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Title: "Content Intelligence: How To Survive The Arms Race In Content Marketing"
9 out of 10 B2B marketers are using content marketing, investing 1/3 of their budget and planning to spend even more next year. But as these marketers rush to publish, it only gets harder to rise above the noise. It's harder to get to the inbox, harder to own search terms and harder to appear in social feeds.
Welcome to the content arms race. To survive it, you need a plan.
The key to survival is Content Intelligence: the ability to know what content will engage your target audience. Content Intelligence is all about efficiency—focusing your limited resources on strategic assets that drive maximum traffic. You're unlikely to win the arms race with quantity, as content marketers continue to cite their #1 obstacle as "producing enough content", so relevance is key.
Here's the best news of all: the same information overload that makes it hard to reach prospects also holds the keys to success. The new data of the social web is a treasure trove. If you can make sense of the data before your competitors do, you'll aim the right content at the right people, and you'll rise above the clutter.
In this webcast, we'll show you how to --
- define your target personas with a fast methodology,
- identify the most pressing gaps in your content portfolio,
- discover which topics are interesting to your prospects today,
- learn where to prioritize your social promotion and
- frame content to maximize chances it will be shared.
If your team isn't quite poised for victory in content marketing, this is your chance to level the playing field.
Presenter: Jason Garoutte
Chief Marketing Officer, Mintigo
As CMO of Mintigo, Jason works with some of the best marketers in the country. He’s an expert on demand generation, speaking frequently on how science is changing marketing. Prior to joining Mintigo, Jason spent 7 years helping to grow Salesforce.com into the leading CRM application. Before that, he was an entrepreneur and marketer at tech companies Blue Martini Software and nQuire.