1. Name – Harshal Rana
Professor- Charlene Kloos
Subject-Viral marketing
2. Viral marketing
• Marketing techniques that use pre –existing social networks to
produce increases in brand awareness or to achieve other
marketing objectives ( such as product sales)through self
replicating viral processes. (Wikipedia)
• It can be word-of-mouth delivered or enhanced by the network
effects on the internet.
• Viral promotion may take the form of video clips, interactive flash
games ebooks,softwares,images,news or even text massages and
different websites on the internet.
3. • In 1967 Stanley Milgrams concludes
Six degrees of separation experiment .
• Hotmail goes 0 to 30 millions users
From the year 1995 to 1997 .
5. •TV advertisement has become less effective
•Social media users are increasing like leaps and
bounds.
•Consumers are bombarded with advertising
massages
•Rise of internet world
•Costs associated with viral marketing is minimal
•Marketing to all the world together under one roof
•Quality advertisement
6. •Facebook has over 1 billion active user in the world .
•LinkedIn has over 200 million users
•Twitter has more than 500 million active users.
•Projection of marketing on social media is 5 billion dollars only in USA by 2015.
•1 in 5 couple meet online through different dating sites.
•93% of marketers use social media for marketing in USA.
•More than 200 million tweets per day on twitter
•Some of Facebook facts,
•http://www.youtube.com/watch?v=xJXOavGwAW8
7. •Social media marketing will grow at the rate of 150 % (forester research)
•52% of news readers on social media forward news after reading it.(Wikipedia)
•More than 150 million blogs available on internet
•67% of consumer’s decision influence by social media
•All the consumers on social media is influenced by advertisement on social
media. Easy access, real time consumer support ,product and service
development, and eye on the competitors makes it different.
8. • It depends on three factors
• Giving the right message to the right people in the
right environment.
1.Right people
• Market mavens –exposed the massage and forward it
to social media
• social hubs- people with large number of social
connections
• sales people-Receive the massage from market mavens
and transmit it to social hubs.
2.Message-Making a message memorable and interesting
to the end users.
3.Environment- The rise of successful viral marketing
,small change leads to huge results.
9.
10. Evian roller baby advertisement on social media hit 62 million viewers on
internet
http://www.youtube.com/watch?feature=player_embedded&v=XQcVllWpw
Gs
Volksvegan commercial hit 56 million views on YouTube
http://www.youtube.com/watch?feature=player_embedded&v=R55e-
uHQna0
Old spice commercial in 2010 viewed by 44 million people on social media.
http://www.youtube.com/watch?feature=player_embedded&v=owGykVbfg
UE
A T & T got 12.9 billion impressions on different social network sites.
11. Campaigns that start on social media leads to rapid growth
and can reach to large number of audience in a very short
time at very low cost ,making viral marketing is very
efficient and attractive among all kind of marketing. It can
Be done by number of social media websites in different
ways provides maximum number of audience and success
of viral campaigns.
12. Wikipedia. (n.d.). Retrieved from
http://en.wikipedia.org/wiki/Viral_marketing
Dodaro, M. (06 S). Social media marketing. Retrieved
from http://topdogsocialmedia.com/5-reasons-
social-media-marketing-works/
Wikipedia. (2011, November 14). Retrieved from
http://en.wikipedia.org/wiki/List_of_social_net
working_websites
My social agency., (2011, November 11). Retrieved
from http://www.mysocialagency.com/web-
video/the-greatest-viral-ads-ever
13. Hepburn, A. (2011, January
18). Digitalbuzz.com. Retrieved from
http://www.digitalbuzzblog.com/facebook-
statistics-stats-facts-2011/
Romeri, M. (2013, Feb 05). Technorati. Retrieved
from
http://www.business2community.com/online
-marketing/oreos-expert-newsjacking-of-the-
super-bowl-blackout-0397947
