How To Be Successful On LinkedIn - Graduates & Alumni
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I recently had the pleasure of returning to St. Lawrence University to lead a Webcast for Alumni and Graduating students.
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How To Be Successful On LinkedIn - Graduates & Alumni
- 1. Sara Jones EMEA Customer Marketing @sarajoannejones #L4Lweek How to be successful using LinkedIn St. Lawrence University Graduates & Alumni
- 2. Agenda Your professional brand on LinkedIn Optimize your profile With Live Demo Insider Tips Connecting with Opportunities
- 3. Connect the world’s professionals to make them more productive and successful Our mission
- 4. The World’s Largest Professional Network 347,000,000+ members 3M+jobs 14K+ US professionals 3.5M+ active company profiles 150+ industries Executives from every Fortune 500 company 40M+ students and recent grads 111M+ St. Lawrence Alums
- 5. 5 You Career Community InsightsIdentity EMPLOYERS 1. Find Talent 2. Build Brand Engagement 3. Streamline Process
- 6. Be Found. Be Great. 14X more likely to be viewed Tip 1 Upload a Photo Your Brand
- 7. Tip 2 Write a Compelling Headline X Your Brand
- 8. Tip 3 Tell your story in your summary • Describe what motivates you (convey passion) • What you skilled at • What’s next Your Brand
- 9. Tip 4 Your Profile in 3D Your Brand
- 11. Tip 6 Aim for a Complete Profile Your Brand 100% complete profiles are 40x more likely to receive opportunities
- 13. Insider Tips Who you know • Power of the extended Network Not just for today, but for the future
- 14. Insider Tips Engage your Network Share relevant content to your network
- 15. Insider Tips Research Companies Company mission, products and services Company culture and employees’ skills News about the company, industry and competitors Information about the role – search members already holding the role / similar roles Information about the person interviewing you
- 16. Tip – Search for people who are already in the roles you’d like Insider Tips Discover their path; Discover development programs
- 17. Tip – Get Personal with inMail Insider Tips
- 19. 1 9 Your Career Starts Here Connecting with Opportunity
Editor's Notes
- The following just Two Key aspects to what this tool allows you to do: It’s Choosing a direction, so I’m graduating in a certain course, I don’t know what to do. We can demonstrate certan career paths, things that people have done from their courses and what theyv’ve gone on to do in their jobs And we can demonstrate how people got there, connect to people who graduated from your university and they might help you, or it could be engaging with employers or finding information in groups that well help you in terms of landing that job. So I just want to show you the alumni tool now. LinkedIn has been developing new uni pages, slu has a page, and all students and alum are atuomatically followed to the university that they list on their profile. Very powerful data we’re looking to expand. Let me do this live for you. SO this is SLU university page, and as I say all students and alum are automatically followed to this apge. If I click on this here, explore careers of 14k alumni. We can analyze this data here, we are able to filter on where they live, where they work (their current employer), what they do, some amazing brands on top of this list. You can search on this lsit as well, but there are more search filterson the right and if we click on this arrow we can search on what they studied, the course that they did, we can look at their and how they’re connected. You can filter on the date range of when they added or graduation year, and you can key word search on all thsse 14000 people. So for exmaple if I search for Everythign drills down And this is lvie data, so if another 10 people join linkedin tomrorow, and added ocntent around their careers, this would change automatically.