case study of one of our clients in the Strategic Marketing Space

1. Context: Increase Admissions
Client: Engineering & Management College in TN
Period of Result: 90 Days
Problem: Seats filling up in lesser numbers in certain streams, lesser gender balance.
Their Existing Marketing Activities: Newspaper Ads + Facebook Advertisement + Social
Media Management
Our Solution:
- Social Media Rebranding
- ORM
- Advertising through Sales Funnel
- Quora Marketing
- SEO
- YouTube Marketing
Methodology:
Due to lesser number of female students and lesser interest on a specific set of courses,
we performed selective marketing for them. This was based on focus on specific streams to
amplify the attention and interest on a specific zone while keeping the rest of the activities
generalised to continue progressive Marketing for other streams
Results:
The seats for the specified streams filled up while also setting up enough space for
further rounds of seats through management quota due to increased audience interest. Also, the
ORM of the institute raised thereby giving way to consistent maintanence of their blogs and
future SEO processes. Marketing is a consistent process. Especially when we get the goals
sorted in line.