Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (19)
Similar to Gigatown
Similar to Gigatown (20)
More from SOLGMNZ
More from SOLGMNZ (8)
Recently uploaded
Recently uploaded (20)
Gigatown
- 1. #Gigatowngis and community engagement Judy Campbell Chief Executive Gisborne District Council
- 2. • Because a community of 45,000 beat out much larger cities – and apart from a rule interpretation beat a well resourced Dunedin, population 120,000 Why should you be interested?
- 3. We won the SOLGM Community Engagement Award
- 5. The Actual Results • Finished second overall • First for our video entry
- 6. How did we nearly win?
- 7. Number 1: We wanted to build community Number 2: We wanted to win a Gig – for what it could do for us technically, as a marketing tool, and for community pride We valued the prize
- 8. Competitive Spirit – we like a battle
- 10. We dominated the twittersphere 0 2000 4000 6000 8000 10000 12000 14000 16000 1-Oct 2-Oct 3-Oct 4-Oct 5-Oct 6-Oct 7-Oct 8-Oct 9-Oct 10-Oct 11-Oct 12-Oct 13-Oct 14-Oct 15-Oct 16-Oct 17-Oct 18-Oct 19-Oct Tweets Duedin Wanaka Gisborne
- 11. We were well planned • The right people pulling in the right directions • We adjusted as we went along • We made hard decisions • We resourced it appropriately
- 13. 13 Gigatown Roadmap 1ST DRAFT OF PLAN DUE - MIDDAY WAKA AMA CHATANOOGA VISIT PLAN FEEDBACK PAINT THE TOWN GIG WANANGA OPEN DAY A&P SHOW HAWKES BAY SHOW FOOD & WINE FESTIVAL 2ND DRAFT OF PLAN DUE - MIDDAY INSTAGRAM SELFIE COMP START PLAN FEEDBACK INSTAGRAM SELFIE COMP STOP FIGHT FOR LIFE MAORI BATTALION MUSUEM OPENING FINAL PLAN & VIDEO SUMMARY - MIDDAY SOCIAL MEDIA SCOREBOARD STOPS - 9AM PUBLIC VOTING FOR PLAN STARTS QUIZ CLOSES - 9AM JUDGES PLAN SCORING COMPLETE PUBLIC VOTING & SUPPORT SIGN-UP CLOSES WINNER ANNOUNCED 7-Oct 10-Oct 11th Oct 13-Oct 14-Oct 16-Oct 17-Oct 23-Oct 25-Oct 3-Nov 5-Nov 10-Nov 12-Nov 14-Nov 15-Nov 18-Nov 19-Nov 21-Nov 25-Nov 26-Nov
- 16. • Everybody got involved. • Actually led by business people who cared with Council and ECT resources • Mayor tweeted 18,000 times • Even I became a tweeter Leadership
- 18. Meng Foon (@mayormeng) 11/11/14 8:13 am #gigatowngis UFB gig speed kei te tautoko te Irirangi o turanga We fought to have Te Reo tweets accepted – because it mattered
- 19. Mass buy in As a small town we are pretty good at working with our partner organisations: • Chamber of Commerce • ECT • Gisborne Herald • Eastland Group • Police • Tairāwhiti DHB • Businesses • Schools
- 20. The whole town got behind Gigatown
- 22. Really good local publicity
- 23. The Herald is part of the community
- 25. • As I travelled I would see older people teaching each other how to tweet in the airport café • Schools taught kids • Organisations gave staff permission to spend time tweeting • People joined the “Hundy Club” Everyone tweeted
- 27. The Giga Army at night
- 28. We had a Gigshed – and people loved it
- 29. Mass buy(ing) of fuel for the GigaArmy
- 31. The last hour
- 33. We wrote a fabulous digital plan • We felt if we wrote a good plan – we would win – even if we didn’t take out the prize • Our digital plan was written by volunteers – not Council staff • It won the judges’ prize • We continue to try and implement it
- 34. Legacy
- 35. Legacy
- 36. Legacy
- 37. • Small towns are used to battling • Māori love a competition • Tairāwhiti is used to having to fight for anything • Led by the community not Council What was different from every other town trying to win?
- 38. • We’re used to working with partner organisations • The local paper was fully behind this • We were well planned • We were passionate What was different from every other town trying to win?
- 39. Dunedin is a bigger version of Gisborne
- 40. • We are a community – so we can engage • Can you? Final Success Factor - Descartes
Editor's Notes
- Acitivate Tairawhiti, the new Economic Development Agency set up by council, has begun the process of delivering our Digital strategy and hiring the team to follow this through. The digital sector has also been identified as one of the four key pillars to help Gisborne achieve its economic growth. Without Gigatown, this potential might not have been realised.