This document provides tips and guidance for starting a blog. It addresses common reasons for not blogging, such as lack of time or knowledge, and lack of seeing value. It then covers what a blog is, why one should blog, and 10 steps for successful blogging, including picking a topic, choosing a platform, buying a domain, hiring a designer, creating content, titling posts, scheduling posts, and spreading the word. Favorite existing blogs and Facebook groups are also recommended.

1. Mastering the
Blogosphere:
Why You
Should Care

5. Blogging at a Glance:

6. Why Don’t You Blog Now?
a) Time
b) I don’t know how.
c) I don’t see the value in it.

7. If you answered
a) Time
Somewhere between 60 and 80% of blogs
are abandoned within the first month of
starting them
You have to commit

8. If you answered
b) I don’t know how
It’s your Lucky Day!

9. If you answered
c) I don’t see the value in it

10. What is a Blog:
• “Web log”
• Online journal
• Chronological posts
• Updated regularly

11. Blogging Today:

12. Why Blog:
• Hunger for information
• Helps build a brand
• Community
• Easy to create
• Free or low cost
• Grassroots
• SEO

13. 10 Steps to Blogging

14. #1 Pick a Topic:
Passion
Unique
Do these match?
Brand
Expertise

15. Does Your Topic…
• Provide Value
• Create Community
• Completely Entertain You

16. #2 Brainstorm Content:
• Create a list of 50+ post ideas
– Common Questions You Get
– Tips
– Ideas
• Identify natural categories

17. #3 Choose Your Medium:
• Writing

18. #3 Choose Your Medium:
• Video

19. #3 Choose Your Medium:
• Photos

20. #3 Choose Your Medium:
• Audio

21. #4 Choose a Platform

22. #4 Choose a Platform

23. #4 Choose a Platform

24. Which One to Use?

31. #5 Buy Your Domain:
www.GoDaddy.com

32. #6 Hire a Designer:
www.ArrangingPixels.com

33. #6 Hire a Designer:
www.DrewBurks.com/90-day-
blogger-blueprint-for-realtors

34. #7 Create Content:
Inspiration
Newspapers
-Events
-RE/Mortgage News
-Stats
-Passion Related News
Other Blogs

35. Types of Posts:
• News
• Announcement
• Life Story
• Resource
• Review
• List
• Survey
• Interview
• Event

36. #8 Title of Post:
• Attention Grabbing
• Key Word Rich
• Descriptive

37. #9 Schedule Posts:
• How often are you going to
post?
• Pre-write posts
• Delegate posts

38. #10 Spread the Word:
• Facebook
• Twitter
• RSS
• E-mail Newsletters
• Engage your audience
• Guest write

39. #11
Think Big and Go For It!

40. My Favorite Blogs:
• DuctTapeMarketing.com
• InKnow.com
• Mashable.com
• TechCrunch.com
***Facebook Groups

41. Thank you!
Speak- www.ShannonWKing.com
Follow- www.RealEstateRoadWarrior.com