Reach Your Marketwith Social Media@ArryRahmawan
About the Presenter• Director of CerdasMulia Consulting Group, 5 years - traineron business education specialist• President of TDA Kampus community, an entrepreneurshipcommunity for youth• Research Assistant on System Engineering, Modeling, andSimulation Lab, University of Indonesia• Writer for more than 500 articles in mass media aboutbusiness, branding, marketing, and social media.Arry RahmawanBusiness & Brand Analyst – Researcher – Entrepreneur – Dynamic Trainer
“Social media refers to the means ofinteractions among people in which theycreate, share, and exchangeinformation and ideas in virtual communitiesand networks.” (Heinonen, 2008)
Social Media AwarenessAwareness of socialnetwork sites is very high.Facebook is close to 100%, Twitterreaches 80% awareness and Google+is known by 70%More than 7 out of 10 internet usersare member of at least 1 socialnetwork. This implies that morethan 1.5 billion people usesocial network sites
Unique Social Network AdoptionAwareness of new social networks like instagram is picking up. 25%people know instagram.In the future, users show very high intention to use the sites.
Social Media for Mobile Adoptionof internet users have asmartphone, most have a datasubscription on it.51%Boost in adoption of smartphones:
On average, peopleinstall 22 apps ontheir smartphone9 of which are usedat least weekly.Social network apps arethe most popular one.
Positive FeedbackConsumers are more positive than youmight think.More than half of their comments about brands arepositive. Fewer than 10% are negative.
Customer wants to help you!8/10 consumers want to helpin co-creation projects ofcompanies they like.The only thing they ask in return: giveus feedback on what you do with ourinput.
Opportunity for brands tooptimize conversationpotential of consumers