An initiative in designing a full-fledged completely equipped gaming center especially for the future generation based completely on virtual reality and 3d gaming. This sure would be the fate of the land about 10yrs from now on. Ever citizen rushing for the thirst of entertainment and technology.

1. F A K EFight And Kill Everybody

2. Brand
Name: F A K E
Slogan: Fight And Kill Everybody
Vision Statement:
”Destroy whatever blocks your way.”
Mission Statement:
‘Reduce stress/ anger/ depression/ motivate’
Logo:
Display: Theme Based

3. I don’t get older. I
simply LEVEL UP.
Stay Low, Go Fast;
Kill First, Die Last;
One Shot, One Kill;
No Luck, All Skill.
What doesn’t kill
me gives me XP.
EAT
GAME
SLEEP
REPEAT
Its all about
‘TIMINGS’ and
‘PLACEMENTS’.
www.Fightandkilleverybody.com
info@Fightandkilleverybody.com
208 555 0100
Game
Mood Board
It’s all about the
game. You either win
or try once more to
win.
“Out of every hundred men, ten shouldn’t even be there. Eighty are
just targets. Nine are the real fighters. And we are lucky to have
them as they make the battle. Ah, but the one, One is a warrior, and
he’ll bring the others back.”

4. Outlet Plan:
FAKE takes shape of a mall rather than a
retail outlet. The main reason is that, when
you decide to give the customers 100% of the
experience then it doesn’t stop with just
playing it virtually. So in order to give a
surround experience we ended up putting up
all the required inputs inside a single arena.
This looks more like a atmosphere where
you see everything in and around looks like
the game. More than just virtual , we go with
live game modes along with fun rides and
mini 4d movies. Not stopping with just this
we also offer a wide variety of munchings to
end your hunger cravings and much more.
So why lag on when you can hang onn..
Pop in. Lets Fight And Kill Everybody !

5. Outlet Plan: The Inclusive
 The Gaming Zones
 Snack Counters
 Hire me scooters
 FAKE-it-live
 Mini-Movie Hall
 Trampoline
 And other necessary amenities

6. The Floor Plan[2D]:
Total Size: 10,000 sq.ft

7. The Floor Plan:
Power Room:
The power room is the place that has generators any
other power equipments are placed. This is a place where
the customers are not allowed and is accessible only by
the prior officers.
Personal Space:
Personal space is the cabin/area for the employers to
relax on. They have their own respective cabins/place
where they have their own time.
Mini-Movie Hall:
Mini-movie hall is a space where the viewers can enjoy
a 4d entertainment by the game theme. Movies like, the
origin of the game, star wars, FAKE establishment and so
on. A zone that is completely allotted for a gaming
atmosphere.
Parking:
Parking-lot for vehicles, in which the amount paid can
be claimed at the POS.

8. The Floor Plan:
Trampoline:
An extra attraction for kids where they enjoy jumping
in the trampoline.
Photobooth:
An extra gaming themes place filled with wallpapers
and statures exclusively for photo-freeks. People can now
take photos just like they are in their favourite game
zone.
Gaming Zone:
The hub for those cabins in which gamers play.
Lobby:
More like a relaxation area which contains
chairs/couches in which gamers relax.
POS:
More like a billing counter

9. The Floor Plan:
Hire-me-scooters:
A kids entertainment zone which rents scooters for a
stipulated hours and drive them across the gaming mall.
FAKE-it-Live:
The place where the live gaming goes on in-between
two teams.
Snacks:
The snack counters and restaurants
Washrooms.

10. The Traffic flow:

11. Decompression zone:

12. Product
Being a play zone, FAKE doesn’t offer any take away
products except for snacks. We offer entertainment for
every other person who comes here despite the age group
to which they belong. The gaming available inside are
broadly categorised into three types,
1. Virtual Reality
2. Live Gaming
3. Hover around
Virtual reality is the main component of the center. We
offer people to play in whichever way they choose to play.
Either as
solo(1)/Couple(2)/BFF(3)/Squad(4)/Team(5)/Groots(6)
/Gang(7). Gamers enter their cabins, get themselves
equipped and start playing.
Live gaming is named as FAKE-it-live, wherein people
form two teams and fight with laser light beams. The
light that goes off first is lost.
Hover round is especially for kids who can loiter around
with the HIRE-ME scooters.

13. Pricing
The pricing strategy that is involved here is ‘Freemium’
where the pricing level of the product depends on the
type of customer they are (membership) or the time they
spend here. The more loyal they are, the more number of
offers they enjoy. Based on that, I’ve included combos
and membership facilities by which they can get more
discounts and feasibility.
Combos:
1. 4hrs game + 500Rs snacks + FAKE-it-
LIVE(2)Rs.1500/-
2. 2hrs game + 200Rs snacks + FAKE-it-
LIVE(1)Rs.1000/-
3. Unlimited game for a day + FAKE-it-
LIVE(3)Rs.1200/-
4. Game Until one life expires + 300Rs snacks + FAKE-
it-LIVE(2)Rs.1000/-
5. Game for 1hr + FAKE-it-LIVE(3)Rs.800/-

14. Pricing
FAKE-it-Live:
1. Solo Ride: Rs.150/-
2. Couple: Rs.250/-
3. BFF: Rs.400/-
4. Squad: Rs.500/-
5. Team: Rs.600/-
6. Gang:Rs.700/-
Membership:
• Silver:
Gaming for 2hrs/day + FAKE-it-LIVE
6Months: Rs.15,000
• Golden:
Gaming for4hrs/day + FAKE-it-LIVE + snacks combo once in
a week
6Months: Rs.20,000
• Diamond:
Gaming for 5hrs/day+FAKE-it-LIVE+snacks-1000/week
6Months: Rs.35,000
• Platinum:
Unlimited Gaming+Unlimited FAKE-it-LIVE+snacks-
1200/week
6Months- Rs.50,000

15. Catalogue:

16. PLACE:
IGX Mumbai
Being a Main gaming center, IGX stays as a connectivity
center of almost all the top gaming companies and also
offers the maximum number of gaming consoles and play
station. This welcomes people especially gamers from all
around the globe and thus provide an increased customer
base for the Gaming Outlet.

17. Promotion:
Social Media Promotion:
Right now and Instagram account with 1k+ Followers.
The regular updates/promotions/offers and new arrivals
are posted as things happen.
You-tube Promotion:
An promotion video of FAKE. Yet to be released.
Expected to hit the screens by 26th September 2018.

19. Mini-Model Theme Description
Basis: Theme Based
Made by: Paper Craft
Main Objective: Conservation. Using bio-degradable
products.
Structure Influence: Face. The way people show FAKE-
Faces.
Materials: Paper. Using just one medium in a fusible way
and implementing just one method to achieve different
results.
Fillings: As every other character/object focuses on
gaming, every other cabin/sofas/items are made on a
different basis without using just the ideal structures.
Overall Theme Naming: “Crafterina”

20. Thank you !
Saranya N
16BFT1006