1. Sherri Hakes (Sher) 5569 Topaz Street, Fort Mohave, AZ 86426 952.334.9892 sherri.h@mac.com
SUMMARY OF QUALIFICATIONS
Career history in marketing communications, graphic design, copy writing, trade show support and project management
Graduate student in Instructional Design and Technology program and community college instructor (online)
Highly proficient in InDesign™, PhotoShop™, Illustrator™, Quark™, Word™, Excel™, PowerPoint™, Acrobat™, Moodle™
Experience with Captivate™, Dreamweaver™, Inspiration™, Flash™, XMPie™, uImage™, 451™, Rampage™ and others
EXPERIENCE
Graphic Design/Adjunct Faculty, Williston State College; Williston, ND — October 2009 - present
Graphic design and copywriter for college marketing department. Developed brand standards; participated in development of new website; wrote,
designed and produced alumni magazine. On campus instructor of Graphic Design and Continuing Education Adobe PhotoShop classes.
Relocated to Arizona in June 2010. Recently completed teaching an asynchronous Desktop Publishing class. Currently serve in a freelance
capacity to the college for graphic design and copy writing needs.
Graphic Design and Creative Services, Sher Hakes Creative; Burnsville, MN — 2008 - 2009
Graphic design and related services to area businesses, including Tandem Printing, Inc.
Graphic Design / Marketing Support, Tandem Printing, Inc.; Eagan, MN — 2002 - 2008
Developed and managed production procedures of design services for external clients. Responsible for in-house graphic design for offset, digital
print and wide format output. Teamed with sales staff in presentation and sale of graphic concepts for print and imprint as well as on-line ordering
program and digitally printed variable data products. Formatted on-line ordering catalogs for clients. Provided copy writing and editing services.
Managed corporate web site updates. Created corporate logo and identity. Designed, wrote copy, shot digital and 35mm photographs, and
managed production for all corporate marketing communication efforts, including: quarterly newsletters, direct mail, brochures, trade show
signage, exterior building signage, corporate wearables and other promotional items.
Graphic Design and Creative Services, Sher Hakes Creative; Lakeville, MN — 2001 - 2002
Marketing resource to corporations across the United States with emphasis serving companies seeking effective and cost-efficient alternatives to
larger agencies, or to augment or replace internal marketing department staff.
Accomplishments include:
› Promoted annual trade association seminar to increase membership, fees and profitability
› Strategized marketing efforts for start-up service company within the limited budget allotment
Marketing services, Prophet Systems; Ogallala, NE — 1994 - 2000
Led marketing efforts as the family-owned software company negotiated through two acquisitions and a merger.
Accomplishments include:
› Negotiated annual trade publication advertising budget in excess of $100k annually
› Designed trade show booth structures and/or signage for booths ranging from 10’ X 10’ to 60’ X 40’
› Designed, wrote and managed production of all direct mail, advertisements, brochures, trade show signage and website
› Directed photo shoots of product, corporate headshots and “posed candids” , shot digital photographs for web and print
› Teamed on multimedia product CDs in such capacities as writing, art generation and production management
› Managed the purchase, logo use and distribution of wearables and merchandise
› Standardized corporate identity, designed logos for all product lines
Graphic Designer/Owner, ASAP Communications; Lakeville, MN — 1988 - 2000
Marketing and design consultant serving non-profits and corporations across the U.S. Wrote, designed and managed printing of trade
advertisements, direct mail, brochures, press releases, registration materials, manuals, signage, packaging and wearables.
Marketing Manager, Knut Koupee Music and Dedolph holdings; Minneapolis, MN — 1984 - 1988
Initiated consumer finance program. Designed corporate identity. Produced or managed production of direct mail, weekly newspaper ads and store
signage. Coordinated revenue retail sale event at newly built Paisley Park facility. Assisted commercial tenants in the creation and production of
direct mail and in-store signage.
EDUCATION
› Grad Student, (Completed 18 of 32 credits), Instructional Design and Technology; University of North Dakota, Grand Forks,
ND

2. › BA, Mass Communication; Winona State University, Winona, MN
› Ongoing software classes through Kelby Training, Electronic Easel, New Horizons, Lynda.com and others
› Member ASTD, NAPP and AIGA