This is business plan for self service laundromat for Bangladesh. Name of the Laundromat is "Friends Launderette". Though Bangladesh has many laundry service, but it will be the first self service launderette.

1. Friend’s
Launderette

2. MGT368.01
Team 02
Presented by
Farhan Saddam Khan 1120383030
Ashura Rahman Chowdhury 1220159030
Md. Efadur Rahman 1110630030
Ahmed Mosabbir Chowdhury 1310083630
Mansura Afruj 1411078630
SK Nasif Hasan 1120157030

3. Introduction
 Our business plan is a self service launderete
is Bashundhara area.
 There are lots of young people lives without
their family.
 Our main target customer are young age
people who live in this area.
 We will lease a shop in Bashundhara besides
Apollo Hospital where we can start our
business.

4. Industry Analysis
• Future outlook and trends
• Analysis of competitors

5. Industry Analysis
• Market Segmentation
• Geographic
• Demographic
• Behavioral
• Psychographic
• Industry and Market Forecast

6. Description of Venture
 Product/Services
 Size of the business
 Office equipment and personnel
 Background of entrepreneurs
Friend’s
Launderette

7. Production Plan
Enter
Collect
coin
Buy
detergent
or bring
own
Payment
Wash
and
drying
cloths
Wait or take
some
refreshments
Collect
cloths
End

8. Production Plan
 Machine and equipment: Eight washing and drying machine, One 40 inch TV
and one coffee machine.
 Name of suppliers of raw materials: Surf Excel from Unilever, Tide and Ariel
from P&G,

9. Company’s operation
 Washing clothes
 Supervised by a manager.
 Few people to help the customers.

10. Technologies used.
 Technologies to consume less
water and electricity.
 Wi-Fi.
 Machine receiving money.

11. Organizational Plan

12. “Friends launderette” is a partnership business
Form of ownership

13.  We are six partners
 Equal capital contribution
 Share all profits equally
 same amount of
personal liability
Our partners

14. Total 1000000BDT
Personal investment 600000BDT
Bank loan 400000BDT
Start up cost

15. Role and responsibilities

16. Responsible for All financial activities
creating:
 income statement
 Balance sheet
 Cash flows statement
Finance department

17. All marketing activities
 promotion
 Run social pages
 Digital marketing
 Sales promotion
Marketing department

18.  Day to day activities
 Hiring employees
 Handling stuffs
 Deal with suppliers
Management department

19. Marketing Plan

20. Target Customers
Area Dhaka
Age 18-35
Income 30,000 – 50,000+
Social Class Upper middle class, lower upper class
Lifestyle Reformer, Explorer
User Status Primary User
Brand Loyalty True Friends
Target Marketing Strategy – Differentiated Marketing

21. Unique Selling Proposition (USP)
Our company “Friends Launderette” 3 unique selling proposition(USP):
1) First self-service laundry service.
2) Saves Time.
3) Saves Money.

22. Pricing
 Each machine costs 100 BDT for a single wash.
 One person’s laundry it’ll need two washing machines.
 Separately wash white cloths in one & other for rest.
 Amounts of money saved depends on usage pattern.
 Still saves money than indirect competitors “Bandbox” & “Washout”.

23. Positioning
“Friends Launderette” is the first and only “self-
service launderette”.
Our Company's positioning will be “Save
time” & “Save Money”.

24. Promotions Strategy
Print media
 Poster : Will give us the primary exposure within the Bashundhara R/A.
 Leaflet : Spread information about “Friends Launderette” among target
customers outside public places.

25. Digital Marketing
 Search Engine Optimization (SEO): To elevate
our websites and digital content on top of the
search result. Ex. Google AdWords.
 Social Media Marketing: Marketing via Facebook
and twitter.
 Online advertising: Banner ads in Popular
lifestyle, online newspaper, blogs and study related
websites

26.  Customers have to wash clothes by
themselves in machine
 If machine is busy with other customer
then new customer have to wait.
 Since its our new business sometimes
we have the limitations of capacity.
Assessment of risk
Weakness

27.  For business appliances are having quite a moment right now, especially laundry
systems. Amidst all the fancy TVs, phones, and fitness trackers at the show, there
were a few new washing machines getting a lot of attention.
Front loading washing machine
 Easy loading and unloading through
 large toughened glass door
 Easy to operate
 Space saving designs
New technology

28. Machine with side loading
 Electrically & mechanically interlocked
 Protective device option against single phasing,
reverse phasing & motor overload
 Basket & outer Complete stainless steel inner drum
Washer Extractor:
 Single motor drive
 Low power consumption
 Easy to operate
 Fail safe finger guard stops the machine instantly

29. Financial Plan
Pro-Forma Income Statement

30. Financial Plan
Cash flow projection (Using 2-period moving average)
2017 Tk. 2,93,600
2018 Tk. 6,37,920
2019 Tk. 4,65,760
2020 Tk. 5,51,840

31. Financial Plan
Pro-Forma Balance Sheet

32. Financial Plan
Break-even Analysis
 Fixed Cost: Tk. 6,48,000
Variable Cost: Tk. 1,80,000
Breakeven-cost: 8,28,000
Break-even quantity: 8280 times