The global knitting market, it's rise and lows, history and modernization.

2. KNITTING MARKET
In the present day it takes more effort not only to
survive in market but also to offer new products
that are manifold in nature; purely aesthetic
and also a need of the hour.
As per current trends the clothing and garment
industry holds a great place in International
economy as a basic need and many of the
global apparel giants are now eyeing the
knitwear market with interest.

3. SECTORS IN INDUSTRY
Sectors inside industries is of three types:
1. Knitting- Manufacturing by weft/warp
knitting technique
2. Knitted garments- Panel knitting/
Cutting and assembling/ Fully cut
garments
3. Knitted fabrics and garments- Fabric
knitting and garment (Warp/Weft)

4. TYPES OF INDUSTRIES
Industries is of two types:
• Allied industry-The one which
works on Joint collaboration
• Auxiliary industry- Industries
that operate separately but are
dependent on the parent
industry

5. ALLIED INDUSTRIES
• Spinning Industry
• Yarn dyeing industry
• Fabric dyeing & Finishing
industry
• Fabric printing Industry
• Garment washing industry

6. AUXILIARY INDUSTRY
• Embroidery industry
• Label making industry
• Packing materials
• Laminating industry
• Needle making industry

7. WORLD WIDE ANALYSIS
• Worldwide share of knitting is 40% among
which India holds 15%.
• Europe has the biggest market in terms of
value and volume.
• The prime market of knits is the north
America.
• Together Europe and North America
contribute about 65% of the share.
• The Asian market is growing.

8. CONTN:
• EU & USA the main
consumers and India
and China are the
leading exporters.
• The players dominating
are Golden Lady, SPA,
LLC, Hanes brand,
Triumph apparel etc.
As in 2014, there where
3178 knitters and they
were distributed as:
Percentage Origin
22% North East
24% South East
28% Mid East
11% West
7% North West
8% South West

9. US KNITTING MARKET
• Considering the past market
analysis, the US knitting
market faces continuous
fluctuations.
• It had a rapid decline as well
as raise in the period of 2007
to 2015.
• The output figures decreased
at an average annual rate of -
31%.
• In overall since the last two
decades the growth was
rapid.
Year Situation
2008 Knit shipments
had its high
value in about
$1.6B.
Then again
production
failed to regain
its strength.
2010 Rapid growth.
Increase by
10%
2015 Value of knit
fabrics=$1.3B
(Decline of -
14% against
previous yr)

10. CATEGORY OF KNITS IN US MARKET
• Warp knits and knit finishes has
established the highest share in 2015.
Its about 32%.
• Circular knits has achieves about 30%.
• Other small products like hosiery gives
a considerable amount which incudes
small knitting units on the whole
contributing to about 38%.

11. PROFILE OF A NORMAL KNITTING ENTHUSIAST
• Spending= $801 (average)
• Time spent= 10hrs/week
• Knitting Projects completed= 24
in an average
• Expertise in knitting= 40%
expert; 57% intermediate

12. TOP 5 KNITTING CENTERS IN INDIA
• Aradhana Fabrics- Ludhiana
• 7X International- Ludhiana
• Shri Ram Industries-Ludhiana
• Gaikam Exports- Mumbai
• Yash Polytex-Mumbai

13. SWOT ANALYSIS
• The great impression colors
of products
• Selling on the low price of
products Design of scarf is a
unique style on area
• Extends the products to the
men’s style
• Recognizes the mission,
goals, and vision of
marketing plan
• Increasing competition in
area
• Competes with the online
small business and on-
store
• Decreasing the customers
by economic crisis
• The cost of company
registration is high
• Growing demands for quality
• Increasing sales via online
marketing
• Extending promotion via
social media
• Increasing sales on winter
and windy weather condition
• Extending marketing on
shopping mall
• Management needs to
improvement
• Sales revenues are negative
yet
• Workforce needs to
improvement
• Quality of delivering is not
perfect Management of
company is Junior-level

14. IN 2ND REVIEW…
Reasons for success and failure
of knits
Past 10yrs history
Upcoming 10yrs forecast
Is starting a knitting industry a
better option on the basis of
market strategies?