Xbox Live

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Class Slide presentation Spring 2014

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Xbox Live

  1. 1. XBOX LIVE Quentin Mack
  2. 2. Overview • Xbox LIVE is an online multiplayer gaming and digital media service provided by Microsoft • Multiple ways to communicate
  3. 3. History • The original launch of Xbox LIVE occurred in November of 2002 • November of 2005 the Xbox 360 was released • November of 2013 the Xbox One released
  4. 4. Current Advertising Opportunities • “Advertising on Xbox 360 transforms passive TV advertising into something interactive, immersive, and actionable, redefining the relationship between consumers and brands with amazing new advertising opportunities.” • NUads (Natural User Interface Ads) • Interactive Ads • Xbox LIVE Campaigns
  5. 5. The Future of Advertising • Xbox LIVE interactive advertisements are the beginning of a new era of advertisements. • Giving the consumer the power to choose which advertisements and promotions that they want to take part in • Makes them feel more in control and directly related to the ad that they are participating in
  6. 6. Be Safe on Xbox LIVE • Change your privacy settings and child safety setting to best suit the needs of everyone that will be using the Xbox. • http://support.xbox.com/en-US/my-account/security/xbox- 360-online-safety
  7. 7. KPI’s to Focus on • Xbox 360 Unit Sales • Xbox One Unit Sales • Total Xbox LIVE Members • Membership Renewals + New Memberships
  8. 8. Questions?
  9. 9. Works Cited • Microsoft Advertising • http://advertising.microsoft.com/international/campaigns?Searc h=1&ShowVerticals=1&ShowProperties=1&ShowTopics=1&Tag_V erticalID=0&Tag_PropertySubpropertyID=p5&Tag_TopicID=0&GO =Go • Microsoft Advertising • http://advertising.microsoft.com/international/xbox-360 • Microsoft Advertising • http://advertising.microsoft.com/international/xbox • Dave Thier, Forbes Blogger • http://www.forbes.com/sites/davidthier/2013/10/14/microsofts- xbox-one-will-be-a-social-media-machine/ • Wikipedia • http://en.wikipedia.org/wiki/Xbox_Live

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