SEO speed session delivered by Josh Whiten, Digital Marketing Director at Sagittarius at Digital in Kent Conference on 16th March 2017.

1. @SagittariusMktg
Digital inKent Speed Session 16/03/17
JoshWhiten-DigitalMarketingDirector

2. who we are.
› based in Ashford and London
› team of 41
› established 30 years
@SagittariusMktg

3. performance
guaranteed.
digital marketing
that drives traffic and
builds brands.
websites and apps that
increase your results &
conversions.
@SagittariusMktg

4. performance
guaranteed.
@SagittariusMktg
▪ digital strategy
▪ paid search
▪ paid social
▪ native & programmatic
▪ seo & content marketing
▪ multichannel campaigns
▪ website design & build
▪ u/x & creative
▪ conversion rate optimisation
▪ personalisation
▪ digital transformation
▪ marketing automation

5. clients.
@SagittariusMktg

6. endorsement.
@SagittariusMktg

7. 5 of the best.
@SagittariusMktg
• Understand your audience
• Understand your website
• Improve your SEO and digital marketing
• All completely free
• As used by experts*
* Well I like them anyway

8. 1. google trends
@SagittariusMktg
• Compare search terms.
• Identify trends.
• Identify emerging terms.
• Improve your content, keyword
research and targeting.

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13. 2. google user journey towards conversion
@SagittariusMktg
• Identify which channels drive conversions.
• See when and how to use each channel.
• Get custom data for your sector.
• Help make better marketing decisions.

17. 3. copyscape
@SagittariusMktg
• Identify duplicate content.
• Copied from your site.
• Different versions of your website.
• Improve your technical SEO.
• Avoid unpleasant duplicate content issues.

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20. 4. google search console
@SagittariusMktg
• Used to be Google Webmaster Tools.
• Last 90 days organic search terms.
• Filter data by geo, brand terms, device.
• See what’s working and spot gaps.
• HTML suggestions.
• Improve your technical SEO.

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26. 5. facebook insights.
@SagittariusMktg
• Access from Facebook Ads account.
• Apply retargeting pixel on your site.
• Demographics and interests for your visitors.
• Use to plan campaigns and content.
• Research new audiences and competitors.

27. @SagittariusMktg @JoshWhiten

28. uk teachers.

29. uk teachers.

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5 of the best.
• Google Trends
• User Journey Towards
Conversion (Think with Google)
• Copyscape
• Google Search Console
• Facebook Insights

31. @SagittariusMktg
thank you.
josh@sagittarius.agency
@joshwhiten