1. Salford City College
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media
Production
Film, TV and Radio
HA4 – Objects of Desire
Production Log
Name: Sarah Murray
Production: Elyts Product Advert
Date Action Taken
05/02/2014 We first started this unit of work in February just after finishing off our previous unit. We first started
by research. And finding out the different types of adverts, like Narrative, realist narrative, animation,
Humor… etc.
20/02/2014 We did a lot of work on the research before we started our pre production planning. We looked at
codes and conventions and explained what they are. Then I carried out a case study and chose a
variety of different washing detergent adverts and wrote the codes and conventions about them. We
pretty much just looked at everything which made an advert work.
5/03/2014 We then looked at the techniques used throughout a load of different adverts. Different style adverts
as well. Then the benefits that are offered with certain style adverts like hair and beauty ones.

2. 12/03/2014 As our research was nearly coming to an end we started looking at company’s like BARB, OFCOM and
ASA as they mean a lot in the advertising industry. Then last of all it was rate cards and audience
Classification. This was the research stage over.
19/03/2014 Our production stage had now started. We had to think a lot about what we had learnt during the
research stage and we had to create mind maps and general idea generations to gather ideas for our
adverts. After drawing these, in the same lesson we started creating our story boards.
26/03/2014 Completed my story board at this stage but was off college so couldn’t hand it in. I did my story board
in detail as I knew from the start what I wanted to base my advert around. I drew detailed black and
white pictures and wrote the timing for them and what was going to happen in each scene
2/04/2014 Handed in my storyboard and discussed with my tutor my idea and he liked it so I started planning
further. He said it looked like there was going to be good brand identity throughout and it was going
to be obvious as to what the product was I was advertising.
09/04/2014 I scanned in all of the work I drew so my detailed storyboard and my ideas generation mind map of
ideas. I then put them into the relevant blog posts and started writing about my objects of desire
which was Elyts Products.

3. 16/04/2014 Like I did in my research I then found out the codes and conventions of previous advertisements done
for the company. I had a little problem in this area as there hadn’t actually been a proper advert made
for these products. There was posters which are classes as advertisements so I used them because I
could explain similarities within the posters and what I wanted to create so it worked great. I
explained the codes and conventions and what I wanted to be similar.
23/04/2014 After this there was then my production list and a couple of other pre-production documents I
completed and posted to my blog. These were Production Schedule, Production plan, Location
Scouting Checklist, Risk Assessments and a Shooting Schedule But I hadn’t actually fully completed the
Shooting Schedule as I hadn’t shot my video yet.

4. 7/05/2014 Coming into may we had a back holiday and I planned to do my filming but I was let down by the
weather. This was obviously something unpredictable I couldn’t control. I just had to hope the
weather would be suitable for me to film and get it over with as soon as really.
14/05/2014 The following week, I filmed the shots for my video. It was absolutely the most perfect day to get
them. The weather was perfect and it just made the mise en scene 10x better because the background
and over all clip looked awesome! I filmed the clips on a Nikon DSLR camera and so I brought my
memory card into college the following week and imported them onto the computer and checked to
see if they were good enough!
21/05/2014 I then set up my project in Adobe Premier Pro. Had a little trouble finding a song to fit the video
perfectly. I managed to find one and started my editing, didn’t finish it all in that lesson. Then after
that we were off for a week from college.
2/06/2014 We were back in college on this day. I carried on my edit on premier. Finished it and was really happy
with the outcome. Got my tutors overview and got good feedback. Just changed one minor thing at
the end of the video with the logo. Because the writing off of the logo is dark you couldn’t see if very
well because the background was dark near the letters. So I exported the image into Photoshop and
added a glow effect around it and it looked fine after that. But that was it and everything was great!
So I exported it out of Premier and onto my YouTube Channel.
4/06/2014 I uploaded it to my college YouTube channel and to my personal YouTube channel which I use in my
spare time. Like I mentioned I was so please with the outcome and I got more good feedback from my
friends especially Jacques the main feature of my video!