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10 Things You Should Teach About Mobile Journalism

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Discussion based on my experience creating a mobile and social media journalism course. Presentation at 2015 Broadcast Education Association annual convention in Las Vegas.

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10 Things You Should Teach About Mobile Journalism

  1. 1. 10ThingsYou ShouldTeach About Mobile Anthony Adornato, Ithaca College @AnthonyAdornato Debora Wenger, University of Mississippi @dhwenger Allissa Richardson, University of Maryland @ProfAlliRich Adam Bradshaw, KVVU-TV @mrnews5 @AnthonyAdornato | #2015BEA
  2. 2. 10ThingsYou ShouldTeach About Mobile Slides & More bitly.com/mobileandsocial Mobile & Social Media Journalism course website MobileandSocialMediaJournalism.com @AnthonyAdornato | #2015BEA
  3. 3. 10ThingsYou ShouldTeach About Mobile “It’s like taking vitamins. You probably need them at some point. Which ones? How often? That’s a mystery to me.” @AnthonyAdornato | #2015BEA
  4. 4. 10ThingsYou ShouldTeach About Mobile  1. The Digital-First Story Pitch  2. Repetition, Repetition, Repetition  3. Is it working? Analytics @AnthonyAdornato | #2015BEA
  5. 5. 10ThingsYou ShouldTeach About Mobile  1. The Story Pitch Digital First = Mobile/Social First Story pitches must include how you’ll use mobile/social for: o Newsgathering o Dissemination o Audience Engagement @AnthonyAdornato | #2015BEA
  6. 6. 10ThingsYou ShouldTeach About Mobile  1. The Story Pitch @AnthonyAdornato | #2015BEA Newsgathering Tips Line: Stories and sources Search IC/Ithaca on Twitter and Facebook Mine SM pages of groups/organizations Crowdsource: Ask questions What’s trending Dissemination Photos & Video while in the field Use hashtags for context Live tweet from events Tweet your beat Behind-the-scenes Audience Engagement Connect with sources in your stories Crowdsource: Ask questions Share story with SM communities related to the topic RT knowledgeable sources Use Storify to curate SM chatter about a particular story
  7. 7. 10ThingsYou ShouldTeach About Mobile  2. Repetition, Repetition, Repetition Get them in the field – often Bi-weekly stories using iPad minis o 550-600 words o Image gallery o 1:30 video @AnthonyAdornato | #2015BEA
  8. 8. 10ThingsYou ShouldTeach About Mobile  2. Repetition, Repetition, Repetition Weekly To-Do Lists o At least four tweets related to your story. Give your audience meaningful information. Remember to @mention and use hashtags when possible. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story, quotes from sources. o Produce one video teasing your story, and then share to Twitter and your professional Facebook page. o Two photos: share to Twitter and your professional Facebook page. @AnthonyAdornato | #2015BEA
  9. 9. 10ThingsYou ShouldTeach About Mobile  2. Repetition, Repetition, Repetition @AnthonyAdornato | #2015BEA Social Media Optimization (SMO)
  10. 10. 10ThingsYou ShouldTeach About Mobile  3. Is it working? Analytics o WordPress o Facebook Insights o Twitter Analytics o HootSuite @AnthonyAdornato | #2015BEA
  11. 11. 10ThingsYou ShouldTeach About Mobile  3. Is it working? Analytics o Which SM posts are receiving the most engagement: RT, favs, likes, clicks, and replies? What’s unique about them? o Do you notice a relationship between SM activity and website traffic? o Top visited website posts and pages? Top referrers to your website? @AnthonyAdornato | #2015BEA
  12. 12. 10ThingsYou ShouldTeach About Mobile @AnthonyAdornato | #2015BEA
  13. 13. 10ThingsYou ShouldTeach About Mobile  1. The Digital-First Story Pitch  2. Repetition, Repetition, Repetition  3. Is it working? Analytics @AnthonyAdornato | #2015BEA
  14. 14. 10ThingsYou ShouldTeach About Mobile Slides & More bitly.com/mobileandsocial Mobile & Social Media Journalism course website MobileandSocialMediaJournalism.com @AnthonyAdornato | #2015BEA

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