Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

CALPACT New Media Workshop: Video for Health with Alameda County Public Health Department


Published on

If a picture is worth a thousand words, well, then video must be… When it comes to communication, video has the power to articulate your organization’s vision, promote your programs and initiatives, move people to action, and show them things that few other mediums can do in quite the same way. In this workshop, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Mike Lawson from Diabetes Hands Foundation, and Gary Oliver and Diane Woloshin from the Alameda County Public Health Department shared their best practices for using video to strategically advance diverse advocacy, health promotion, and health education goals.

To learn more about this series, please visit:

To view other presentations, resources from this workshop:

CALPACT New Media Workshop: Video for Health with Diabetes Hands Foundation

CALPACT New Media Workshop: Alameda County Public Health Video Checklist

CALPACT Training: Video for Health: Resources

Follow Us on Twitter: @CALPACT

Published in: Education, Health & Medicine
  • Be the first to comment

  • Be the first to like this

CALPACT New Media Workshop: Video for Health with Alameda County Public Health Department

  1. 1. Today’s Objectives• Provide an Overview of theSFS Video Campaign -Challenges, Successes andLessons Learned• Share SFS You Tube VideoContest Materials andResources• Highlight Creative Tools• Discuss Impact
  2. 2. How much sugar does the averageAmerican consume in a year?A – 10 poundsB – 50 poundsC – 25 poundsD - 100 pounds
  3. 3. How much soda per person doAmericans drink in a year?A – 4 gallonsB – 16 gallonsC – 45 gallonsD - 30 gallons
  4. 4. Sweetened Beverage Consumption Has IncreasedSoft drink + FruitDrink IntakeFruit DrinksNearly TripledSoft DrinksMore Than TripledUniversity of California, Berkeley
  5. 5. 7 Compelling Reasons to Focus onSugar-Sweetened Beverages1. Primary Source of Sugar in U.S. diet(2/3 of all high fructose corn syrup)2. Consumed in massive quantities3. Clearly linked to obesity and diabetes4. Food product MOST marketed to children5. No nutritional benefits6. Poor calorie compensation7. Caffeine, sugar, and addiction
  6. 6. The Health ProblemExtra calories from sodas and sugarydrinks lead to weight gain and putpeople at risk for lifelong healthproblems such as diabetes and heartdisease
  7. 7. Campaign ObjectiveTo educate and empower youngpeople, families, and seniors toreduce or eliminate products full ofsugar/high fructose corn syrup
  8. 8. Campaign Components• School Interventions• Soda Free Summer Kick-off Events• Sugar Savvy Workshop• Community Outreach• Earned & Purchased Media• Social Media
  9. 9. SOCIAL MEDIA• Facebook• Twitter• YouTube• Website
  10. 10. YouTube Video Contest• We had 21 entries• Public voting• The grand prizewinner won a $500gift card• Five runner-upseach received a$100 gift card
  11. 11. Total Page Views = 11,600; Viral Marketing Weeks = 32-26Busiest Day = August 7; 1289 views
  12. 12. June 16 – Sept 16Top Referrer =Face Book
  13. 13. YouTube Video ContestOne of our happyrunner-up winners!