FaceBook

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Class Slide presentation Spring 2014

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FaceBook

  1. 1. By: Samantha Babo 1
  2. 2. Opportunities and Threats • Facebook grabbed 18% of the $16.7 billion in the global mobile-advertising market last year, coming in second place after Google (Albergotti, 2014). • 80% increase in users over the age of 55 ("Facebook 10 years," 2014). • 25% drop in the number of younger users 2
  3. 3. What makes Facebook unique? • Most popular social media network with 1.23 billion users • Facebook offers unique advertising capabilities • Target certain groups using demographics such as: – Geographic location - Gender – Interests - Political views – Age  Facebook offers paid and free marketing opportunities for advertisers 3
  4. 4. Advertising opportunities • Placing ads on Facebook provides one of the most targeted advertising opportunities today • Advertising the company’s Facebook page is the best way to use these ads • Verizon advertises its Facebook page, not corporate page which allows them to engage with potential customers over and over through posts 4
  5. 5. Success Stories • Coca-Cola’s Facebook ad campaign led to: • 27% of Coca-Cola’s incremental sales were generated by Facebook • Facebook would drive 2.3X more sales than T.V. • Bud light Facebook ad campaign led to: • 22.8 million U.S. households were reached by the Facebook campaign • 6X return on advertising spend • 18x increase in reach for the “smartphone Bud” to 16 million unique users after the post was distributed with Facebook media 5
  6. 6. Latest Update • Aquired WhatsApp for $19 billion • Over half a billion people use WhatsApp for messaging • Free for the first year and then costs 99 cents every year after the first • This app is suppose to enhance affordable and efficient internet connectivity across the world 6
  7. 7. Works Cited • Albergotti, R. (2014, January 30). Facebook profit surges as ad sales grow. Retrieved from http://online.wsj.com/news/articles/SB1000142405270230 4428004579350971373442410 • Facebook 10 years on:how has the social networking site changed your life?. (2014, February 04). Retrieved from http://www.theguardian.com/technology/2014/feb/04/fac ebook-10-years-social-networking-site-changed- life?INTCMP=ILCNETTXT3487 • Yadav, S. (2006, August 25). [Web log message]. Retrieved from http://mashable.com/2006/08/25/facebook-profile/ 7

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