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Reasons for non-use: a study on Mozambican telecentres,

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Presented @ IDIA 2013, Bangkok, 1-3 November 2013

Published in: Education, Technology, Business
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Reasons for non-use: a study on Mozambican telecentres,

  1. 1. Reasons of non-use: a study on Mozambican telecentres Sara Vannini, Simone Sala, Isabella Rega, Lorenzo Cantoni NewMinE Lab – Università della Svizzera italiana, Lugano, Switzerland
  2. 2. telecentres community radios
  3. 3. telecentres community radios
  4. 4. Perspective of non-users telecentres are still luring the interests of Governments in developing regions
  5. 5. Perspective of non-users telecentres are still luring the interests of Governments in developing regions 1’200’0000 + telecentres currently active around the globe
  6. 6. Perspective of non-users telecentres are still luring the interests of Governments in developing regions 1’200’0000 + telecentres currently active around the globe relevance in giving access to underprivileged populations
  7. 7. Perspective of non-users no many definite proofs of success and impact the information and communication ecosystem has been changing telecentres cannot be totally replaced by mobiles
  8. 8. Perspective of non-users no many definite proofs of success and impact the information and communication ecosystem has been changing telecentres cannot be totally replaced by mobiles
  9. 9. Perspective of non-users no many definite proofs of success and impact the information and communication ecosystem has been changing telecentres cannot be totally replaced by mobiles
  10. 10. What are the reasons behind the lack of use of CMCs’ telecentres, according to local stakeholders in Mozambique?
  11. 11. What are the reasons behind the lack of use of CMCs’ telecentres, according to local stakeholders in Mozambique? How much do these reasons weight in the non-use of CMCs’ telecentres of people who actively use its community radio?
  12. 12. 10 telecentres 57 Staff, 95 users, 77 non-users 229 interviews 147 references to non-use
  13. 13. 10 telecentres 57 Staff, 95 users, 77 non-users 229 interviews 147 references to non-use reasons
  14. 14. 10 telecentres 57 Staff, 95 users, 77 non-users 229 interviews 147 references to non-use reasons 9 telecentres 328 surveys non-users / radio users
  15. 15. 10 telecentres 57 Staff, 95 users, 77 non-users 229 interviews 147 references to non-use reasons weight 9 telecentres 328 surveys non-users / radio users
  16. 16. interviews
  17. 17. As there are computers in the school, students prefer to go there because in the radio they have to pay. competitors - cost
  18. 18. …there are other places where the Internet is working properly, and people prefer to go to the TDM because there they get quality. competitors – better service
  19. 19. The place is not well organized because when I went there in 2008 I didn’t see any computer [...] Even the guys that work there, they are not organized. service – quality
  20. 20. My goal was to search something on the Internet, but when I got there they told me that the system was down, so I could not do anything. service – not available
  21. 21. Maybe they need more information, they need to be told that this is […] also for peasants, who can […] stay informed. service – not promoted
  22. 22. Distance is huge […] everyday, back and forth, back and forth, so it’s a lot of money. resource constraints - distance
  23. 23. Because of time. I am busy from 7h30 to 15h30 and at that time it is already too late to go there. resource constraints - time
  24. 24. I would like to go, but I don’t have the [financial] possibility to do it […] to go there I need conditions. resource constraints - costs
  25. 25. I don’t catch anything relevant there. relevance - not profitable
  26. 26. …because the packages they teach I already know them … relevance - not challenging
  27. 27. …because they think it is demanding, but for someone who has will it is not demanding. relevance – too difficult
  28. 28. …because I am already an oldie, I only know that computers exist, I see young students fiddling with computers… relevance – not for them
  29. 29. survey
  30. 30. Age Group Frequency Percent 32 9.8% 20-29 109 33.2% 30-39 88 26.8% 40-49 55 16.8% Over 50 No answer 17 27 5.2% 8.2% 328 100.0% Under 20 Total
  31. 31. Education Level Frequency Percent No education 27 8.2% 1-5 class 55 16.8% 6-10 class 102 31.1% 11-12 class 104 31.7% University 27 8.2% No answer 5 1.5% Other 4 1.2% Does not know 4 1.2% 328 100.00% Total
  32. 32. No Time No knowledge of services Not able to use PC Hours Place of CMC Prices User of other competitor Not literate Access to Internet Use services at work Use services at home Not Portuguese speaker Mobile Internet user Other No fun No need of PC Access to PC not granted Not the services needed No need of such services 18,3% 14,1% 11,0% 10,1% 9,6% 7,1% 7,0% 4,3% 4,0% 4,0% 2,2% 2,2% 1,7% 1,2% 1,0% 1,0% 0,8% 0,3% 0,2%
  33. 33. No Time No knowledge of services Not able to use PC Hours Place of CMC Prices User of other competitor Not literate Access to Internet Use services at work Use services at home Not Portuguese speaker Mobile Internet user Other No fun No need of PC Access to PC not granted Not the services needed No need of such services 18,3% 14,1% 11,0% 10,1% 9,6% 7,1% 7,0% 4,3% 4,0% 4,0% 2,2% 2,2% 1,7% 1,2% 1,0% 1,0% 0,8% 0,3% 0,2%
  34. 34. Resource Constraint 45,8% Relevance 27,9% Service 19,3% No knowledge of services Competitors 14,1% 7,0%
  35. 35. Resource Constraint 45,8% Relevance 27,9% Service 19,3% No knowledge of services Competitors 14,1% 7,0%
  36. 36. non-users + radio users 52.1% use(d) a computer 43.3% access(ed) the Internet
  37. 37. they access(ed) the Internet… 21.0% through a computer 29.0% through a mobile phone
  38. 38. they access(ed) the Internet… 21.0% through a computer 29.0% through a mobile phone 50.0% using both
  39. 39. they use(d) computers… 28,1% 21,5% 17,6% 17,6% 15,2% Work Friends/Relatives Home Public Place School
  40. 40. they access(ed) the Internet… 28,8% 27,7% 23,4% 13,6% 6,5% Work Public Place Home Friends/Relatives School
  41. 41. proxy / infomediaries 34.1% asked to go on their behalf
  42. 42. proxy / infomediaries 30.8% photocopies 19.7% type documents 17.9% educational issues
  43. 43. Conclusions non-users are not only the most disadvantaged …more advanced services? [confirming: Gómez 2011; Parkinson & Lauzon 2008; Pal 2007; Sey et. al. 2013]
  44. 44. Conclusions non-users are not only the most disadvantaged …more advanced services? communication & promotion are under-estimated …strategies? [confirming: Chigona & Licker 2008; Sey et. al. 2013]
  45. 45. Conclusions non-users are not only the most disadvantaged …more advanced services? communication & promotion are under-estimated …strategies? role of infomediaries …confirmed! [Gómez 2011; Sey et. al. 2013]
  46. 46. Thank You! sara.vannini@usi.ch NewMinE Lab – Università della Svizzera italiana, Lugano, Switzerland

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