3. Radio Bulletins – 10 Tips
What is a radio news bulletin? Nourishing the audience
Putting together a radio news
bulletin is like serving up a satisfying
meal that nourishes and prepares
your audience for the day
It’s not about making you sound
great. It has to be focused,
digestible, easy to listen to and
catch the attention of the audience
4. Radio Bulletins – 10 Tips
1: Serving the audience
Understanding their needs
Addressing there concerns
Informing the public debate
5. Radio Bulletins – 10 Tips
1: Serving the audience Understand their needs
Think target audience.You need to
know who is tuning in for the
information you are delivering and
what they need to know
Focus on the news stories and
information that is relevant for your
radio station’s targeted audience
6. Radio Bulletins – 10 Tips
1: Serving the audience Addressing their concerns
Your top stories are not necessarily
the biggest stories, but will be those
that have the most impact on the
lives of your target audience
7. Radio Bulletins – 10 Tips
1: Serving the audience Informing the public debate
The audience will be listening for
information that they can use
Your top stories must make up their
staple diet of ‘must know’
information
8. Radio Bulletins – 10 Tips
2:Variety
The Spice Of Life
Issues not processes
Voice of theVoiceless
9. Radio Bulletins – 10 Tips
2:Variety The spice of life
Offer an information mix
News tends to be multi-coloured
and multi-faceted, as is real life
Your job is to reflect the realities of
the issues that most affect your
audience
10. Radio Bulletins – 10 Tips
2:Variety Issues not processes
If you are covering politics you must
highlight how the issue impacts on
the lives of your audience
11. Radio Bulletins – 10 Tips
2:Variety Voice to the voiceless
Always try to include the voice of
those affected by whatever the
story is highlighting
If you are covering a story, it’s
important that you talk to the
victims and the man and woman in
the street, not just officials
12. Radio Bulletins – 10 Tips
3: Listenable
Would you Listen?
Do you turn people off
13. Radio Bulletins – 10 Tips
3: Listenable Would you listen?
A voice that pleases is important to
ensuring the audience returns
Try recording a few of your bulletins
and listen back to them
Would you like to wake up every day
and listen to that?
14. Radio Bulletins – 10 Tips
3: Listenable Do you turn people off?
Audio creates emotions
An attractive voice that catches the
attention of the audience is
important
The last thing you want is a grating
voice that makes people switch off
15. Radio Bulletins – 10 Tips
4: Slow down
It’s not a race
Practice difficultWords
16. Radio Bulletins – 10 Tips
4: Slow down It’s not a race
Don’t rush. Make sure your audience
can understand what you are saying
Reading too quickly could result in
your audience not understanding
what you are saying and not being
able to absorb your information
17. Radio Bulletins – 10 Tips
4: Slow down Practice difficult words
News readers often read fast when
they are nervous or when they know
that they are about to pronounce a
name about which they are
uncertain
If you know there is a foreign name
coming up in the bulletin, highlight
it and practice it until you are sure
Then approach it slowly, pause, and
pronounce it clearly
18. Radio Bulletins – 10 Tips
5: Deliver fresh material
Not stale News
Always re-write
Editorial Justification
19. Radio Bulletins – 10 Tips
5: Deliver fresh material Not stale news
Is your bulletin fresh, dynamic, and
stimulating?
Re-writing is essential
Many people will listen to several
bulletins during the day
It's important they are not served up
stale news that hasn't been
reworked
20. Radio Bulletins – 10 Tips
5: Deliver fresh material Always rewrite
When you come out of studio after
reading the latest bulletin consider
sitting down and rewriting all the
top stories and refreshing the key
points
Don’t just put the bulletin down and
expect to pick it up again an hour
later untouched and unchanged
21. Radio Bulletins – 10 Tips
5: Deliver fresh material Editorial justification
Don’t change your format randomly
as this will confuse your audience
A confused audience may switch
channels to a place where there is
less confusion
22. Radio Bulletins – 10 Tips
6: Radio needs sounds
Not just your voice
But only the right sound
23. Radio Bulletins – 10 Tips
6: Radio needs sounds Not just your voice
Sound bites are important
A longer news bulletin becomes a
lot more attractive for audiences if
you include short sound bites
This can be a five- or 10-second
audio clip from an interview or
sounds from the scene of an
incident
24. Radio Bulletins – 10 Tips
6: Radio needs sounds But only the right sound
Such sound bites can make your
bulletin easier to listen to, more
authoritative, more credible – and
more interesting for the listener
However, all sounds have to have an
editorial reason for being there
You should not fill with sound clips
that distracts
25. Radio Bulletins – 10 Tips
7: Storytelling Short stories works best
Write news stories as if you were
telling the story to a friend
This means: short, simple and
straightforward sentences
The majority will be listening on the
move and won't be able to rewind
the bulletin
26. Radio Bulletins – 10 Tips
7: Storytelling Avoid verbiage
Don’t obscure the essential facts
with verbiage
Short, simple and straightforward
sentences are required
This makes it much easier for people
to grasp the information
27. Radio Bulletins – 10 Tips
8:Writing style Small and effective packaging
Long, heavy sentences may work for
print but they don’t work for radio
audiences
Don't try to be clever. Use words
that make most sense and can be
understood by all
28. Radio Bulletins – 10 Tips
9: Concise Summing up the main points
If you are putting together a longer
bulletin (e.g. seven minutes or
more), you may want to end the
bulletin with a brief recap of the
main stories
This can help audiences recall the
top stories and/or other relevant
information
29. Radio Bulletins – 10 Tips
10: Be honest Only broadcast facts
If you don’t believe what you have
written and what you are saying
your audience won’t either
Make sure you are honest in how
you describe situations and events
Don’t sensationalise; it will damage
your credibility and integrity
30. Radio Bulletins – 10 Tips
Acknowledgements Syed Ahmed Hussain
HOD-Productions & CTS
FM-106.2 Just Music
ahmed.hussain@1062.fm
03018551062
https://www.facebook.com/sahussain1