1. FRANCHISE PROGRAM
The gold standard for the beauty industry.

2. [My lashes] are amazing. I love
how I don’t have to wear a lot of
makeup... it’s a great investment. I
recommend anyone and everyone
to come here to get your lashes
done.
– Jana P., Yelp 2/21/2012
AMAZING LASH STUDIO WAS
FOUNDED ON THE IDEA THAT
HELPING PEOPLE BECOME
BEAUTIFUL COULD ALSO BE AN
AMAZING BUSINESS.
“
”
Ph: 281.661.1999 • www.amazinglashstudio.com
Email: franchising@amazinglashstudio.com

3. What makes Amazing Lash Studio so amazing…
• Our mission statement says it all: Amazing Lash Studio is dedicated to raising the bar on perfection, lasting beauty, and professionalism in eyelash extensions
as well as promoting integrity and values in business ethics.
• Our backgrounds in international business, the healthcare and beauty fields, and in franchising have guided us as we have dedicated ourselves to refining our
business model. We are committed to bringing the highest quality and safest products in the market to our clients, to ensure that every client visit is a safe and
comfortable experience, and that every franchise owner is well-supported in their business endeavors.
• Our passion for making a difference in the beauty industry is matched by our dedication to developing studio locations, procedures, and systems of the
highest caliber. We bring together a unique set of highly trained individuals, with the common goal to become the Gold Standard for the beauty industry.
• Our dedication, honesty, and commitment to customer service are our strengths and will help us reach our goal to be the leader in the industry.
Founder, Managing Member and Secretary: Jessica Le
The driving force behind the Amazing Lash Studio concept, Jessica Le co-founded the first Amazing Lash Studio business in August 2010
and has operated that business since it first opened. With a diverse professional background in international business and healthcare,
Jessica’s true passion is to help people feel beautiful, while developing a growing and dynamic business.
Founder and President: Edward Le
As a co-founder of the Amazing Lash Studio concept, Edward has been an integral part of the development and operation since its
beginnings. Also with a broad-ranging career in business with multinational corporations as well as in the healthcare industry, Edward’s
drive and experience focus on the development of systems and procedures that help make businesses run efficiently.
Chief Executive Officer: John Leonesio
A franchise industry legend, John Leonesio is renowned for his ability to bring convenient and affordable services to consumers. He is
the founder of Massage Envy, now a 1,000+ unit nationwide franchise. John also co-founded“Q”the Sports Club and Scandinavian Health
Clubs, but that’s not all. For the last four years, he has served as the Chairman and CEO forThe Joint, a chiropractic franchise he grew from
12 to nearly 500 units. John is also the co-owner of another emerging franchise system, RedLine Athletics.
Today, John Leonesio brings decades of experience and leadership to Amazing Lash Studios, the first franchise specializing in eyelash
extensions and eyelash-related products for women. John’s unparalleled knowledge of franchising, coupled with his ability to build
successful‘household’brands, makes him a huge asset to the company…and its franchisees.
The Amazing Lash Studio Executive Team – Dedicated to Greatness

4. AN ON-TREND OFFERING,
WITH PLENTY OF
GROWTH POTENTIAL
[The] eye lash extension craze
has reached new heights…
Long, luscious lashes are
everywhere you look these
days, from the pages of glossy
fashion magazines to the red
carpet to reality TV… stars
have inspired millions of other
women to do the same.
– ABC’s Good Morning America
“
”
1
1 - http://abcnews.go.com/blogs/health/2011/11/30/extreme-eyelashes-are-eyelash-extensions-the-answer/

5. A New Experience and
Opportunity in the Beauty
Industry
What exactly are eyelash extensions?
Eyelash extensions are semi-permanent and made from synthetic fibers
designed to replicate the curve and size of natural lashes. Each lash is applied
one by one to clients’own natural lashes.
The extensions we use are made of soft and lush fibers with a high gloss
finish. Amazing Lash Studio carries different colors, lengths, thicknesses,
curls, and materials – including mink lashes.The customizable combinations
to fit each client’s specific look are nearly endless. With proper care and
regular maintenance visits, lash extensions can last a long time, with
touch-ups usually needed about every two to four weeks, depending on the
clients’natural lash growth cycle and personal preferences.
And, of course, our products and services are SAFE. Synthetic eyelashes are
adhered about one millimeter away from skin and Amazing Lash Studio only
uses pharmaceutical grade adhesive, which never comes in contact with skin.
An Amazing Opportunity
to Stand Out From the Rest
• Be the vanguard in your area, operating in a fairly new market niche, with
very few competing franchise systems.
• Leverage a specialized business model, featuring streamlined, patent
pending application procedures, that is head and shoulders above other
independent salons.
• Manage a year-round, appointment-based, recurring business concept that
allows you to accurately project business volume and adapt for growth
accordingly.
• Provide top-quality, in-demand services with a broad target customer base;
busy women of all walks of life – a wide range of age groups and economic
profiles – seek out the low-maintenance lifestyle and beauty of lash
extensions.
• Take advantage of multiple potential revenue streams: lash services
including initial full sets, partial sets and touch-ups, highlights (colored
lashes), and eyebrow threading plus mascaras, lash conditioning serums, and
other private label beauty and skin care products.
The beauty industry… is plowing more time and money
into products [including] lash-by-lash extensions…
cosmetics executives are rushing to satisfy volume
seekers’voracious appetite for full, separated lashes.
– The Wall Street Journal
“
”
2
2 - http://online.wsj.com/article/SB10001424052748703894304575047612960253270.html

6. World-Class Franchise Support
• Complete pre-opening training, at both a corporate location and onsite in your territory, including hands-on training for your stylists, using our
patent-pending, efficiency-driven lash application techniques.
• Start-up assistance including advice on site selection, recommended studio layouts, equipment requirements, décor specifications, and more.
• Automated business systems, including recommendations on remote operated cameras to monitor the studios, plus software and phone systems that allow
for seamless communication across locations.
• A comprehensive confidential operations manual that provides you with details on our specialized procedures plus client service policies, operational
standards, and more.
• Ongoing support, including periodic visits to your studios, refresher training, and access to our experienced support team.
• Alliances and relationships with approved vendors and established suppliers, and access to customized, top-rated business management software.
• Local marketing, branding and advertising assistance, including presence on the corporate umbrella website; plus guidance attracting and retaining clients
through promotions, membership programs, service packages, referral discounts, and more.
Ph: 281.661.1999 • www.amazinglashstudio.com
Email: franchising@amazinglashstudio.com
Amazing Lash Studio has grown and flourished even beyond
our own expectations, and we’re excited to offer this same
growth opportunity to franchise owners, backed by the
knowledge and expertise we’ve gathered over the years.
– Edward Le, Director & President,
Amazing Lash Studio Franchise, LLC
“
”

7. Whether the goal is to open a single studio to
start, or to open multiple locations on an
agreed -upon schedule, we have developed
the business structures, the operational tools,
and the support functions needed for
franchise owners to run an efficient, well
planned business – all in a popular and
growing market niche.
AN ESTABLISHED
BUSINESS MODEL
DESIGNED FOR
GROWTH.
BEFORE AFTER

8. SCHEME - A
SCHEME - B
SCHEME - C
Today’s real estate market is extremely compelling for business owners; available
space and lease terms are far more accessible and negotiable than ever before.
The Amazing Lash Studio support team will help you identify, build-out, and equip
your studio locations.
• Flexible. Our studios work in a variety of retail settings, typically near upscale
boutiques or in higher-end lifestyle retail centers.
• Efficient. Studio locations can range from 1,000 to 2,500 sq. feet. We anticipate
that most will fall between 1,500 and 2,100 sq. feet, with a variety of layout options
and treatment room counts.
• Professional. Each of our studios carries forward our distinctive exterior and
interior design elements, approved décor elements, colors and furnishings.
Single Unit
The total investment necessary to begin operation of a single unit Amazing Lash
Studio franchise ranges from $200,000 to $340,500.
Area Representative
The total investment necessary to begin operation of an Amazing Lash Studio area
representative business, which involves recruiting and establishing new Amazing
Lash Studio franchisees in a particular development area and providing on-going
support and assistance to those franchisees, ranges from $212,500 to $663,500.
State-of-the-art Studio Space
THE INVESTMENT
Ph: 281.661.1999 • www.amazinglashstudio.com
Email: franchising@amazinglashstudio.com

9. *Refer to the Franchise Disclosure Document for detailed information and explanations.
Relaxing and truly ‘amazing.’ The lashes feel
like I’m not even wearing any and I get
compliments on them all the time, no one
realizing they aren’t really mine! ...This time
every two weeks is something I really look
forward to. I highly recommend that you all
check out Amazing Lash Studio... you won’t
be sorry!!
– Jessica C., Citysearch 11/1/10
“
”
Estimated Start-up Costs*
Single Unit
TYPE OF EXPENDITURE LOW COST HIGH COST
Initial Franchise Fee $39,000 $39,000
Architect, Plans & Designs $2,500 $7,500
Lease Expenses, Improvements,
& Security Deposits $94,000 $176,000
Office/Computer Equipment,
Signage & Supplies $34,750 $65,000
Initial Training Costs (per person) $250 $3,000
Grand Opening Marketing $10,000 $10,000
Permits, Licenses & Insurance (first year) $2,000 $5,000
Professional fees (first year) $2,500 $5,000
Additional Funds (3 months) $15,000 $30,000
TOTAL $200,000 $340,500
Area Representative
TYPE OF EXPENDITURE LOW COST HIGH COST
Area Representative Fee $150,000 $500,000
Training Travel & Expenses $1,000 $3,000
Franchise Law Compliance $1,000 $10,000
Office/Computer Equipment $1,500 $13,500
Insurance (first year) $1,000 $5,000
Advertising (first year) $30,000 $60,000
Professional Fees $3,000 $12,000
Additional Funds (3 Months) $25,000 $60,000
TOTAL $212,500 $663,500

10. What it takes to join Amazing Lash Studio
• We are seeking motivated business professionals who can embark with us on this exciting business venture,
and who can also appreciate our passion for helping to make people beautiful.
• Whether individual business owners or ownership teams, we are looking for franchise candidates who can
demonstrate they have the drive, the solid business management skills, and an understanding of what it takes to
provide great customer service.
• You don’t need to have experience in the beauty or salon industry; you can hire the appropriate staff and your
initial stylists will be trained by our skilled master trainers in the use of our exclusive techniques.
To be eligible for the Amazing Lash Studio program, you must have a minimum of $50,000 in liquid capital to
invest in a single unit franchise; or $150,000 in minimum liquid capital for an Area Representative agreement.

11. Going to great lengths
We focus our efforts on being the best at our signature
service: applying eyelash extensions. In a very short
time, Amazing Lash Studio has grown – both in our
number of satisfied, loyal clients and in our number of
locations – to quickly become a recognized brand
name in our founding city of Houston and beyond.
Now, we have a vision: to bring our specialized services
to more and more cities across the nation…
READY TO DO
SOMETHING
AMAZING?
Take the next step toward this
incredible opportunity.
CONTACT US TODAY.
281.661.1999
www.amazinglashstudio.com
franchising@amazinglashstudio.com

12. This advertisement is not an offer to sell a franchise or the solicitation of an offer to buy a franchise. It is for general informational
purposes only. A franchise offer can only be made after delivery of an effective franchise disclosure document filed first with the
appropriate agencies of the respective filing states, as applicable. Acceptance of such filing by a state agency does not
constitute approval or endorsement of the disclosure document by the applicable state agencies.
AMAZING LASH STUDIO FRANCHISING, LLC
2470 Gray Falls Drive, Suite 285
Houston, TX 77077
Phone: 281.661.1999
Website: www.amazinglashstudio.com
Email: franchising@amazinglashstudio.com