1. Chinese Name: 李瑶
English Name: Sabrina Li
Gender: Female
Date of Birth: Aug. 1978
Residency: Shanghai
Working Experience: 13 years
Mobile / We Chat: 135 6490 3067
E-mail: sabrinayao_li@163.com
Working Experience:
Nov. 2016----Now: Acting National Retail Director
Swarovski (Shanghai) Trading Co., Ltd
June 2011----Now: Head of Distribution Development, China
Swarovski (Shanghai) Trading Co., Ltd
May 2008----May 2011: National Business Development Manager
New Balance Trading (China) Co., Ltd
Oct. 2005----April 2008: PIOMBO Business Development Manager
PIOMBO Assistant of Business Development
ZEGNA Trading (Shanghai) Co., Ltd
July 2003----Oct. 2005: Retail Senior Marketing Executive
Colliers International Property Service (Shanghai) Co. Ltd
Education Background:
Sep. 2001----June 2003: Vancouver Career College in Canada
Major in Hospitality
Sep.1997----July 2001: Jilin University
Major in Philosophy
Job Responsibility in Swarovski China

2. Supports China Managing Director in all matters related to the strategic business development and
ensures an up-to-date Distribution Master Plan.
Searches and evaluates for new locations according to the local distribution strategy and manages a
network of real estate landlords or other relevant contacts.
Develops retailer/partner recruitment and evaluation criteria
Works closely with Legal team to ensure proper contracts are in place with landlords and retailers of
each location.
Ensures installation of architecture is according to company guidelines & standards. (2011.6 to 2014.6)
Manage overall construction budget and rollout of new architecture. (2011.6 to 2014.6)
DISTRIBUTION MANAGEMENT
 Works out proposals and presentations for China MD in order to support the elaboration
of the distribution strategy.
 Keeps the Distribution Master Plan up-to-date and provides central/regional department
with information regarding new targets and the progress of the distribution development.
 Prepares and puts together relevant information about the local market in terms of
distribution and retail environment aspects and benchmarks.
LOCATION EVALUATION
 Builds up and maintains good relationship with landlords; be the contact person for new
opportunities of both direct retail and independent retail development.
 Refers available locations to Sales team for further discussion and negotiation with
landlords.
 Evaluates available locations from a location perspective.
 Prepares and submits the full business plan (Store Evaluation Plan) in cooperation with
the local Sales team and MD and submit global for final approval.
My landlord resources are focus on Hanglung Properties, Sun Hung Kai Property, Swire Properties, HK
Wharf, Capital Land Retail, Shui On Property, China Resources (Mix City), Joy City, Wangfujing Group,
Bailian Group, INTIME, Golden Eagle, Charter, RDM, In City, SOGO, PARKSON, Hong Kong New
World, Maoye Group, Wanda Property, Shenzhen Haiya, etc.
Also keep close relationship with global top retail agent companies, such as Savills, CB Richard Ellis,
JONES LANG LASALLE, DTZ, CUSHMAN & WAKEFIELD, Colliers and TCBL.
I am in charge of a team with 3 persons, open 30 new stores and refurbish and relocate over 30 stores

3. each year.
RETAIL OPERATION (2016.11-NOW)
1. Setting and achieving the retail sales budget as well as KPI result, LFL sales increase.
2. KPI focus especially conversion and PPT in order to achieve sales target or maximize the sales
result.
3. Implementing well in regarding VM, Training, Promotion, Events & etc in China.
4. Close communicate with merchandising team to keep balance of the sales and the inventory level
of the shops to ensure achieve budget.
5. Monitor and evaluate the expenses of all the resources of shops. Ensure the retail shops daily
operation running smoothly, control the shops expenses to increase profit, meanwhile reduce
stock discrepancy.
6. Recruit, train up, relocate, promote, and terminate the retail staffs to get the right person in the
right place at the right time.
7. Handle complaints and problems of clients and keep balance of satisfaction between end
customer & company.
I am in charge of a team with 2 Retail Performance Managers and 5 Regional Salse Managers.