The document discusses selecting fonts and clothing for a pop music artist's logo and music video. Three specific fonts were narrowed down, with blue chosen for the logo to break conventions. Two dresses above knee length were selected - one bright colored and one little black dress. The dresses tuck in at the waist to showcase the artist's body and sell her image in line with common pop music video aesthetics.

6. SPECIFICTYPE STYLES
From the type styles that I found I have narrowed it down the three different
fonts and from there I have used colours that are often associated with the
pop genre to make them more specific to the identity I am trying to create.

11. Final Font
Out of my specific type styles I have chosen to use this one as I think this will be a good
font for the logo of my artist. I believe that it will increase the individual identity of the
artist that I am making and having a logo, and therefore a brand, will help sell the artist’s
image as well as their music. I have chosen blue as the colour as it is often used for males
and I wanted to break this convention by applying it to my female singer. I have also
chosen the block like font as a lot of existing artists have simple logos with block text and I
have chosen to do the same.

12. CLOTHES
For the performance section of my music video my star will be wearing 2
different dresses. The clothes in pop music videos are often quite sexualised
which is why I wanted the dress to be anything above knee length. As pop
videos include a lot of bright colours I wanted to find dresses that are a
bright colour or that have bright colours on them, with the exception of the
black dress which is often known as ‘the little black dress’. I also wanted the
dresses to tuck in at the waist or possibly show the waist so that it shows the
form of the artists body as a way to sell her image.

14. SPECIFIC
CLOTHING
Out of the research that I did into the different types of clothing I then
looked at the different clothes that my artist had. There are many
dresses to choose from as they all fit within the specification I was
looking for. I had my artist try on all of the dresses so that I could see
which would work best on her as well as to see which would work best
for the pop genre.