THIS PRESENTATION WAS PREPARED DURING THE SUMMER MARKETING INTERNSHIP UNDER PROF SAMEER MATHUR.

1. SALOME
YOUR OWN SALON
AT HOME

2. WHY PEOPLE
GO TO SALON ?
TO GET SERVICES LIKE
HAIRCUT, WAXING,
FACIAL,MASSAGE FROM
PROFESSIONALS AND EXPERTS.
TO LOOK GROOMED AND
PRESENTABLE.
TO RELAX THEMSELVES.
TO STAY YOUTHFUL WITH
TIME.

3. HECTIC WORK
SCHEDULE !!
MISSED SALON
APPOINTMENT!..

4. NEED TO GO TO
THE SALON
BUT…
CAN’T LEAVE HER
ALONE.

5. AM TOO LAZY TO GO FOR A
HAIRCUT!

6. SOMETIMES
EVEN WE NEED
A HAIRCUT !
BUT THIS AGE
DOESNOT PERMIT
US
TO GO ANYWHERE!

7. SALON COMES AT YOUR
DOORSTEP ?
SALON
WHO’S
THERE?
WHAT IF
SALON COMES AT
YOUR
DOORSTEP ?

9. SALOME – YOUR
OWN SALON AT
HOME

11. CUSTOMERS DONOT ALWAYS FIND TIME
FOR A SALON APPOINTMENT DUE TO THEIR
HECTIC WORK SCHEDULE AT OFFICE OR
BECAUSE THEIR SMALL CHILDREN KEEP
THEM BUSY ALL THE TIME OR THE DAILY
HOUSEHOLD CHORES FOR WHICH THEY CUT
DOWN ON THEIR SALON OUTINGS.
SOME ARE TOO LAZY TO GO TO A SALON
AND EVEN MORE AREN’T READY TO WAIT
FOR LONG HOURS FOR THEIR TURN TO
COME.
OFTEN THERE IS A CHANCE THAT YOUR
HAIR MIGHT GET UNDONE OR MANICURE
DESTRYOED WHILE DRIVING BACK HOME.

12. S
O
L
U
T
I
O
N
IS
JUST
AN
APP
AWAY

14. OFFERS PREMIUM HYPER
EXPERTISE SERVICES
AT YOUR DOORSTEP.
SALOME BOASTS AN
ARRAY OF EXCLUSIVE
AND INNOVATIVE
SALON SERVICES
STARTING FROM
HAIRCUT, WAXING,
THREADING,
MASSAGE, FACIAL
,MANICURE, BRIDAL,
AND MANY MORE .
• SELECT YOUR SERVICE
• GIVE YOUR LOCATION
• CHOOSE YOUR
PAYMENT
OPTION
AND ENJOY RELAXING HOURS OF BEING
PAMPERED AT YOUR OWN COMFORT.

15. SITUATIONAL
ANALYSIS

16. COMPANY OVERVIEW

17. POSITIONING

18.  FAULTLESS CUSTOMER SERVICE
 FAST ,INEXPENSICE AND LUXURIOUS .
 OFFER WIDE RANGE OF SERVICES AT YOUR
DOORSTEP
 EXPERT SALON STAFFS DRIVE TO YOUR PLACE
OFFERING SUPERIOR CUSTOMER SERVICE.
 PROVIDE CUSTOMERS WITH LOYALTY PROGRAMS
AND VOUCHERS AND REWARDS BASED ON THEIR
NUMBER OF BOOKINGS AND AMOUNT PAID.
 MAKING OUR WEBSITE CONVERSION OPTMIZED AND
USER EXPERIENCE OPTIMIZED WITH TRUST AND
BRANDING FACTORS.

19. COMPETITORS

20. VLCC
VANITYCUBE
GET LOOK:SALON AT
HOME
MY GLAMM

22. OFFERINGS

23. WOMEN MEN
1. HAIRCUT AND STYLING
2. FACIAL
3. HAIR SPA
4.DETAN
5. WAXING
6. THREADING
7. MANICURE
8. BRIDAL
9. SPA AND MASSAGE
10.EXOTIC BEAUTY
PACKAGE FOR
WOMEN.
1. HAIRCUT AND
STYLING
2.BEARD/MOUS
TACHE TRIM
3. HAIR COLOR
4. SPA
5 . MASSAGE
6. FACIAL

24. MARKET
OVERVIEW

26.  INDUSTRY
EXPERT
 SALON BRANDING
 GOOD PR
 ELEGANT,CLASSY,
SOPHISTICATED
 INCREASED
SALES
 POTENTIAL TO
EXPAND TO OTHER
CITIES
 DIY TREND
 CUSTOMIZATION
 COMPETITION
 INCREASED
REGULATIONS
 LUXURY GOING
MAINSTREAM
 RECESSION
ENDING
 TECHNOLOGICALLY
WEAK CUSTOMERS
 TRANSPORTATION
OF LARGE
EQUIPMENTS

27. TARGET CUSTOMERS

28.  HOUSEWIVES
 WORKING
PROFESSIOANLS
 MOTHERS OF SMALL
CHILDREN
 STUDENTS
 SENIOR
CTIZENS

29. GOALS

30. 1. TO EXCEED
CUSTOMER’S
EXPECTATIONS.
2. TO ACHIEVE A
CONVERSION RATE OF
2%-3%.
3. TO SERVE ATLEAST
200 CUTOMERS DAILY.
5. TO INCREASE THE
NUMBER OF CLIENTS
SERVED BY 20%
ANNUALLY BY
SUPERIOR SERVICE
AND WORD OF MOUTH
REFERRALS.
6. TO GENRATE A
MONTHLY INCOME OF
$50,000USD IN THE
FIRST YEAR.
7. INCREASING TIE-
UPS WITH ALL THE
POPULAR SALONS IN
THE CITY.
4. TO INCREASE
NUMBER OF DOWNLOADS
TO 50,000 MONTHLY.

31. STRATEGY

32. VALUE PROPOSITION
1.USER FRIENDLY
INTERFACE
2. LOW COST
ALTERNATIVES OF
LOOKS SIMILAR TO
YOUT FAVORITE
CELEBRITY
3. FOR EVERY
PRODUCT YOU BUY,
A CERTAIN AMOUNT
DONATED TO
CHARITY.
4. PROFESSIONAL
ADVICE FROM TOP
BEAUTY EXPERTS .
1.A LARGE DIVERSE
USER BASE.
2. SUCCESSFULLY
COMPETING WITH
OTHER MAJOR
COMPETITORS.
3.COLLABORATORS
GET A SPECIAL
DISCOUNT ON
CROSSING CERTAIN
LIMIT OF
BOOKINGS.
1. A PERFECT
WORKING
ENVIRONMENT
FOR ALL THE
STAFFS AND
EMPLOYEES.
2. GOOD PAY
STRUCTURE,
OPPORTUNITY TO
GROW, JOB
SECURITY .
3. INVESTORS AND
SUPPLIERS STAY
ASSURED OF
FINANCIAL
STABILITY AND
GROWTH.

35. TACTICS

36. PRODUCT
 WE OFFER EXPERTISE
SERVICES AT YOUR DOORSTEP
WHICH ARE OFFERED AT
SALON’S AND SPA’S.
 THE SERVICES ARE DIFFERENT
FOR MEN AND WOMEN
WHICH THEN ADD SPECIAL
DISCOUNTS ON SPECIAL
OCCASSIONS .
 WE ALSO PROVIDE THE
SALON PRODUCTS AS PER
CUSTOMER’S CHOICE.

37. PRICE
a)FREE FEATURES
 THE FIRST 5 BOOKINGS WILL BE FREE
OF COST FOR ALL THE CUSTOMERS .
 NO EXTRA CHARGES ON SERVICES ON
SPECIAL OCCASIONS.
 CUSTOMERS WHO PROMOTE / SPREAD
THE WORD WILL BE GIVEN THE NEXT
TWO SERVICES FREE OF COST.
 FREE SERVICE FOR GROUP BOOKINGS (
ATLEAST 6 PEOPLE).
 PREMIUM FEATURES WHICH IS
LAUNCED AFTER 3 MONTHS OF FREE
VERSION.

38. PREMIUM FEATURES
 AFTER 3 MONTHS OF FREE TRIAL THE
CUSTOMERS WILL BE CHARGED FOR THEIR
BOOKINGS TO ENJOY THEIR SERVICES.
 FOR BOOKING APPOINTMENTS, INDIVIDUAL OR
GROUP( MINIMUM 4) CUSTOMERS WILL HAVE
TO UPGRADE TO THE PREMIUM VERSION.
 IN THE PREMIUM VERSION THERE WILL BE A
MINIMAL CHARGE FOR HOME APPOINTMENTS(
MORE THAN 4KM RADIUS).
 CUSTOMERS CAN ALSO SUBSCRIBE TO A
WEEKLY AND MONTHLY SUBSCRIPTION. IF
SATISFIED WITH OUR SERVICE THEY CAN
UPGRADE TO THE ANNUAL SUBSCRIPTION
ALSO WHERE WE PROVIDE A WIDE RANGE OF
PROFESSIONAL SERVICES WITH INCENTIVES.

39. PRICE OF APP
THE OPTIMAL PRICING
OF THE PREMIUM VERSION OF
THE APP IS:
49$

40. INCENTIVES
INCENTIVES DRIVE CUSTOMERS TO
USE THE APP MORE AND MORE AND
THUS TRIGGER PERFORMANCE.
INCENTIVES CAN BE GIVEN IN THE
FORM OF:
1. LOYALTY PROGRAMS
2. VOUCHERS
3. GIFT CARDS
4.DISCOUNTS
5. SPECIAL OFFERS
6. DISCOUNTS TO COLLABORATORS
AND SUPPLIERS

41. COMMUNICATION
 FLYERS IN NEWSPAPERS
 FACEBOOK AND TWITTER
PAGES
 INSTAGRAM POSTS.
 BLOGS AND EMAILS
 PROMOTIONAL VIDEOS IN THE
YOUTUBES.
 BANNERS IN THE SALONS
 POSTERS IN SPA AND SALONS
 SUPERMARKETS AND BEAUTY
PRODCUT VENDORS.
 BEAUTY AND FASHION
BLOGGERS.

42. DISTRIBUTION
1. GOOGLE PLAY STORE
2.IOS FOR APPLE
3.WINDOWS STORE
4.COMPANY’S
WEBSITES
5.OTHER STORES LIKE
AMAZON, SAMSUNG.
6.REFERRAL CODES

43. IMPLEMENTATION

44. I
N
F
R
A
S
T
R
U
C
T
U
R
E

47. PROCESS

48. STEP 1
•CHOOSE YOUR DESIRED SERVICE
•GIVE YOUR LOCATION
STEP 2
•ENTER OFFER CODE(IF ANY)
•CHOOSE PAYMENT OPTION
STEP 3
• A MESSAGE IS SENT TO THE SELECTED SALON
CONFIRMING THE SERVICE.
• CUSTOMER GETS A CONFIRMATION MESSAGE
MENTIONING DETAILS ABOUT THE ARRIVAL OF THE
STAFF.

49. ENVIRONMENTAL
ANALYSIS

50.  THERE SHOULD BE
CONSTANTUPGRADATION
IN THE FEATURES OF THE
APP.
 NEW FEATURES SHOULD
BE ADDED KEEPING IN
MIND THE CUSTOMER
REQUIREMENTS AND THE
ADVANCEMENT IN
TECHNOLOGY.
 THE LATEST VERSION OF
THE APP MUST BE
ADAPTABLE KEEPING IN
MIND THE CHANGING
MARKET.

51. EXHIBITS

52. MONTHLY SALES
OF BEAUTY
SALONS ON
VARIOUS SERVICES

55. S
U
M
M
A
R
Y

56. 1.EXECUTIVE
SUMMARY
2.SITUATIONAL
ANALYSIS
3.GOALS
4.STRATEGY
5.TACTICS
6.IMPLEMENTATIO
N
7.EXHIBITS

57. Created by:
Samikshya Swain
IIIT Bhubaneswar during
Summer marketing internship
Under Prof Sameer Mathur.
Prof Sameer Mathur
Marketing professor(IIM LUCKNOW)
Carnegie Mellon University
PhD and MS in marketing.