Bob Carew is an experienced graphic designer and art director with over 20 years of experience. He has extensive experience in branding, print and digital design, and project management. He currently works as a principal designer at Design by Design in Westborough, MA and also teaches graphic design courses as a senior lecturer at Curry College.

1. Bob Carew 508.870.7245
bob@designbydesign.com
9 Donny Drive
Franklin, Ma 02038
1
Intuitive graphic designer and innovative problem solver with exceptional communication
and production abilities.
• Senior-level graphic designer and art director with over twenty years of experience in
branding, corporate identity, events and trade shows, logo development, design for print,
web and mobile, catalog design and production, signage, packaging, and direct marketing.
• Proven ability to assess project goals, effectively manage budgets and negotiate contracts
and pricing. Also, select and leverage appropriate vendors and internal client resources
through listening, learning or teaching creative and cost effective problem solving.
• Conceptual thinker with outstanding typography, color, photography and design sense,
and expert-level knowledge of critical design applications.
• Exceptional skills in Adobe Creative Suite, Photoshop, Illustrator, In-Design, Dreamweaver,
Microsoft: PowerPoint and Word.
• Extensive fine arts background results in unique thinking and a skill set that combines
a variety of creative approaches to solve communication challenges.
Principal Art Director and Graphic Designer Design by Design, Westborough, MA 1994 – present
Work directly with clients and agencies/studios to develop a wide range of digital and print
design solutions. Clients range from small, early-stage startups to large, multi-national
corporations in high technology, medical devices, financial services, biotech, and manufacturing,
as well as non-profits, including museums, universities, libraries, and international aid foundations.
CA Technologies, Shields Healthcare, Fresenius, SimpliVity, ESSRX, Siemens Healthcare, Medica,
PerSeptive Biosystems, Acumen, Sungard, NetScout, Egenera, Synergy Services, H&S Environmental,
Waterman Design Associates, Prize Possessions, International Home, Nantucket Atheneum, Terascala,
Scali, Ammasso, Museumprinter.com, Network Engines, Ascential Software, AppIQ, XOsoft, Lucent,
ADC, Global Networks, Crescent Events, MRV Communications, CloudSwitch, Cellular Specialties,
Freestyle Systems, Curry College, Inkstone Printers, Xikota
Contract positions include:
CA Technologies, Senior Designer, Branding
Senior designer on rebranding initiative for CA Technologies, a $4.6B provider of IT management
solutions. Work with outside agencies and internal departments to assess, develop and implement
new branding for web, collateral and events.
NetScout Systems, Long-term Freelancer and Contractor
Multi-year contract working on a wide range of corporate identity and branding initiatives, photo direction,
tradeshow signage and graphics, collateral development and production coordination.
Network Engines, Inc. (now UNICOM)
As a contractor and freelancer, wholly responsible for designing and implementing visual identity strategy
with design standards that took the company from early-stage start-up (fewer than 10 employees) through
successful 110 million IPO and beyond. Led corporate rebranding efforts prior to IPO, consulted on product
design, UI design, packaging, marketing collateral, website design and events.
Professional
Summary
Experience
Partial Client List

2. 2508.870.7245 • bob@designbydesign.com • 9 Donny Drive, Franklin Ma 02038
Education
Sample projects:
• Launched several start-up technology companies. Worked closely with founders to create
and implement flexible branding and design systems that enabled these small organizations
to maximize presence while containing costs.
• Created digital assets and imagery standards for a number of clients though typography and color
palettes with customized photography for new product announcements and company rollouts. Selected,
coordinated and managed teams of freelance designers, writers, photographers, printers, programmers,
packaging manufacturers and other creative professionals to bring projects in on-time and on-budget.
• Developed and taught seminars “Graphic Design for the Rest of Us” and
“Design, Typography and Production” at several different locations for various clients.
Senior Lecturer Curry College, Milton MA, 1992 – present
• Teach graphic design courses including: Graphic Design, Basic Design, Typography and
Print Production, Computer Arts, Photoshop, InDesign, Illustrator, and Senior Seminar.
• Conceive and develop new course offerings and programs for graphic design students,
participate in curriculum development, including new cross-departmental courses,
and play a key role on hiring committees.
• Manage and mentor students in internships and independent studios, senior seminars
and in portfolio reviews.
Senior Designer/Art Director Stratus Computer, Inc., Marlborough, MA 1985-1994
• Annual report design, brochure, product sheet, advertising design, art direction for
product and location photography. Created corporate design standards guide and managed
freelance designers, photographers and printers for company in high growth mode.
• Collaborated with internal account managers in developing/defining creative solutions for
packaging, product design, websites, trade shows, brochures, direct mail and marketing collateral.
• Mentored, developed and inspired junior designers to create client conscious solutions
that were exceptional, producible and cost effective.
Massachusetts College of Art and Design, Boston, MA
B.F.A., Graphic Design, Minor in Packaging
Professional Development
HOW Design Conference, Attendee 2008-2014, Seybold Seminars Boston/San Francisco,
Thunder Lizard Seminars
Personal Interests
Painting and illustration, restoring antique home (circa 1765), landscaping, carpentry,
interior design, furniture design, coaching youth hockey and baseball teams, swimming
and cycling, working with elementary classrooms on art programs.