L'Oreal Professionnel is introducing their new Liss Unlimited shampoo. The sales team will target young professionals and salons by identifying prospects through public demonstrations, existing customers, and cold outreach. They will focus on the shampoo's benefits of anti-frizz protection and scalp purification. The sales presentation will highlight the in-salon treatment experience and product features to satisfy customer needs. Common objections like price, availability, and delivery will be addressed using negotiation techniques. The team will close by assuming the sale, offering compliments, or summarizing benefits.

1. SALES PRESENTATION LOREAL
PROFESSIONEL
PRESENTED BY
Arpita Biswas
Aashan vargish
Ashwini Tiwari
Avinash Kumar

2. L’OREAL PROFESSIONAL - INTRODUCTION
 L'Oréal is a French personal care company headquartered in Clichy, Hauts-de-Seine
with a registered office in Paris.
 It was founded by Eugene Schueller in 30th July 1909.
 Chairman and CEO- Jean-Paul Agon
 Revenue- $29.87 billion (2019)
Rs 2469.23 billion (2019)
 497 patents registered in 2019.
 L'Oréal is the 1st cosmetics group with worldwide presence.
 Sales breakdown of L'Oréal products- Consumer Products (42.7%)
L'Oréal Luxe (36.9%)
Professional Products (11.5%)
Active Cosmetics (8.9%)

3. ABOUT PROKERATIN LISS UNLIMITED
 L'Oréal Professionnel Liss Unlimited Shampoo is
developed to give hair the salon feel with every hair
wash. Olive oil to give ultimate moisturization while
the Polymer AR technology combats excess hair
humidity.
 Enriched with prokeratin and kukui and evening
primrose oil, the liss unlimited range purifies the
hair and scalp providing up to four days of
anti-frizz effect, even with an eighty percent level
of humidity.

4. PROSPECT POOL
Prospect pool is a group of names gathered from various sources.
Public exhibition and demonstrations.
Orphan customers
e-prospecting
Cold canvasing
Existing customers

5. LIST OF PROSPECTS OR TARGET CUSTOMER
 Young affluent middle and upper class men and
women.
 Working professionals women.
 Salons and parlors.

6. SALES CALLING PLAN
Sales call objective
Customer sales
presentation
Customer benefit
Review customer
profile
2
3
4
1

7. CUSTOMER BENEFIT PLAN
Product feature
In salon treatment by L'Oréal professional
Select your own location and online booking
Style your hair by experts
Color your hair in 3d style.
Shampoo benefit
This will make your hair Anti-frizz.
It purifies the scalp.
Smoothens hair and gives good texture.

8. SELECTION OF PRESENTATION METHOD
Need Satisfaction Presentation
Uncover and
confirm buyer needs
Need offering to
satisfy buyer needs
Continue selling
until purchase
decision

9. PROBABLE OBJECTIONS
Sales objection is an explicit expression by a buyer that a barrier exists between the
current situation and what needs to be satisfied before buying from someone.
 Price objection
Availability objection
 Delivery objection

10. NEGOTIATION TECHNIQUES
 Prepare, prepare, prepare
Anticipate compromise
 Offer and expect commitment
 Stick to your principles

11. CLOSING TECHNIQUE
Closing technique is the process used to bring your customer to a decision, whether
it be yes or no.
Alternative closing
assumptive close
compliment close
summery of benefit

12. THANKYOU