2. • Micro-blogging service limited
to 140 characters
• 241M active accounts
• Founded March 21, 2006;
launched July 15, 2006
• Creates a bridge of
communication between
companies and consumers
OVERVIEW
3. • # retweets per tweet
• # of tweets per day
• Where people are tweeting
from (location & source)
• Hashtags
KPI’S
7. • Twitter is one of the largest
social media sites used around
the world
• Using feedback and analytics,
companies using twitter can
better understand what works
and what doesn’t to better
promote their business
FUTURE IMPACT
