2. •
Egmount Group publishes the magazine,
Egmont Magazines publish a range of top
quality market-leading children’s magazines.
•
This magazine focuses on mainstream pop
music.
•
The target demographic is teenage girls aged
13-15 years.
•
We Love Pop has built up a following of more
than 135,000 readers across print, online and
social media, becoming the market leader in
the teen music magazine department.

3. •
They have used bright colours which connote
fun and energy, this appeals to the target
audience of 13-15 year olds.
•
Mostly sans-serif font has been used which
signifies that the magazine has a more
relaxed approach.
•
The picture to text ratio is about 70% which
connotes that they are targeting a younger
audience who don’t read as much.
•
The images are mostly of male pop stars
which signifies that this magazine appeals to
teenage girls.
•
The pictures also relate to the writing so it
easier to find the articles that you want to
read about.

4. •
The masthead is at the top right hand corner so
that the brand identify is fluent through the
magazine.
•
The mode of address is informal and chatty –
using mostly slang to relate back to the target
audience which is teenage girls aged 13-15,
who mostly likely use the same style slang.
•
They have also used direct motive address like
‘your’ to entice the audience to read the
magazine.
•
Quotes and interviews from pop stars have
been included to keep the magazine current, as
well as the audience interested.
•
A free pull-out poster has been included to
entice the reader.

5. •
The chatty, gossip language and the photos of
celebrities have produced a house style that is
appealing to young teenage girls: the colour,
pictures and language have similar
connotations of fun, youth and alive.