The author used several techniques to attract their audience and engage readers. First, they featured an image of an artist wearing a tape over their mouth with a serious expression, creating intrigue. Accompanying text mentioning an "unspoken past" and things the artist has "regretted" builds mystery and curiosity. Dark colors and a black and white aesthetic for the main image emphasize the serious tone and importance of the story being told. The author positioned the story as an "exclusive" interview to make readers feel special for learning more about the idol and encourage them to continue reading.