Energy storage batteries are offering extended lead battery cycle life. The choices energy companies make will be driven by price, safety, reliability and sustainability. The growing debate about the recycling of batteries, and in particular the source of materials used in their production, is becoming more pertinent. As governments grapple with the policy implications of eliminating greenhouse gases and creating a non-toxic environment, it is the latest application of an older technology, one which has stood the test of time, which is set to help propel the renewable energy revolution forward. We have exclusive technology to rejuenavate batteries and extend their life which is an environmental friendly bringing down carbon footprint and cost effective bringing down Capex. With today’s “Green Energy” concerns in mind, this is a process that would be categorized as eco-friendly. There are no chemicals to be added to the battery or unnecessary disposal of battery cells by way of regenerating them back to a useful state that is 80% of its original capacity (+/- 10%).The capacity of a battery determines how long your battery can power your tool between charges (this is called runtime). The greater the capacity the greater the runtime. Capacity is measured in Ah or mAh, our service improves Ah manifold.

1. Energy & Fire Business Plan
EXECUTIVE SUMMARY
 Description of Business: Energy storage batteries are offering extended lead battery cycle life. The
choices energy companies make will be driven by price, safety, reliability and sustainability. The
growing debate about the recycling of batteries, and in particular the source of materials used in their
production, is becoming more pertinent. As governments grapple with the policy implications of
eliminating greenhouse gases and creating a non-toxic environment, it is the latest application of an
older technology, one which has stood the test of time, which is set to help propel the renewable
energy revolution forward. We have exclusive technology to rejuenavate batteries and extend their life
which is an environmental friendly bringing down carbon footprint and cost effective bringing down
Capex. With today’s “Green Energy” concerns in mind, this is a process that would be categorized as
eco-friendly. There are no chemicals to be added to the battery or unnecessary disposal of battery
cells by way of regenerating them back to a useful state that is 80% of its original capacity (+/-
10%).The capacity of a battery determines how long your battery can power your tool between charges
(this is called runtime). The greater the capacity the greater the runtime. Capacity is measured in Ah
or mAh, our service improves Ah manifold.

 The Market: Mine duty, Forklift, Golf cart automobiles, Inverters, UPS, Industrial power backups, Solar
power batteries, Wind mill batteries, Airline batteries and other battery banks and Valve-Regulated
Lead-Acid (VRLA); such as the gel-cell type used in backup systems for cellular towers and Hospitals.

 Growth Potential: Kick started Banking Domain, Port based requirements, Household Inverters etc
 in discussion with healthcare, Industry and miscellaneous.

 Sales & Profit Forecast: Give a summary of the sales and profit forecast figures
 Financial Requirements: How much money would you requirements

1. To start the business each Franchisee requires a minimum of 15 lakhs for buying products and
equipment, lease space and make an operating model. He has to buy minimum inventory of used
battery for replacement at Clients place for zero breakup time and has to continually source,
rejuvenate and make sale.
2. To sustain business during the first three months Franchisee has to minimise his expenses and
seek all support from HO and C&F to prepare him to generate business and provide business
which could cover his expenses during this start period. A team approach and continual
exchange needed.
 Utilisation of Finances is for buying equipment and cover operational cost to cross the break even
period at Entry.
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 Loan and Personal funds should go hand in hand for sourcing capital requirement by Franchisee.

From the sixth month to 2 years all Loans and debts should be clear with entity running in profits.

 Franchisee should be able to gain total knowledge to identify the health of battery, segregation and
rejuvenation. He also should ideally know how to maintain his equipment safety and should take all
training along with his team to fill in the gap in case of his staff absenteeism so that his work does not
suffer. He also should equip himself with Management and marketing functions to continually identify
potential customers and seek help from HO and C&F in case he falls short to explain and gain
confidence of the potential client and keep them in loop until he closes.

2. ENTERPRISE DESCRIPTION
Uninterrupted Energy needs are growing and also safety for Infrastructure and Business has become
paramount. Overseeing the opportunity in Energy and Safety we overtook Rejuvenation of Battery to
enhance shelf life using an environmental friendly technology and also introduced Automatic fire
extinguisher which extinguishes fire once flame touches it not based on Temperature. This finds
application in Engine rooms, Electric panels etc.
This Unique feature of products to conventional solutions and cost effectiveness is the key to Success.
 Coming from a Business family which has hands on experience in eco friendly products and services had
enabled us think of the sustainable business model. With Growing Energy needs and also Cost
consciousness in a developing Nation like India this Technology has a long life cycle and we are always
on our toes to incorporate emerging Technologies and Innovations to our products and services.
PRODUCT OR SERVICE DESCRIPTION
Our Battery service is Both Cost effective and Environmental friendly. It Helps not only House hold,
MSME but also large corporate to minimise Expenditure on Energy and backup needs. Our Safety
services which come with 5 year warranty do not require annual expenditure and act as preventer of
disaster rather than salvage after mishap.
Both these products and services are Innovative and Eco friendly. There is zero Break time in battery
Rejuvenation as we provide our battery as replacement and after improving health of battery replace
them in its original place. 101 is automatic fire extinguisher which saves from mishap automatically
when flames erupt at electrical panels or Engine rooms where you cannot use traditional extinguishers
and act manually and we also have Ceiling mounted which cover the entire space that need to engulf in
case of fire for evacuation and fire prevention.
INDUSTRY ANALYSIS
As mentioned earlier Mine duty, Forklift, Golf cart automobiles, Inverters, UPS, Industrial power
backups, Solar power batteries, Wind mill batteries, Airline batteries and other battery banks and
Valve-Regulated Lead-Acid (VRLA); such as the gel-cell type used in backup systems for cellular towers
and Hospitals are the various verticals which are potential clients.
Battery market in India is mainly driven by growth in power sector, surging transportation needs,
increasing battery integration in consumer electronics and rising fuel saving initiatives. In India,
several government measures such as promotion of solar power and clean fuel based automobile
technologies are anticipated to propel demand for batteries in the country over the course of next
five years. Moreover, rising investments in infrastructure developments coupled with growing
telecom sector is projected to bolster growth in the country’s battery market during 2017 - 2022.
Emergence of new data transmission technologies such as 4G would require up gradation of
technological infrastructure such as establishment of new telecom towers, etc. This is projected to
buoy growth in the country’s battery industry in the coming years, as batteries form an integral part
of operational telecom towers and associated infrastructure.
Battery market in India is projected to reach $ 22 billion by 2022, on account of growing demand
from automobile and industrial sectors. Strong growth in domestic production and exports of
automobiles, coupled with expanding vehicle fleet is projected to drive demand for batteries from
OEMs as well as replacement segments through 2022. Moreover, rising penetration of two-wheelers
in semi urban and rural India is projected to surge replacement demand for two-wheeler batteries
during the forecast period. Few of the major players operating in India battery market include Exide

3. Industries Limited, Amara Raja Batteries Limited, Luminous Power Technologies and HBL Power
Systems Ltd., among others. The $ 10 billion Indian battery market is expected to grow at 20%
CAGR over the next 4 years. Just 1/4th of the Indian battery market is organised.
55% of organised battery demand comes from the automotive sector
COMPETITION ANALYSIS
Major OEM players operating include Exide Industries Limited, Amara Raja Batteries
Limited, Luminous Power Technologies and HBL Power Systems Ltd., among others. 55% of market is
by unorganised players. The above players are branded and in manufacturing segment, we cater to
rejuvenation segment and utilise electro chemical process based on Pulse technology. Competitors are
other Asian players in Resonance technology. Our strength is Elixir which de sulfates. In terms of Price
we are cost competitive bringing down the cost by almost by half the price/annum. Unorganised
players price 20-25% lower to branded players. Increased awareness with implementation of VAT, GST
and other Initiatives taken by branded players is minimising market share of Unorganised players. With
our Professional, Cost Effective and Environmental friendly technologies we can be an alternate player
creating Niche for our services. We aim to achieve 1% in next couple of years.
SWOT ANALYSIS
Strengths
High quality, competitive pricing, customer care and all India network.
Weaknesses
Funds, skilling workforce which need focus for betterment.
Opportunities
New markets, New verticals, possibility to look at 50% market share which is open.
Threats
Imported products, new entrants, New Technology changes.
MARKETING SUB-PLAN
The Product
Electro Chemical process, Elixir and Zero Break time shows reliability with all India Network spread for
round the year sale and service.
Maintaining inventory of Rejuvenated battery for replacement, continuous sourcing of scrapped
battery, Improving Logistics as well Packaging. Advertising and mass media appeal.
Minimising footprint using Eco friendly technologies and bringing in cost savings is the Innovation for
our services. Circular economy & Cost savings is the image we wish to provide.
We wish to bring in new Innovative products and services that fit in to our portfolio of Energy & Fire.
The Customer
We are dependent on Divergent customers like Mine duty, Forklift, Golf cart automobiles, Inverters,
UPS, Industrial power backups, Solar power batteries, Wind mill batteries, Airline batteries and other
battery banks and Valve-Regulated Lead-Acid (VRLA); such as the gel-cell type used in backup systems
for cellular towers and Hospitals are the various verticals which are Our Potential clients.
Based on Battery type, size and Vertical we have varied approach and strategy.
Continuous market research from HO, Corporate Sale Associate, and Franchisee model who always
scout for potential Business opportunity and enhancement of market share and penetration.
Customer Feedback form to collect and collate feedback and suggestions for improvisation of service.
Using Technology and our past experience in SCM, E-commerce we plan to make an Impact with
quickest respond time.

4. The Place
Directly from Franchisee who also services after sale across the year and across Indian States.
Customers will be given a dedicated helpline 18004195010 to call and place request, suggestion,
complaint on our services, products in Regional lingua. If Customers face difficulty to access our
products, we through our all India network would find quickest way to optimise logistics and cost and
deliver the customer through our franchisee network. Our dedicated helpline is meant to address these
grievances.
 Our plan to get the product to the market:
1. Distribute the product self
2. Employ full/part-time salesmen
3. Enter into a distribution agreement with third parties
The Method
 Methods of advertising we intend to use for our product or service:
1. Newspapers and magazines
2. Television
3. Radio
4. Sponsorships
5. Internet (websites, e-newsletters, search engine optimization)
6. Other (clever media stunts amplified by free publicity and social media, we are working on the
positioning)
 Clever media stunts amplified by free publicity and social media can attract more eyeballs.
 Competitors are using traditional media and we wish to differentiate our self to create eyeballs.
 We are cost conscious and wish to pass on benefit to customer so have priced on realistic cost model
with minimal profit and to maximise revenue we look at Voluminous growth.
 We would be cost competitive and would be nearly at half the MRP of OEM segment.
 We intend provide customers a model where in they can avail our product, services on Rental.
OPERATIONS SUB-PLAN
HO has a premise rented and all our C&F,Franchisees have setup their outlet at either leased or Owned
which has Visibility and Logistic reach for quickest re distribution and also for servicing potential and
existing Clientele. Our outlook has been for a longer period but can be relocated based on growth.
Battery X-charger, Stabiliser, Charger, UPS, Elixir, 2 wheeler for responding and marketing, Pickup van
for collection and reverse logistics(C&F). We have tie-up with dedicated Logistic players for SCM and a
Mechanism to Track and Trace. Internally we have our own ERP and CRM customised to our needs. If we
achieve projected growth and show marked improvement year on year as per Industry standards of
20%, we need to enhance our investment in X-charger, Ordinary Charger, Stabiliser,UPS, Coolant
System etc to achieve quick response times and volumes. We keep a Contingency plan in place for our
supplies and suppliers. On a long term we wish to localise manufacturing with SKID to minimise cost
and runtime.
 We have quality management and safety in place and have accreditation from ISO, OSHAS and we are
on the anvil of getting NABH. We have a person in place to explicitly oversee the accreditation,
Branding and Positioning of our products and services. Our Products and Services are Environmental
friendly and we believe in Circular Economy. We have Citations and Testimonials from various
customers expressing their outlook on our products and services.
HUMAN RESOURCES SUB-PLAN
People are the greatest resource of any business venture. Our work force is continually trained on
Operational procedures and Safety. We place Paramount importance to Health & Safety so use Personal

5. Protective equipment and also use Environmentally friendly Chemicals and Technologies.
Our HO is headed by MD & CEO with other 3 Directors overseeing various functions of Marketing, sales,
Identifying various corporate customers and also Franchisees along with C&F. Each Region has a
regional head and further has a state head to microscopically follow SCM of our functions. He is
assisted by Sales and Engineering team which services along with Franchisees team. We are fully
employed for various functions and all cross functions are shared and resolved as a team. Along with
C&F, CSA, Franchisee we also encourage new business opportunity incorporating him within Franchisee
business model. Alike any growing Entity we continuously evolve as per our needs. We see Training as a
continual and key function and we train our teams regionally and also at HO and we encourage all our
members to Participate, Exchange and Share so that they overcome any Shortfalls in their awareness.
Hands on Training involving them from collection, evaluation of battery from Clients place to
overseeing rejuvenation at franchisee point. We emphasise our team to get involved in every step of
Operation and maintenance. Almost every quarter we evaluate our work force requirement,
Optimisation and Future plans for Growth and Expansion which is a Continuous process.
THE BUDGET
The budget provides the financial planning detail for every aspect of the business like employee costs,
rent, IT investments, machinery costs, sales value, direct material costs, shipping and freight charges,
etc. The ultimate target that should result from the budget is the budgeted net profit. It is a key tool
for operating the business, and by facilitating comparison of actual performance versus budgeted
performance, it highlights the operating VARIANCES to management.
The budgeted net profit, after taxation, when expressed as a percentage of the net investment in the
business, gives the Return On Investment - ROI - the single most important piece of financial data and
the reason for being in business in the first place.

 Plan periodical reviews of actual performance against budget
 Prepare a corrective action plan for the variances that will inevitably occur
 Set the basis for the Return on Investment you wish the business to give you
LIQUIDITY
Liquidity is fundamental to every business in relation to being able to trade and meet obligations.
Management monitors the risks in liquidity by tracking cash movements with a Cash Flow Forecast
ensuring adequate cash or facilities to raise money to carry out the business.
To keep control of our cash flow we try to evolve new strategies in consultation with Management team
as well our C&F to adapt and better our performance.
 We would look for new funds and partners which fit with our vision and growth strategy in domains of
Energy and Safety.
FINANCIAL SUB-PLAN
Business is all about the management of products, services and money. To enable management to do
their job, the tool they need is management information.
Information relating to business performance is transmitted via management accounts. These are
therefore a very powerful and essential reporting mechanism requiring high priority attention.
Successful businessmen understand how money works but need to have the information to support the
decision making.
1. Direct Costs are generally straight forward to identify as they relate specifically to a product:
e.g. labour, material and shipping costs.
2. Indirect costs, for example rent and service charges, needed to be included in the general
overheads and a proportion of those general overheads will need to be added to the cost of each
product to arrive at its true cost. The principle is that overheads also need to be covered and

6. therefore “the overhead recoupment cost” is an important financial that needs to be kept up to
date to make sure that your sales prices cover all the costs of running the business.
 Amount of overdraft / funds needed as shown in cash flow forecast.
 Offer security to support financial requirements.
 Over what period will loan/overdraft be repaid and are these repayments included in the cash flow
forecast?
 How much do you and your partners plan to invest in the business?
 Do you have access to other sources of funds?
 Do you have any contingency plans if your sales turn out to be lower or the costs higher than your
forecast?
 Have you taken account of tax consideration in your calculations?
SELECTED OPTIONS AND CRITICAL MEASURES
List of the critical measures you need to carry out :
 Look into energy savings efficiencies on machinery
 Apply for NABH certification
 Invest in training for management
 Invest in training for employees
 Employ new staff
 Carry out market research
 Invest in Information Technology Systems
 Seek new Franchisees
 Seek funding partners
 Look for new market segments
MILESTONE SCHEDULE
When implemented, the critical measures in the milestone schedule will help Our enterprise become
more competitive. The milestone schedule should include:
 The type of assistance required (based on the critical measures)
 The date of implementation of these measures
 The cost of implementing such measures
 Other information specific to the business that needs to be monitored at a glance
THE MILESTONE SCHEDULE
ASSISTANCE REQUIRED DATE OF IMPLEMENTATION COST (RS)
Operations
NABH Certification(HO) JUNE - SEP
IT Systems(HO) May - July
New Machinery(Franchisee) Sep
Human Resources(C&F, Franchisee)

7. Employ New Staff(HO,C&F, Franchisee) Mktg September
Management Training(C&F) February
Franchisee Training May to August
Marketing
Market Survey(HO) June - Aug
Enhance Product (HO) July - October
Promote Product (HO) November
Participate in Fairs (HO) July