1. A STUDY ON NEW
PRODUCT LAUNCH
3D PRINTING CLOTHES
2. TABLE OF CONTENT
CHAPTER 1: INTRODUCTION
CHAPTER 2: RESEARCH METHODOLOGY
2.1 OBJECTIVES OF STUDY
2.2 NEED OF THE STUDY
2.3 SOURCE OF STUDY
2.4 IMPORTANCE OF THE STUDY
CHAPTER 3: ANALYSIS AND INTERPRETATION
3.1 PROCESS OF DATA ANALYSIS
3.2 RESEARCH YOUR MARKET
3.3 TESTING OUR PRODUCT &
STRATEGY
3.4 DEVELOPING THE PRODUCT
3.5 MARKETING MIX
3.6 SWOT ANALYSIS
3. CHAPTER 4: NEW PRODUCT LAUNCH
4.1 ABOUT PRODUCT
4.2 TARGET CUSTOMERS
4.3 IMPLEMENTATION AND CONTROL
4.4 SCOPE
4.5 BUDGETING
CHAPTER 5 : CONCLUSION
4. List of abbreviations
NPD New product development
R&D Research and development
NPL New product launch
ROI Return on investment
VOC Voice of customer
B2B Business to business
B2C Business to consumer
5.
6. CHAPTER - 1
INTRODUCTION
• We know that additive manufacturing and fashion projects are a great
combination.
• But the link between fashion and 3D printing is quite strong and amazing
projects are unveiled quite regularly.
• Additive manufacturing is evolving, getting even more precise, but also
developing new materials and new applications.
• 3D printing is offering great advantages for the fashion industry, from 3D
printed
• clothes to 3D printed footwear and accessories, the possibilities are endless.
• In the first place, 3Dprinting was more used for an artistic touch, but the
fashion industry is now developing 3D printed projects of wearable garments.
• We will go through all the advantages of additive manufacturing for this
sector, and see what the latest innovations and evolutions are regarding
3D printed garments!
7. • As it allows to work more easily on fashion designs and to create
amazing things for the fashion industry such as garments,
ornaments, and meshes.
• This technology is really giving a lot of freedom to the designers
in terms of geometry.
• It is, for example, possible to create intricate designs for various
projects inside the fashion industry.
• From shoes and accessories to 3D printed dresses, the fashion
industry starts to embrace the full potential of3D printing and to
develop interesting objects.
• Some of the garments developed thanks to 3D printing
technology would have been too complex and expensive to
create with another manufacturing method.
8. • In today’s market careful planning and a good product strategy are
essential to help you succeeding in the market.
• Companies everywhere are competing more than ever to develop
new and unique products or services and gain a higher position in
the market. Companies develop a high number of new products
every year.
• Most of these products fail to secure competitive advantages and
end up being just another high cost for the company.
9. • The aim of this thesis is to develop a product development and launch process
for Company X, Finnish supplier of roll handling equipment for the paper
industry.
• The need for this thesis came during the author´s working experience with the
company.
• Company X is a young company that creates innovative products for the
industry. Developing new unique products that offer several benefits to the
customers is the company mission and at the same time one of the main
strengths
• New products are very essential for the corporate success. Innovation is
a must if you want to continue competing in the market.
• However the new product development is one of the riskiest processes
that
• require focus and high investments. ( G. Cooper 2001, 4-5). Several
studies have been done in the successful product launch cases, and
success drivers have been discovered.
• Corporations are using a structured idea-to- launch process which help
them manage implementing these success drivers and reduce the risk of
product launch fail. (Cooper & Edget2012).
10. • The picture below is an own concept developed by the author which
summarizes the literature review on the idea generation process before
starting the NPD.
• The sources in which the company should concentrate should be generated
from four main sources; The choice-of-customer, internal resources ofthe
company, a deep market research for the future trend and needs and
analysis of the competitor´s product.
11. TEXTILE INDUSTRY:
The textile industry is primarily concerned with the design, production and
distribution of textile cloth, and clothing The raw material may be natural, or
synthetic using products of the chemical Industry.
Cotton manufacturing:
Cotton is the world's most important natural fiber. In the year 2007, the global
yield was 25 million tons from 35 million hectares cultivated in more than 50
countries. There are five stages of cotton manufacturing
Cultivating and Harvesting
Preparatory Processes
Spinning — giving yarn
Weaving — giving fabrics
Finishing — giving textiles
12. Synthetic fibers:
• Artificial fibers can be made by extruding a polymer, through a
polymers into a medium where it hardens.
• Wet spinning (rayon) uses a coagulating medium. In dry spinning (acetate
and triacetate), the polymer is contained in a solvent that evaporates in the
heated exit chamber .
• In melt spinning (nylons and polyesters) the extruded polymer is cooled in
gas or air and then sets.
• Some examples of synthetic fibers are polyester, rayon, acrylic fibers and
microfibers. All these fibers will be of great length, often KM long.
• Synthetic fibers are more durable than most natural fibers and will readily
pick-up different dyes.
• Artificial fibers can be processed as long fibers batched and cut so they
can be processed like natural fibers.
13. Natural fibers:
• Sheep, goats, rabbits, silkworms, and other animals, as well as minerals
like asbestos, are sources of natural fibers (cotton, flax, sisal). These
vegetable fibers can originate from the seed (cotton), the stem(flax, hemp,
jute), or the leaf (sisal).
• All of these sources require a number of steps, each of which has a distinct
name, before a clean, even staple is produced.
• All of these fibers, with the exception of silk , are short, only a few
centimeters long, and have a rough surface that allows them to adhere to
other like staples.
INDIA
14. • The textile industry in India traditionally, after agriculture, is the only
industry that has generated huge employment for both skilled and
unskilled labor in textiles.
• The textile industry continues to be the second-largest employment
generating sector in India.
• It offers direct employment to over 35 million in the country According
to the Ministry of textiles, the share of textiles in total exports during
• April–July 2010 was 11.04%. During 2009–2010, the Indian textile
industry was pegged at US$55billion, 64% of which services domestic
demand.
• In 2010, there were 2,500 textile weaving factories and 4,135 textile
finishing factories in all of India According to AT Kearney 39 Retail
Apparel Index.
• India was ranked as the fourth most promising market for apparel
retailers in 2009.
• India is first in global jute production and shares 63% of the global
textile and garment market. India is second in global textile
manufacturing and also second in silk and cotton production. FDI is
allowed via automatic route in textile sector.
15. • In 1764, James Hargreaves is credited as inventor of the spinning jenny
which multiplied the spun thread production capacity of a single worker —
initially eightfold and subsequently much further.
• Others credit the invention to Thomas Highs Industrial understand a failure
to patent the invention until 1770 forced Hargreaves from Blackburn, but
his lack of protection of the idea allowed the concept to be exploited by
others.
• As a result, there were over 20,000 spinning jennies in use by the time of
his death. Also in 1764, Thorp Mill, the first water-powered cotton mill in
the world was constructed at Lancashire, and was used for carding cotton.
• With the spinning and weaving process now mechanized, cotton mills
cropped up all over the North West of England.
• The stocking frame invented in 1589 for silk became viable when in
1759, JS introduced an attachment for the frame which produced what
became known as the Derby Rib that produced a knit and purl stitch.
• This allowed stockings to be manufactured in silk and later in cotton. In
1768, Hammond modified the stocking frame to weave weft-knitted open
works or nets by crossing over the loops, using a mobile tickler bar – this
led in 1781 to Thomas 39 square net.
