This document discusses broadcast journalism and radio broadcasting. It defines broadcast journalism as news and information disseminated through radio, television or the internet. It outlines different types of broadcast articles like packages and voiceovers. It then provides a brief history of radio broadcasting in the Philippines starting in 1924. It describes radio as the initial medium for broadcast journalism and notes its widespread reach and influence. The document also covers characteristics, limitations, principles, legal/ethical issues, and objectives of radio broadcasting.

1. BROADCAST
JOURNALISM

2. Broadcast Journalism- is the
field of news and journals
which are “broadcast.”

3. Broadcast methods include:
1. Radio
2. Television
3. World Wide Web
(via air, cable and internet)

4. BROADCAST
ARTICLES

5. Broadcast articles can be written as “packages”,
“readers”, “voice overs”(VO), and “sound on
tape”(SOT)
1. Package/sack- an edited set of video clips for a
news story.
2. Reader- an article read without accompanying
video or sound.
3. Voice Overs (VO)- video article narrated by the
anchor
4. Sound on Tape (SOT)- sound recorded in the field.
Interview or soundbite

6. HISTORY

7. history
■ Radio in the Philippines started in 1924
KZKZ owned by Radio Corporation of the Philippines
■ All radio programs were in English (American Colonial
Era in the Philippines)
■ DZRH- current oldest radio station built in 1939 (KZRH)
■ 1986-People Power Revolution through Radio Veritas
■ Entertainment oriented

8. Radio
first medium for broadcast journalism

9. radio
■ is more than just a media channel to many
Filipinos, it is a way of life and part of the Filipino
culture. Even today’s so called Generation X still
find radio “in” despite competition from internet
and MTV.
■ primary source of news, most pervasive and
persuasive and credible medium. It reaches 85 to
90% of the population with over 25 million sets
nationwide.

10. more
■ 12 million household: 10.2 million with radio and
8.52 million with TV
■ According to the National Telecommunications
Commission, there are 629 radio stations
nationwide as of 1997, 330 AM and 399 FM

11. CHARACTERISTICS
OF RADIO

12. Characteristics of radio
1. Radio makes pictures
2. The speed of radio (fastest medium)
3. Simplicity of radio
4. Radio is inexpensive
5. Radio does not need electric power supply
6. A radio receiver is portable
7. One does not have to be literate to listen to radio

13. LIMITATIONS OF
RADIO

14. limitations of radio
1. A one chance medium
2. Radio has no visual messages
3. Messages on radio are easily forgotten
4. Poor performance on the part of the
announcers
5. Radio broadcast are of no use to people who
have no sense of hearing

15. BROADCAST
PRINCIPLES

16. Broadcast principles
1. Trust
2. Independence
3. Accuracy and Truthfulness
4. Impartiality, Pluralism, Fairness
5. Compliance with Social Values
6. Right to Privacy and Protecting Privacy
7. Transparency and Accountability
8. Corporate Dignity

17. LEGAL AND ETHICAL
ISSUES IN A RADIO
BROADCAST

18. Legal and ethical issues in a radio
broadcast
1. Copyright
2. Data Protection Act 1998
3. Discrimination
4. Defamation of Character
5. Ethical Matters

19. TERMS USED IN
BROADCASTING

20. Terms used in broadcasting
1. Audience- group of people whom radio or
media reaches for a particular program
2. Listener/s- person or group of people who
form the target audience of radio programs
3. Broadcaster- person who presents or
announces programs over radio to the public
4. Broadcasting- any communication or
transmission of any message or signal to the
public

21. more
6. Tuning into radio- to switch on radio and tune into a
station
7. Live Broadcast- program being broadcast directly
without pre-recording
8. Pre-recorded program- program recorded on
magnetic tape, phonographic discs or compact discs

22. OBJECTIVES OF
RADIO

23. Objectives of radio
1. informs
2. educates
3. entertains