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Imkt120 unit1 smith_david
1. Compass Technologies
We Point The Way
Marketing Methodologies
Web Design and Implementation
Improve Corporate Image
2. Compass Technologies
We Point The Way
Agenda
What is Social Media?
Emergence of Social Media
Social Media impacts on IT
Opportunities & Benefits
Conclusion
Decision
3. Compass Technologies
We Point The Way
What is Social Media?
Interactive platforms via which individuals
and communities create and share user-
generated content
A group of Internet-based applications that
build on the ideological and technological
foundations of Web 2.0, and that allow the
creation and exchange of user-generated
content.
4. Compass Technologies
We Point The Way
Classification of social media
Social media technologies take on different
forms including magazines, Internet forums,
weblogs, social blogs, micro-blogging, wikis,
social networks, podcasts, photographs or
pictures, video, rating and social
bookmarking.
5. Compass Technologies
We Point The Way
Social Media is a website that doesn't just give
you information, but interacts with you while
giving you that information
6. Compass Technologies
We Point The Way
Social Media Marketing is the process of
marketing a business or website by interacting
with existing or potential customers through
popular social networking websites and online
communities.
The goal is to drive large amounts of traffic to
our website and branding of our product(s) and
company
9. Compass Technologies
We Point The Way
Social Media impacts on IT Department
Initially there will be some to get it up and
operational and like all web activities there
will also be some maintenance
10. Compass Technologies
We Point The Way
Social Media Coordinator
Posts to the Social Media sites that are selected
for Compass Technologies
Coordinates news releases with Marketing for
posting and sends any them any comments
Reviews all posts from individuals and
businesses and sends the posts to appropriate
departments for responses.
11. Compass Technologies
We Point The Way
A well thought out plan for implementing Social
Media for Compass Technologies will provide
greater public recognition of the company and
our products and services
This will lead to an increase in clients and
revenues
12. Compass Technologies
We Point The Way
Recommend that Compass Technologies
join the growing number of business that are
effectively utilizing Social Media for the
benefit of their company
13. Compass Technologies
We Point The Way
All that remains to be done is to make the
decision
14. Compass Technologies
We Point The Way
Works Cited
Nations, Daniel. "What Is Social Media?" About.com Web Trends.
About.com, n.d. Web. 21 Oct. 2012.
<http://webtrends.about.com/od/web20/a/social-media.htm>.
"Social Marketing Services." |Social Networking|Social Bookmarking
Services|Search Marketing Firm, Pennsylvania. IdeaOverTen, LLC,
n.d. Web. 21 Oct. 2012. <http://www.ideaover10.com/social-
marketing.html>.
"Social Media." Wikipedia. Wikimedia Foundation, 21 Oct. 2012. Web.
21 Oct. 2012. <http://en.wikipedia.org/wiki/Social_media>.
Editor's Notes
This is the Cover Page slide which is displayed while the meeting participants are gathering. It remains displayed through opening comments. (after everyone is seated) Good (morning) / (afternoon) my name is David Smith, some of you know me and some of you are meeting me for the first time. I have been tasked to investigate the options of social media for improving Compass Technologies presence in the Internet community, helping us to improve the recognition of the unique skills and technology that we have to offer our clients. Brand recognition, be it a product or service is important to the continued success of our company. Addition this will provide more opportunities to provide greater service to our clients by helping them with greater recognition of their products and services.
Today’s presentation covers the topics shown here. The purpose of this presentations is to provide information regarding Social Media so that we as a company can make the appropriate decision regarding Compass Technologies’ participation in this phenomenon that has taken the Internet by storm.
Here are two definitions found in Wikipedia So what does this mean? Social Media provides a means and method of communication with the general public as well as users of our services. The key here is the term “user-generated content.” User-generated content is a whole plethora of things; ideas, opinions, likes, dislikes, improvements of products or services, enhancements to name a few.
This slide shows the various types of Social Media. Short Commercials (30 Seconds) can be posted on YouTube and sites like Facebook. Initially there would be small impact; however, as knowledge of our postings increase we could easily reach hundreds of thousands of people. While we are a B2B business, and would invite past and future clients to our postings, the fact that someone who is from a client company finds our posts, could lead to more clients. An important thing to remember is that posting to these sites does not cost.
A major difference between traditional or standard Internet medias is that it allows you to interact with the information instead of simply presenting you with the information.
More visitors to our website has the potential for more clients which would result in more profit.
This figure shows what a typical Social Media Campaign entails.
This slide shows the most common Social Media sites and the types of activities associated with them.
Once it is operational the IT department is basically finished, maintenance is minimal like most of the website functions, unless some reconfiguration is needed. There is another side to Social Media, “Posting” and “Responsiveness”
Once Social Media actions are initiated it becomes necessary for someone to be responsible for the postings. The position of Social Media Coordinator will need to be established and staffed. As Social Media activity progresses and expands addition staffing will be required.
These are the benefit to our company
I recommend that we implement utilization of Social Media on our website as soon as possible.
Gentlemen and Ladies this concludes the presentation are there any questions?