Leveraging business needs money but small money can also be used to get big results if done methodically and scientifically.

2. What all is required to be done to
grow your business?
 Be Visible
 Build Awareness
 Kindle “Interest” in those who are ”Aware”
 Induce “Desire” in those who are “Interested”
 Make Sales Calls to those who “Desire” & book
Sales
 Keep in touch with Customers for life
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STOP
Spray
&
Pray!
START
Aim &
Shoot!

4. Aim & Shoot
 Where do you want to increase your visibility?
 Who should be aware of your business?
 What will create interest in those who are aware
of your business?
 How will you induce desire in those who are
interested in your business?
 Who will close the sales orders of those who
desire to buy your products or service?
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5. The A.I.D.A. Funnel
Conduct a Demand Forecasting exercise and build your
AIDA Funnel on paper.
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6. www.consult4sales.com 6

7. www.consult4sales.com 7
X
D
I
A

8. How to make “A” number of target
market aware of your business?
• Look for cost effective ways of making prospects
aware of your business.
• Budget
• Implement
• Maintain database of all prospects who were made
aware of your business, preferably in a CRM
software.
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9. What is the strategy to convert “A” to “I” ?
• Your strategy should be as per budget apportioned
• What is the number of “A”?
• When do you wish to invite “A” to become “I”?
• What will “A” do to become “I”?
• How much budget is required for this effort?
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10. What is the strategy to convert “I” to “D” ?
• Your strategy should be as per budget apportioned
• What is the number of “I”?
• When do you wish to invite “I” to become “D”?
• What will “I” do to become “D”?
• How much budget is required for this effort?
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11. The Small Business CEO should handle
“D” to “X”
• How many “D” expected?
• When will the CEO handle these sales calls?
• How will the CEO close these sales calls?
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12. Failure of Small
Businesses is not
always due to Small
Budget.
Their ability to understand the AIDA Funnel and plan
Budgets accordingly is they key to success of small business.
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13. Do you still find it
challenging to budget
for expenses in your
small business?
Send an email for a 15 mts chat online on this subject today to
sanjay@consult4sales.com
Note: offer validity for all emails received on this topic within 24 hours of this live telecast
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