Class Slide presentation Spring 2014

1. By: Samantha Babo
1

2. Opportunities and Threats
• Facebook grabbed 18% of the $16.7 billion in the
global mobile-advertising market last year, coming in
second place after Google (Albergotti, 2014).
• 80% increase in users
over the age of 55
("Facebook 10 years,"
2014).
• 25% drop in the
number of younger
users
2

3. What makes Facebook unique?
• Most popular social media network with 1.23 billion
users
• Facebook offers unique advertising capabilities
• Target certain groups using demographics such as:
– Geographic location - Gender
– Interests - Political views
– Age
 Facebook offers paid and free marketing opportunities for
advertisers
3

4. Advertising opportunities
• Placing ads on Facebook provides one of the
most targeted advertising opportunities today
• Advertising the company’s Facebook page is the
best way to use these ads
• Verizon advertises its Facebook page, not
corporate page which allows them to engage
with potential customers over and over through
posts
4

5. Success Stories
• Coca-Cola’s Facebook ad
campaign led to:
• 27% of Coca-Cola’s
incremental sales were
generated by Facebook
• Facebook would drive 2.3X
more sales than T.V.
• Bud light Facebook ad
campaign led to:
• 22.8 million U.S. households
were reached by the Facebook
campaign
• 6X return on advertising spend
• 18x increase in reach for the
“smartphone Bud” to 16 million
unique users after the post was
distributed with Facebook
media
5

6. Latest Update
• Aquired WhatsApp for $19 billion
• Over half a billion people use WhatsApp for
messaging
• Free for the first year and then costs 99 cents every
year after the first
• This app is suppose to enhance affordable and
efficient internet connectivity across the world
6

7. Works Cited
• Albergotti, R. (2014, January 30). Facebook profit surges as
ad sales grow. Retrieved from
http://online.wsj.com/news/articles/SB1000142405270230
4428004579350971373442410
• Facebook 10 years on:how has the social networking site
changed your life?. (2014, February 04). Retrieved from
http://www.theguardian.com/technology/2014/feb/04/fac
ebook-10-years-social-networking-site-changed-
life?INTCMP=ILCNETTXT3487
• Yadav, S. (2006, August 25). [Web log message]. Retrieved
from http://mashable.com/2006/08/25/facebook-profile/
7