmopolitan | Makeup ideas

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Hmmm certainly looks like cannibalization

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A B C

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Poll
Do we think this is cannibalization?

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Is this really cannibalization?

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No | In this case it is not cannibalization

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Suspicious flux

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Bestbuy.com | Kindle

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Bestbuy.com | Kindle | Four conflicting pages

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The conflicts

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It’s all in the detail

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Amazon.com | Dropping off page one for | Oculus Games

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Amazon.com | Obvious conflict

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Amazon.com | Obvious conflict

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https://www.amazon.com/Oculus-Games/s?k=Oculus+Games
Amazon.com | Capitalized URLs | It makes a difference
https://www.amazon.com/oculus-games/s?k=oculus+games

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Content evolution

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Tomsguide.com | imac pro

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Tomsguide.com | imac pro

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URL A: The rumours URL B: The Review
Tomsguide.com | imac pro
vs

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Inline conflict

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Inline conflict

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Inline conflict | Apple laptop charger

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Inline conflict | The pages
vs
Apple Laptop Charger Mac Computer Charger

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4
How to fix it?

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You have
to make a decision

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Linen Blazers Cotton Blazers Summer Blazers

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Before you do anything

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Cannibalization toolkit

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1. Downgrade theming - quick fix that works!!!
Cannibalization toolkit

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1. Downgrade theming - quick fix that works!!!
Cannibalization toolkit
<Title> Summer Blazers for the stylish man </Title>
Men’s Blazers
<Title> Men’s Summer Blazers</Title>
+++ Boost with optimized links!!!
Summer
Blazers

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1. Downgrade theming - quick fix that works!!!
2. Merge and 301
Cannibalization toolkit

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1. Downgrade theming - quick fix that works!!!
2. Merge and 301
3. 301 older content to chosen doorway
Cannibalization toolkit

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1. Downgrade theming - quick fix that works!!!
2. Merge and 301
3. 301 older content to chosen doorway
Cannibalization toolkit
Finding old content to 301 and boost authority
Site: www.mysite.com “mens blazers” “2019”

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1. Downgrade theming - quick fix that works!!!
2. Merge and 301
3. 301 older content to chosen doorway
4. Link
Cannibalization toolkit

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1. Downgrade theming - quick fix that works!!!
2. Merge and 301
3. 301 older content to chosen doorway
4. Link
5. Noindex / archive
Cannibalization toolkit

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1. Downgrade theming - quick fix that works!!!
2. Merge and 301
3. 301 older content to chosen doorway
4. Link
5. Noindex / archive
6. Make a hub page
These options can be combined
Cannibalization toolkit

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Men’s Blazers
Linen
Cotton
Summer
Links
Linen Blazers Cotton Blazers Summer Blazers
Men’s Blazers
Complements Complements
???

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Finding complements to boost authority
Site: www.mysite.com “mens blazers”

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5
How to monitor cannibalization

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DAILY
TRACKING
TRACK ALL
URLs
TRACK
TOP 100
TRACK
ALL RIVALS
TRACK
THE PAST
TURN TO
GOOGLE
How do you detect cannibalization?

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Position explorer chart

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Pi Conflict Detector

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Conflict reports

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Key takeaways

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Key takeaways
⬢ You will have cannibalization
⬢ It works at keyword level
⬢ You must make the decision
⬢ It can be prevented

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of Pi Datametrics
and apply for a
free conflict audit
Book your demo

60. Join the breakout room
Join our Head of
Solutions, John Barker
in the breakout room
for a product
walkthrough of
Pi Datametrics
John Barker

61. Pi Market Leaders By industry
Webinar Cannibalisation: Preventing it & contextual optimisation
Report Your complete guide to cannibalisation
Blog Highlight and solve critical conflict issues in an instant
with Pi’s Conflict Detector tool suite
Blog Identifying keyword conflict
Blog Your subdomain strategy could be seriously harming
your SEO
Blog Duplicate content SEO: How to deal with it
Blog International SEO: What is best practice?
Webinar 5 Actionable Ways To Drastically Improve The ROI Of
Your SEO Strategy
Resources

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