1. eLearning in Tourism and Hospitality:
a Map
Lorenzo Cantoni, Nadzeya Kalbaska, Alessandro Inversini
a presentation by Sara Vannini
Sunday, March 21, 2010
3. Background
• Training: a critical success factor (Boisevert)
• No research found on the Tourism subject
within the eLearning field
Sunday, March 21, 2010
4. Aims
• Identify
• Group
• Describe
Sunday, March 21, 2010
5. Methods
Multiple case study approach
Sunday, March 21, 2010
6. Methods
Multiple case study approach
Sunday, March 21, 2010
7. Methods
Multiple case study approach
Sunday, March 21, 2010
8. Methods
Multiple case study approach
300 unique results
Sunday, March 21, 2010
16. Conclusions
• eLearning courses in the field have been
identified
• A first - ever - Map has been sketched
(collecting cases, providing a classification)
• Aims have been highlighted (but there is still a
lot to research...)
Sunday, March 21, 2010
17. Future Investigations
Two main directions:
• Different strategies
(surveys approach for the Corporate
area, qualitative research on DMOs,
Academic)
• Double dimension analysis
(vertically on learners, horizontally on
technologies)
Sunday, March 21, 2010
18. eLearning Offers by
Destination Management
Organizations
Lorenzo Cantoni, Nadzeya Kalbaska
a presentation by Sara Vannini
Sunday, March 21, 2010
22. Aims
How many
Who
What
Why
Sunday, March 21, 2010
23. Methods
•Multiple Case Study research
•National DMOs ∈ UN members (192)
•Participation to the courses
•Matrix for the analysis
Sunday, March 21, 2010
24. Matrix
People
Contents Methods &
Strategies
Sunday, March 21, 2010
33. People
Users: TAs / TOs
Sunday, March 21, 2010
34. People
Providers
DMO (4) Companies (5)
TravelUni (16)
TA Academy (8)
Destination Ventures (3)
The Travel Institute (3)
Online Traveling Training (3)
Sunday, March 21, 2010
35. Content
General info: all
Sunday, March 21, 2010