online flower business...presented to_tasnuva farin

1. BUSINESS PLAN
SUBMITTED BY-GROUP 1
SUBMITTED TO-TASNUVA FARIN
Sayem-al-rashid sarker 16-32849-3
Nahid fatema priam 16-31426-1
Mariam hossain sohana 16-32843-3
Kaniz fatema koli 16-32855-3
Aninda roy 16-32912-3

2. COMPANY NAME
THE NAME OF OUR COMPANY IS FIORIBD. FIORI MEANS FLOWER IN ITALIAN
LANGUAGE. AS WE ARE SELLING FLOWERS AND RELATED PRODUCTS WE LOOKED
FOR A NAME THAT IS FLOWER RELATED. THE NAME SHOULD GIVE THE POTENTIAL
CUSTOMERS INSTANTLY SOME IDEA ABOUT WHAT OUR COMPANY IS ALL ABOUT.
WE ALSO MADE SURE THAT THE NAME HASN'T BEEN TAKEN ALREADY BY ANY
OTHER LOCAL COMPANY (COPYRIGHTS, LEGAL ISSUES ETC).

3. PUNCH LINE & OFFICE LOCATION
• PUNCH LINES ARE THE NEED FOR ADVERTISING THE PRODUCT AS THEY ARE
UNIQUE AND BE DIFFERENT. IT CORRECTLY EXPRESSES THE POSITIONING
STRATEGY OF THE BRAND. A BAD PUNCH LINE CAN KILL A GOOD PRODUCT.
OUR PUNCH LINE IS "BRING THE SMILE".
• OFFICE LOCATION:151/2 EAST BADDA, DHAKA.RENT COST IS LOW THERE.
GOOD TRANSPORTATION. CLOSE TO SUPPLIERS AND CUSTOMERS.

4. LOGO

5. MISSION & VISION
• MISSION:THE MISSION OF OUR BUSINESS IS TO HAVE A TOP QUALITY STAFF THAT
SERVES OUR CUSTOMERS' EMOTIONAL AND SENTIMENTAL NEEDS WITH TOP QUALITY
FLORAL PRODUCTS AND EXCEPTIONAL SERVICES WHICH EXCEED OUR CUSTOMER
EXPECTATIONS. WE WILL ALWAYS ENSURE THE RIGHT CHANGES TOWARDS
IMPROVEMENT AND INNOVATION IN ALL OUR OPERATIONS.WE COMMIT OURSELVES
TO:SERVE OTHERS EQUALLYEXERCISE PROPER COMMUNICATION SKILLRESPECT THE
DIGNITY OF EACH CLIENTSPROMOTE HONESTY AT ALL TIMES.
• VISION:OUR BUSINESS WILL CONTINUE TO BE THE LEADER IN PROVIDING FLORAL
PRODUCTS IN DHAKA CITY. OUR FLOWER SHOP WILL MAINTAIN A TRADITION OF
EXCEEDING CUSTOMERS EXPECTATIONS AT A REASONABLE PRICE. OUR BUSINESS
WILL CONTINUE TO GROW A PROFITABLE BUSINESS BY BUILDING REPEAT CUSTOMERS
AND EXPANDING OUR MARKET AREA. OUR BUSINESS WILL PROVIDE

6. DETAILS OF
PRODUCTS OR
SERVICES
TAKING FLOWER BUSINESS TO NEXT LEVEL BY
MAKING IT SOLELY ONLINE BASED. ALSO AS
THESE TWO ARE SOMEWHAT RELATED THERE
WILL ALSO BE DECOR SERVICE. BUT THE DECOR
SERVICE WILL NOT BE ENTIRELY HANDLED BY US.
RATHER WELL BE MORE LIKE A MIDDLE MAN,
SETTING UP CUSTOMERS WITH DECOR VENDORS
AND TAKING A COMMISSION OUT OF THE DEAL.
WE PRODUCE FLOWERS IN VARIOUS FORM,
FLOWER BOUQUET, GIFT SETS, BULK BUYING,
FLOWERS FOR VARIOUS OCCASIONS. DECOR
SERVICE FOR VARIOUS OCCASIONS SUCH AS
WEDDING, BIRTHDAY PARTY, COMMERCIAL

7. DETAILS OF REACHING TARGETED
CUSTOMERS
• WE ARE AVAILABLE IN ONLINE, FACEBOOK AND APP. NOWADAYS PEOPLE ARE
VERY MUCH ACTIVE IN SOCIAL MEDIA AND ONLINE. SO WE STARTED THIS
ONLINE BUSINESS TO REACH OUR CUSTOMERS VERY EASILY. WE ARE AVAILABLE
ON OUR WEBSITE (WWW.FIORIBD.COM) , CONTACT WITH CUSTOMER AFTER
PLACING THE ORDER (FROM 8 AM TO 10 PM)APP AND FACEBOOK 24/7.
CUSTOMERS CAN PLACE ORDER ANYTIME.

8. DURABILITY OF THE PRODUCTS AND
SERVICES
• FRESH FLOWERS ARE ALWAYS ADORABLE. FOR US ONE OF THE MOST CHALLENGING
THINGS IS DECIDING THE RIGHT FLOWER IN ANY WEDDING, OCCASION. THE USE OF
SEASONAL FLOWERS PROVIDES A BEAUTIFUL EFFECT OF CURRENTLY GROWN FLOWER
AT REASONABLE PRICE. FLOWERS THAT ARE IN BLOOM LAST A LOT LONGER.WE
MAINLY USE SEASONAL FLOWER IN ANY WEDDING AND OCCASION. ROSES, LILIES,
DAISIES ARE AVAILABLE IN ALL AROUND THE YEAR. WITH THEM WE USE TULIPS,
PEONIES IN SPRING, ORCHID IN SUMMER, MOKARA ORCHID AND SUNFLOWER IN FALL
SEASON.THERE IS ANOTHER WAY TO KEEP FLOWER FRESH. CUT THE STEMS AT AN
ANGLE AND CHANGES THE WATER AT LEAST EVERY OTHER DAY. AND USE THE
FLORAL PRESERVATIVE, NOT COPPER PENNIES.WE PROVIDING FRESH FLOWER TO OUR
CUSTOMER. SO THE FLOWER WILL BE DURABLE UNTIL THE END OF ANY PROGRAM.

9. PRICE
• AS WE START A NEW BUSINESS PRICE IS CHEAPER THEN LOCAL SHOP IN SOME CASES
AS THE OPERATION COST WILL BE LOWER .WE TAKE A LOW AMOUNT OF DELIVERY
COST FROM THE CUSTOMER. PRICE LARGELY DEPENDS ON HOW MUCH ORDER WE
GET. THE MORE ORDER WE GET THE MORE WILL BE SPENT ON BUYING FROM
RETAILERS.HERE WE GIVE A SHORT LIST OF PRICING-
• ROSE45TK
• TULIPS90 TK
• SUNFLOWERS90 TK
• ORCHID210TK
• WHITE LILIES120 TK

10. UNIQUENESS OF THE PRODUCTS
WE ARE GOING TO SELL OUR PRODUCTS IN ONLINE. SO IT IS DIFFERENT FROM
OTHERS LOCAL SHOP. THERE IS HEAVY TRAFFIC JAM IN THE ROAD AND A PRICE
OF FLOWER IS VERY HIGH. PEOPLE CAN ORDER FLOWERS IN ONLINE AND WE
DELIVERED IT. IT HELPS PEOPLE TO AVOID HEAVY TRAFFIC JAM AND ALSO SAVE
THEIR TIME. WE SEND FRESH FLOWERS FOR EVERY OCCASION. CUSTOMERS WILL
FIND THE PERFECTS FLOWERS BOUQUETS. WE DELIVERED FLOWERS WITHIN 45
MIN.

11. TARGET MARKET AND
CUSTOMERS
WE PROVIDED OUR SERVICE IN DHAKA. IN FUTURE WE TRY
TO GROW OUR BUSINESS IN WHOLE COUNTRY. FOR THE
INITIAL PHASE THE BUSINESS WILL LOOK FOR CUSTOMERS
AROUND BANANI, GULSHAN AND AREAS CLOSE TO THESE
TWO. IT IS NEAR FROM OUR OFFICE. PEOPLE ARE
AFFLUENT IN GULSHAN & BANANI.

12. GROWTH TRENDS IN THIS BUSINESS
1)THE MARKET IS DIVIDED INTO GROUPS ACCORDING TO THE CONSUMERS BEHAVIOR TOWARDS THE PRODUCTS.
2) THINGS TO CONSIDER ARE OCCASIONS, THE BENEFITS CONSUMERS GET FROM IT, AND THEIR ATTITUDE TOWARDS
THE PRODUCT.
3)WE RECOGNIZE THE NEED FOR MATERIALS FOR THE GROWING ECONOMY.
4)WE WILL DISTINGUISH OURSELVES BY MARKETING PRODUCTS NOT AVAILABLE TO OTHERS. IT IS EMPHASIZE TO SELL
PRODUCTS WITH GREAT QUALITY BUT AFFORDABLE PRICES. OCCASIONS GREATLY INFLUENCED THE CHOICE OF
BUYERS TO BUY THE PRODUCTS. WE HAVE ARRANGEMENTS FOR ALL OCCASIONS.
5) WE ESTABLISHING PARTNERSHIPS WITH ANY EVENT ORGANIZER WHERE WE SHALL PROVIDE THE FLOWERS FOR THE
EVENTS AND ARRANGED IT ACCORDING TO THE CLIENTS CHOICE. THIS PARTNERSHIP PAVES A WAY FOR THE
BUSINESS TO GROW AND THE GROWTH POTENTIAL FOR THIS BUSINESS IS HIGH. THE MARKET TRENDS WILL
CONTINUOUSLY INCREASE.
6) THE PRICE OF FLOWERS GOES HIGH DUE TO THE DEMAND ESPECIALLY DURING SPECIAL OCCASIONS.

13. PRICING POWER
Name of the
flowers
Price in local
shop
Price in FIORI
Rose 50 45
Tulips 100 90
Sunflower 110 90
White lili 140 120
Orchid 220 210

14. CASH FLOW
Months Total Cash Inflow Total Cash Outflow Cash in Hand
January 500000 470000 30000
February 95600 63500 32100
March 95300 93000 2300
April 251500 236000 15500
May 391000 349000 42000
June 373700 354000 19700
July 677200 670000 7200
August 984700 951000 33700
September 1036300 1011000 25300
October 1054200 1047000 7200
November 1308600 1149000 159600
December 1608700 1477000 131700

16. COMPETITION
FIORIBD DOES NOT HAVE ANY DIRECT COMPETITORS IN
ITS LOCATION.CURRENTLY NO ONE IS DOING SUCH
THINGS AT OUR TARGETED PLACE. OUR INDIRECT
COMPETITORS FOR NOW WILL BE PHYSICAL STORES.
MUCH OF THE SUCCESS WILL DEPEND ON HOW MUCH
MORE VALUE ONLINE FLOWER SHOPS CAN PROVIDE TO
CUSTOMERS OVER PHYSICAL STORES. THERE IS ALSO AN
INCREASE OF COMPETITION FROM OTHER SURROUNDING
RETAILERS SUCH AS SUPERMARKETS, ONLINE STORES
AND SERVICE STATIONS.THE COMPETITION THAT
FIORIBD FACES IS ONLINE COMPETITORS. THESE ONLINE
FLORISTS GO BEYOND WITH THEIR SERVICE WHERE
CUSTOMERS ARE ABLE TO PURCHASE FLORAL
ARRANGEMENTS ON THE INTERNET . THESE SERVICES
ARE OFFERED BY ROSE ONLY,
FLOWERSFOREVERYONE.COM, INTER FIORI AND MANY
OTHERS. THEY ALSO OFFER NEXT DAY DELIVERY, BUT
LACK WHEN IT COMES TO CUSTOMERS CHOOSING AND

17. GROWTH
THE FOLLOWING WAYS WE CAN EXPAND THE FLORIBD BUSINESS IN FUTURE.
♢USING TECHNOLOGY TO DEVELOP LOYAL, FREQUENTLY-BUYING MALE CLIENTS INSTEAD OF TRADITIONAL WALK IN
RETAIL SHOPPERS.
♢DESIGNING AND SELLING INNOVATIVE, HIGH QUALITY FRESH FLOWER ARRANGEMENTS USING A VERITY OF DESIGN,
STYLES, FLOWERS AND CONTAINERS.
♢CREATING A STOREFRONT THAT RESEMBLES ART GALLERY WITH FRESH AVANT GRADE FLORAL ARRANGEMENTS
DISPLAYED LIKE ART.
♢OFFERING ADDITIONAL PRODUCTS, INCLUDING GOURMET CHOCOLATES AND ORIGINAL ARTWORK FROM LOCAL
ARTISTS.
♢COMMUNICATING WITH POTENTIAL CUSTOMERS THROUGH DIRECT MAIL, PRINT ADVERTISING AND AN EASY TO USE
WEBSITE.

18. MARKETING MIX
PRODUCT MIX:-THE PRODUCT MIX SHOWS THAT THE TWO MAIN ITEMS THAT ARE IN
DEMAND ARE BOUQUETS AND GIFT BASKET & HAMPERS. THIS SHOWS THE TREND
THAT CUSTOMERS ARE BUYING ITEMS THAT ARE READY FOR GIFTING TO SOMEONE,
IT'S SEEN AS MORE CONVENIENT FOR THE CUSTOMER
DISTRIBUTION CHANNELS:-CURRENTLY FIORIBD HAS ONE MAIN DISTRIBUTION
CHANNEL WHICH IS ITS ONLINE SHOP. WE WANT TO ESTABLISH OTHER WAYS TO
REACH OUR CUSTOMERS. WE HAVE CONSIDERED ESTABLISHING AN ONLINE SERVICE
WHERE CUSTOMERS ARE ABLE TO VIEW THEIR PRODUCTS, SELECT AND ORDER WHAT
THEY WANT AND GET IT DELIVERED.THE COST OF SETTING UP A WEBSITE CAN COST
AROUND 5000TK AND WILL NEED ONGOING SUPPORT TO MAINTAIN AND UPDATE
THE SERVICE, OR IT CAN BE MADE FREE BY DOING IT YOURSELF. THIS WOULD BRING
ANOTHER ADVANTAGE TO THE BUSINESS, AS THE COMPETITORS ARE TRADING
ONLINE IT PUTS FIORIBD ON A LEVEL PLAYING FIELD TO MARKET ITS PRODUCT
OUTSIDE OF ITS CURRENT DEMOGRAPHIC.

19. PRICE:-AS OUTLINED ABOVE FIORIBD'S MAIN CONCERN IS TO DELIVER THE
HIGHEST QUALITY OF CUSTOMER SERVICE, STAFF ARE ENCOURAGED TO MAKE
THE CUSTOMER FEEL WELCOMED AND VALUED BY GREETING THEM AS SOON AS
THEY CALL IN THE SHOP. THEY ARE TO LIAISE WITH THE CUSTOMER AND DIRECT
THEM TO THE PRODUCT THAT THEY DESIRE. STAFFS ARE ADVISED TO INFORM
CUSTOMERS ON SPECIAL PROMOTIONS AND DISCOUNTS THAT MIGHT BE ON
OFFER.PRICE IS LOWER FROM LOCAL SHOP.

20. PROMOTIONAL ACTIVITIES
1)SOCIAL MEDIA
2)ADVERTISING
3)RUN A CONTEST
4) OFFER SPECIAL DEALS
5) REWARD LOYAL CUSTOMERS
6) DONATING FLOWERS TO COMMUNITY EVENTS

21. HRM
• RECRUITING: WE WILL CREATE A UNIT THAT SPECIALIZES IN RECRUITMENT, WHICH IS A
FUNCTION OF STAFFING. STAFFING IS MAKING SURE THE COMPANY HAS THE RIGHT NUMBER
OF EMPLOYEES WITH THE RIGHT KNOWLEDGE AND SKILLS IN THE RIGHT PLACE IN THE
ORGANIZATION. THE RECRUITMENT DEPARTMENT WILL SEEK TO FILL THE VACANCIES WITHIN
THE ORGANIZATION. IT WILL ADVERTISE VACANCIES, SCREEN APPLICANTS, PERFORM INITIAL
INTERVIEWS, UNDERTAKE NECESSARY BACKGROUND CHECKS, EXTEND OFFERS OF
EMPLOYMENT AND ASSIST IN THE ON BOARDING OF NEW EMPLOYEES.
• TRAINING AND DEVELOPMENT:WE WANTS TO HAVE A SEPARATE TRAINING AND DEVELOPMENT
UNIT IN OUR HR DEPARTMENT. THESE HR SPECIALISTS WILL FOCUS ON RUNNING NEW
EMPLOYEE ORIENTATION. IT WILL DEVELOP AND IMPLEMENT A PROGRAM OF CONTINUOUS
TRAINING AND EDUCATION FOR EMPLOYEES TO KEEP THEIR SKILLS SHARP AND UP TO DATE.
THE UNIT WILL ALSO COORDINATE WITH THE COMPENSATION AND BENEFITS ADMINISTRATION
UNIT REGARDING ANY REIMBURSEMENTS OFFERED TO ELIGIBLE EMPLOYEES FOR OUTSIDE
EDUCATION AND TRAINING..

22. WE GIVE OUR EMPLOYEES SOME FRING BENEFITS-
• SNACKS(E.G. COFFEE,TEA,DONUTS,CANDY)
• HOLIDAY GIFTS WITH A LOW FAIR MARKET VALUE.
• QOCCASIONAL MEAL AND TRANSPORTATION MONEY WHEN A EMPLOYEE MUST
WORK OVERTIME.
• FLOWERS,FRUITS,BOOKS ETC PROVIDED UNDER SPECIAL CIRCUMSTANCES(E.G
ILLNESS OR FAMILY CRISIS)
• OCCASIONAL PARTIES OR PICNICS FOR EMPLOYEES AND THEIR GUESTS.
• EMPLOYEE ACHIEVEMENT AWARDSOVER TIME PAID BASED ON OVER TIME
RATEDECENT
• WORK WITH SAFE WORKING CONDITIONS AND FREE OF BULLYING AND FREE OF
HARASSMENT.

23. MANAGER(FLORAL DEGINER)
WE HAVE 2 FLORAL DEGINER.THEY CUT,ARRANGE,DRIED AND SILK FLOWERS TO MAKE
DECORATIVE DISPLAYS.THEY ALSO HELP CUSTOMERS TO SELECT FLOWER.THEIR WORKING
HOURS VARY WITH THE WORK SETTING.OUR FLORAL DEGINERS HAVE HIGH SCHOOL
DIPLOMA.
THEIR WORK
• SELECTING FLOWER ACCORDING TO FRESHNESS,SEASONALITY FOR DECORATION.
• CREATING ORIGINAL BOUQUETHELPING CUSTOMERS CHOOSE THE RIGHT FLOWER FOR
PARTICULAR OCCASION.
• ATTENDING SPECIAL FUNCTIONS AND EVENTS TO CREATE FLOWER DISPLAYS.
• BASIC ADMINISTRATION TAKES SUCH AS BOOK KEEPING.

24. BENEFITS
• THEY EARN 36000-60000 EVERY YEAR.
• THEY CAN RUNNING THEIR OWN BUSINESS BY EARNING EXCESS MONEYTHEY
HAVE MORE AUTHORITY.
• THEY GET MEAL BREAKGROUP INSURANCESICK LEAVEPROFIT
SHARING(20%)STUDENT LOAN CONTRIBUTION.

25. ACCOUNTABILITY IN THE WORKPLACE
• EMPLOYEES BEING PRESENT FOR THEIR ENTIRE REQUIRED SHIFT
• EMPLOYEES COMPLETING ANY TASKS THAT HAVE BEEN DESIGNATED TO THEM
• EMPLOYEES BEING RESPONSIBLE FOR THE SPECIFIC DUTIES THAT GO ALONG WITH
THEIR JOB
• EMPLOYEES BEING CONSISTENT IN DOING THE RIGHT THING IN ALL ASPECTS
PERTAINING TO THEIR JOB
• EMPLOYEES WORKING TOGETHER TOWARDS A COMMON GOAL FOR THE BUSINESS
• MONITOR PROGRESS:MONITORING EMPLOYEES PROGRESS WILL HELP MOTIVATE
THEM TO BE MORE PRODUCTIVE AND ACCOUNTABLE. IT IS ONLY NATURAL THAT
WHEN WE KNOW SOMEONE IS WATCHING OUR PROGRESS THAT WE WILL TRY TO
PERFORM TO OUR BEST ABILITIES. ALONG WITH MONITORING EMPLOYEE PROGRESS,
IT IS EQUALLY IMPORTANT TO SHARE PROGRESS REPORTS WITH THEM SO THEY MAY
LEARN WHAT AREAS NEED MORE ATTENTION AND WHAT AREAS THEY ARE

26. MANAGER'S INCENTIVE COMPENSATION PLAN
• SET PROPER NEW BUSINESS GOAL
• SDETERMINE TARGET COMPENSATION LEVELE
• STABLISH A BASESTART WITH A HIGH BASEADD PERFORMANCE INCENTIVES
• BONUSES FOR EXCEEDING TARGETSFINANCIAL CONSIDERATIONS

27. HANDLING MAJOR PROBLEMS
PROBLEMS
○INCREASING RETAIL COSTS
○INCREASING COMPETITIONIN
○FLEXIBLE INCOMEPOOR TIME MANAGEMENT
MAJOR PROBLEMS
○FAILURE TO PLAN
○NATURAL DISASTER
○FALLING SALES

28. SOLUTION
• WE HAVE A STRATEGIC PLAN WITH OUR VISION,GOALS AND SOME MARKET
ANALYSIS.WE DEVELOP OUR PLAN WITH A DETAILED BUDGETS,CASH FLOW AND
BREAK-EVEN ANALYSIS.WE CREAT MOST OF WHAT WE NEED WITH A FEW
FLOWCHARTS,MIND MAPS,PROJECT CHARTS AND OTHER BUSINESS STRATEGY
DIAGRAMS.
• WE HAVE A PLAN FOR RELIABLE PRIMARY AND SECONDARY FLOWER
SUPPLIERS. HAVING MORE THAN ONE ACCOUNT WITH A WHOLESALE FLORIST IS
A STRATEGY THAT WILL ENSURE THE STEADY FLOW OF QUALITY PRODUCT IN A
WIDE RANGE OF VARIETIES. COUNTING ON ONE WHOLESALE FLORIST FOR ALL
YOUR FLOWER NEEDS CAN BE A BIT OF A GAMBLE. BY ESTABLISHING
RELATIONSHIPS WITH MORE THAN ONE WHOLESALER, YOU WILL INCREASE YOUR
CHANCES OF OBTAINING SPECIFIC FLOWER VARIETIES AND HARD TO FIND
ITEMS.

29. • A PERFECT PLAN IS TO HAVE MANY PRIMARY LOCAL WHOLESALER . WHEN A BRIDE NEEDS A
SPECIFIC FLOWER AND YOUR PRIMARY LOCAL WHOLESALER FALLS THROUGH, WE ALWAYS
HAVE AN OPTION FOR OVERNIGHT DELIVERY OF FRESH CUT FLOWERS FROM ANOTHER
PRIMARY WHOLESALER. THIS CAN NOT ONLY SAVE OUR BUSINESS BUT ALSO MAKE OUR
BUSINESS. IT WILL ENABLE US TO BUILD A BUSINESS REPUTATION OF RELIABILITY AND
ACCOUNTABILITY.
• THE REALITY OF A NATURAL .DISASTER IS SOMETHING ALL BUSINESS OWNERS NEED TO BE
MINDFUL OF. IF OUR AREA IS AFFECTED OR IF OUR LOCAL WHOLESALER CANNOT OPERATE,
OUR BUSINESS WILL BE DOWN AS WELL. IN THE TIME OF A NATURAL DISASTER SYMPATHY
FLOWERS MAY BE IN DEMAND. HAVING A SECONDARY WHOLESALE FLORIST IN A DIFFERENT
GEOGRAPHIC AREA WILL INCREASE OUR CHANCES OF BEING ABLE TO OBTAIN FLOWERS AND
FILL ORDERS.
• AS OUR BUSINESS GROWS US NEED TO HAVE A PLAN FOR KEEPING UP WITH ORDERS,
SCHEDULING/ BOOKING EVENTS, PROCESSING FLOWERS, MAKING ARRANGEMENTS, GETTING
FLOWERS, MAKING DELIVERIES, AND RUNNING THE SHOP. WITH MORE ORDERS WE WILL NEED
MORE HANDS, MORE FLOWERS, AND MORE HOURS. DOCUMENT A SUSTAINABLE BUSINESS PLAN
FOR YOUR EXPANSION AND BUILD IN REDUNDANCY FOR FLOWER SOURCING.

30. THANK YOU