Digital marketing is the promotion of products or brands using electronic media such as the internet, email, TV, and radio. It involves developing marketing strategies around a business's goals and understanding customers, competitors, and the market. Common digital marketing tactics include search engine optimization (SEO), search advertising, social media, online displays ads, video ads, affiliate marketing, and email marketing. Career opportunities in digital marketing include roles like SEO professionals, social media specialists, and digital marketing consultants.

1. Digital Marketing

2. What is digital marketing ?
 Digital marketing is the promotion of products or
brands via one or more forms of electronic media.
Digital marketing is often referred to as online
marketing, internet marketing or web marketing.
 Digital Marketing can be through Non-internet
channels like TV, Radio, SMS, etc or through Internet
channels like Social Media, E-mails ads, Banner ads,
etc.

3. Understand marketing strategy
1. Business and Brand strategy-Consider the
business and brand with which you are working. The
end-goal of any business is to make money, in one way
or another.
 What is the business challenge we are facing that
prevents us from making more revenue?
 What business objective should we obtain to increase
the money in the bank?
 The brand justifies why the business matters, and what
value its adds to people's lives.
 how aware are people of the brand?
 How loyal are people to the brand?

4. Understand marketing strategy
2. Marketing Strategy- An effective strategy
involves making a series of well-informed decisions
about how the brand, product or service should be
promoted.
 How it is going to add value to the category and
differentiate itself from competitors.
 What are the factors that affect the business?

5. Basic elements of Marketing strategy
 1. The environment
 2. The business
 3. The customers
 4. The competitors

6. The Four Ps
 The Four Ps of marketing help you structure the
components that make up a brand's offering,
differentiators and marketing
1. Products (and services)
2. Price
3. Placement (or distribution)
4. Promotion
5. A new P: People

7. Understand your business and your
market through ‘SWOT’ analysis

8. Overview
1-SEO (Search engine optimization)
• On page
• Off page
2- Search advertising (PPC)
•Text Add
•Display Advertising on External Sites
• Ads in Mobile Apps
• Video Ads in YouTube
• PLA(Product listing adds)

9. Overview
3-Social media
•Facebook
•Twitter
•Instagram
•Linkedin
•Google +
•Youtube
•Pinterest

10. Overview
4- Online advertising
5-Affiliate marketing
6-Video marketing
7-Email marketing
8- Digital Analytics

12. Career Opportunities

13. Digital Marketing Job Profiles
• Digital marketing fresher's salary will be between 10K
to 25K+ based on communications skills and
education background.
Common Job Profiles-
– SEO Professional
– Adwords Account Manager
– Social Media Specialist
– Digital Marketing Consultant
– Web Analytics Specialist

14. Thank You