We discuss the five basic forms of Paid Advertising content and how we can utilize them to generate business without breaking the bank. Presentation by Dr Ravi Singh, self proclaimed Dr. Social Media.

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PAID
ADVERTISING
THE 5 BASIC FORMS OF PAID ADVERTISING AND
WHY YOU SHOULD BE UTILIZING THEM

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The Five Basic Forms of Paid
Advertising Content
1. PPC
2. Influencer Marketing
3. Social Media Ads
4. Ad Retargeting
5. Banner Ads

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PPC
 Pay-per-click (PPC) has long been the industry standard in paid
advertisement, and this trend doesn’t show any signs of decline
soon. Recent Studies show that paid search marketing accounts
for roughly 65% of “clicks," compared to the just 35% being
generated organically. Additionally, PPC visitors are 50% more
likely to make a purchase than organic visitors.

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Benefits to PPC
 PPC ads produce fast results.
 Paid search ads help you generate more qualified leads.
 PPC ads provide measurable results.
 Paid search advertising improves brand recognition.
 It’s great for local search.
 PPC ads are budget-friendly.

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Influencer Marketing
 More recently Influencer Marketing has become an extremely
effective source of advertising. Influencer marketing is defined
as working directly with a well-known industry name (such as a
celebrity) to encourage your target audience to choose your
company/brand. This strategy preforms best when utilized on
social media and is a great alternative to paid ads, which some
customers are now out right blocking. Influencer Marketing is the
future of Paid Advertising! In 2016, the use of influencer
marketing was recorded to have surpassed Print Marketing for
the first time ever!

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Benefits of Influencer Marketing
 Quickly Builds Trust
 Improves Brand Awareness
 Enriches Your Content Strategy
 Effectively Reaches Your Target Audience
 Provides Amazing Value to Your Audience
 Builds Winning Partnerships

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Social Media Ads
 Advertising on social media is one of the most simple and effective
ways to ensure your message reaches your target audience. The
power to post ads on social media has grown tremendously in the
past few years, especially as more social media sites like
Instagram and Facebook have begun offering users more paid
marketing options than ever before. For example, Facebook
recently released a new “Audience Insights" feature, making it easy
for marketers to dial in on their target demographic, learn more
about their specific preferences, and create great ad content based
off that analysis.

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Benefits of Social Media Ads
 Improved Search Engine Rankings
 Higher Conversion Rates
 Better Customer Satisfaction
 Improved Brand Loyalty
 Gain Marketplace Insights
 Cost-Effective

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Ad Retargeting
 When it comes to Paid Advertising the new kid on the block is
known as ad retargeting or remarketing. This strategy utilizes
cookies to anonymously track users’ activities as they move
across the web. This data can then be used to ensure that users
see only the ads that are most relevant to them. Generally,
retargeting tends to be the most effective among websites that
already have high traffic levels.

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Benefits to Ad Retargeting
 Build brand recognition/recall
 Second chance to make an impression
 Cross-selling opportunities
 Retargeting creates another point of contact
 Selecting your audience

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Banner Ads
 You have seen Banner Ads on the web since the beginning of
internet time, rectangular ads you often run into along the top or
side bar of a web page. Today, it is not uncommon to see banner
ads displayed not just on desktop devices, but even on mobile
devices as well. Despite many new paid online advertising
strategies emerging in recent years, banner ads continue to be
one of the most effective. In 2018 alone, it is estimated that
businesses will spend nearly $25 million annually on desktop
and mobile banner advertising combined.

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Benefits of Banner Ads
 Market at Affordable Prices
 Increase Brand Awareness
 Target Specific Customers
 Measure Your Effectiveness
 Get a Long-Term and Flexible Solution

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THANK YOU
DR RAVI SINGH
#DRRAVI
#DRRAVISINGH