CALPACT New Media Workshop: Video for Health with Alameda County Public Health Department
If a picture is worth a thousand words, well, then video must be… When it comes to communication, video has the power to articulate your organization’s vision, promote your programs and initiatives, move people to action, and show them things that few other mediums can do in quite the same way. In this workshop, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Mike Lawson from Diabetes Hands Foundation, and Gary Oliver and Diane Woloshin from the Alameda County Public Health Department shared their best practices for using video to strategically advance diverse advocacy, health promotion, and health education goals. To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions. To view other presentations, resources from this workshop: CALPACT New Media Workshop: Video for Health with Diabetes Hands Foundation http://www.slideshare.net/SPHCalpact/calpact-new-media-workshop-video-for-health-with-diabetes-hands-foundation CALPACT New Media Workshop: Alameda County Public Health Video Checklist http://www.slideshare.net/SPHCalpact/calpact-training-video-checklist CALPACT Training: Video for Health: Resources http://www.slideshare.net/SPHCalpact/calpact-tvideo-for-health-resources Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org
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CALPACT New Media Workshop: Video for Health with Alameda County Public Health Department
- 1. Today’s Objectives • Provide an Overview of the SFS Video Campaign - Challenges, Successes and Lessons Learned • Share SFS You Tube Video Contest Materials and Resources • Highlight Creative Tools • Discuss Impact
- 2. How much sugar does the average American consume in a year? A – 10 pounds B – 50 pounds C – 25 pounds D - 100 pounds
- 3. How much soda per person do Americans drink in a year? A – 4 gallons B – 16 gallons C – 45 gallons D - 30 gallons
- 4. Sweetened Beverage Consumption Has Increased Soft drink + Fruit Drink Intake Fruit Drinks Nearly Tripled Soft Drinks More Than Tripled University of California, Berkeley
- 5. 7 Compelling Reasons to Focus on Sugar-Sweetened Beverages 1. Primary Source of Sugar in U.S. diet (2/3 of all high fructose corn syrup) 2. Consumed in massive quantities 3. Clearly linked to obesity and diabetes 4. Food product MOST marketed to children 5. No nutritional benefits 6. Poor calorie compensation 7. Caffeine, sugar, and addiction
- 6. The Health Problem Extra calories from sodas and sugary drinks lead to weight gain and put people at risk for lifelong health problems such as diabetes and heart disease
- 7. Campaign Objective To educate and empower young people, families, and seniors to reduce or eliminate products full of sugar/high fructose corn syrup
- 8. Campaign Components • School Interventions • Soda Free Summer Kick-off Events • Sugar Savvy Workshop • Community Outreach • Earned & Purchased Media • Social Media
- 9. SOCIAL MEDIA • Facebook • Twitter • YouTube • Website
- 10. YouTube Video Contest • We had 21 entries • Public voting • The grand prize winner won a $500 gift card • Five runner-ups each received a $100 gift card
- 11. Total Page Views = 11,600; Viral Marketing Weeks = 32-26 Busiest Day = August 7; 1289 views
- 12. June 16 – Sept 16 Top Referrer = Face Book
- 13. YouTube Video Contest One of our happy runner-up winners!
Editor's Notes
- Another trend that interesting mirrors our climb in the rates of overweight = is the rate of sugar sweetened beverage consumption.